• Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys like Rx notifications, refill reminders, and clinical milestone communications • Lead lifecycle go-to-market for new program launches, owning the full comms plan from pre-launch nurture through post-launch engagement and ongoing retention • Build and operate automated flows yourself in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QA • Act as system steward for lifecycle infrastructure: maintain journey hygiene, integration health, and a clean, scalable Braze architecture as the consumer product grows • Partner proactively with engineering on event schema, data triggers, and Braze integrations; read data specs, write requirements for backend events, and debug why a trigger isn't firing • Design and use AI-assisted tools to draft email copy and rapidly prototype email designs, then route through Maven's content and design teams for review • Maintain and evolve the modular email design system so production stays fast • Own the experimentation program for lifecycle: design A/B tests across subject lines, copy, timing, and flow logic; read results rigorously; report on what's actually moving conversion, retention, and LTV • Monitor funnel performance proactively and bring insights back to the roadmap: when lifecycle surfaces drop-off patterns, onboarding friction, or engagement gaps, synthesize those into clear recommendations and advocate for product changes alongside the PM team • Close the feedback loop between member behavior and content strategy, tracking reply patterns, unsubscribe signals, and engagement data to surface qualitative insight that informs how product, clinical, and content teams talk to members • Ensure all lifecycle communications meet HIPAA and healthcare compliance requirements, with a native understanding of how to message sensitively in a regulated health context • Work cross-functionally with product, engineering, clinical, and content teams to keep lifecycle integrated with the full member experience

Role Description Du hast Erfahrung im Setting, Sales-Leadership und willst VOLLZEIT in einer der schnellst wachsenden Agenturen im deutschsprachigen Raum den Vertrieb ausbauen und führen? Bei RealStudio haben wir aktuell ein Team aus über 20 Leuten und wachsen stark. Konkret suchen wir einen Head of Setting, der unseren gesamten Vertrieb auf das nächste Level hebt – strategisch und operativ. - Aufbau, Führung und Skalierung unseres Sales-Teams (Opener & Setter) - Verantwortung für die gesamte Sales-Pipeline – von Leadgenerierung bis zum Abschluss - Entwicklung und Umsetzung skalierbarer Vertriebsprozesse und Playbooks - Recruiting, Onboarding und Coaching neuer Vertriebler - Analyse der Sales-KPIs und kontinuierliche Optimierung der Conversion Rates - Direkte Zusammenarbeit mit dem Founder an der Wachstumsstrategie Qualifications - Nachweisbare Erfahrung im B2B-Vertrieb – idealerweise im Agentur- oder Dienstleistungsumfeld - Erste Führungserfahrung oder der klare Beweis, dass du ein Team aufbauen und entwickeln kannst - Hands-on Mentalität: Du verkaufst selbst mit und gehst voran - Starke kommunikative Fähigkeiten und echtes Gespür für Menschen - Volle Verfügbarkeit und den Willen, die Extrameile zu gehen Benefits - Gehalt: 8.000€ - 15.000€ pro Monat - Betriebliche Weiterbildung - Erfolgsbeteiligung - Homeoffice-Möglichkeit Company Description Wir produzieren Thumb-Stopping Content für die größten Brands Deutschlands auf TikTok, Instagram und YouTube, der so fesselnd ist, dass man nicht mehr wegschauen kann. - Das RealStudio-Team brennt für Authentizität, Qualität und Herzlichkeit. - Wir leben eine Freedom & Ownership Kultur. Das heißt, Du kannst deine Passion voll ausleben und deinen eigenen Bereich gestalten. - Wir suchen immer nach leidenschaftlichen Persönlichkeiten, sodass sich kein Tag anfühlt, wie ein langweiliger Job.

• Reporting to the Head of Global Performance Marketing. • Shape and execute go-to-market (GTM) strategies that drive awareness, adoption, and growth for products and solutions. • Coordinate cross-functional teams across Product, Sales, and Marketing to ensure successful GTM readiness, launch execution, and alignment on milestones. • Translate product features and updates into clear, compelling, and customer-centric messaging for use across marketing campaigns and sales enablement. • Develop and maintain core product marketing assets, including presentations, demos, datasheets, and enablement materials that support sales effectiveness. • Collaborate with campaign teams to support bottom-of-funnel marketing initiatives and track performance against key GTM and conversion KPIs. • Gather and synthesize customer insights through research, surveys, and feedback loops to inform positioning, messaging, and content development. • Own GTM tracking and communication by monitoring launch timelines, reporting progress, and ensuring stakeholders are informed on product and performance updates.

• Reporting to the Head of Global Performance Marketing. • Develop and implement the complete marketing strategy for designated countries. • Collaborate with Sales teams to develop and execute country-level field marketing strategies and localized campaigns. • Drive demand generation and pipeline growth through integrated multi-channel marketing programs, including digital, social, PR, direct marketing, and field initiatives. • Lead the planning, promotion, and execution of regional events, thought leadership programs, and community engagement activities. • Partner closely with Sales and cross-functional teams to align marketing efforts with revenue goals. • Monitor market trends, customer insights, and competitive activity to identify opportunities. • Manage budgets, vendors, partnerships, and performance reporting.