Role Description As the Vice President of Product Management at Coursera, you will play a pivotal role in shaping the learner journey from onboarding through renewal. You will be responsible for creating a cohesive, engaging, and personalized user experience that encourages lifelong learning and builds a strong relationship between learners and the platform. Your leadership will drive key improvements in acquisition, conversion, engagement, and retention metrics. This role requires a visionary leader who can work cross-functionally to design and implement a platform that leverages AI to craft deeply personal learning experiences. You will directly manage a team of 12 Product Managers and need to influence key stakeholders across design, engineering, data, and enterprise functions. Key Responsibilities - Develop and articulate a comprehensive long-term strategic vision that spans the entire learner journey, from initial website interaction through to renewal, ensuring a seamless, engaging, and personalized experience that fosters sustained learner loyalty. - Create and execute innovative strategies for learner acquisition, conversion, and retention, utilizing data-driven insights to optimize the user experience across multiple touchpoints. - Oversee the development and execution of a comprehensive product roadmap, fostering collaboration across product, marketing, engineering, design, and data teams. - Lead and mentor a diverse team of Product Managers, cultivating a high-performance culture that emphasizes growth, promotion, and sustained career development. - Drive the implementation of pricing, packaging, and monetization strategies to boost growth and profitability. - Utilize market and consumer data to inform strategic product decisions, fostering regular feedback mechanisms from users and stakeholders to meet evolving needs. - Oversee the product development lifecycle from ideation to market launch, ensuring successful adoption and iterative improvements based on post-launch analyses. Qualifications - A minimum of 10 years of extensive experience in product management, with a proven track record of spearheading product-led growth initiatives and funnel optimization at a strategic level. - A minimum of 10 years in leadership and management, with a demonstrated history of successfully leading and nurturing teams of product managers, as well as cross-functional teams, with a strong emphasis on fostering a positive, high-performance team culture. - Strong analytical skills, with the ability to analyze complex data sets and identify actionable insights to improve funnel performance. - Excellent communication skills, with the ability to clearly articulate complex ideas and strategies to a variety of stakeholders, both in writing and in presentations. - Expertise in project management methodologies, with experience leading complex, multi-stakeholder initiatives from ideation to launch. - Demonstrated ability to develop and execute on strategic initiatives that have driven significant business growth and customer acquisition through funnel optimization and product enhancements. - Strong product mindset, with a focus on understanding customer needs and using data to design and iterate on product features that drive growth and optimization within the funnel. Preferred Qualifications - Bachelor's degree in a technical field such as computer science, data, engineering, or mathematics, or equivalent work experience in a technical role. Desired Outcomes - Inspire learner engagement and motivation, fostering enduring loyalty to Coursera and supporting learners on their personalized educational journeys. - Establish Coursera as a leader in personalized learning experiences through the strategic application of AI. - Drive significant improvements in paid conversion, retention, and engagement metrics. - Maintain consistent progress and innovation across all user-facing platforms, fostering a seamless and impactful learning experience. Leadership Competencies - Influential Leadership: Demonstrates effective influence across cross-functional teams, including design, engineering, data, and marketing, to drive collaboration and achieve strategic objectives. - Business Acumen: Possesses a strong business orientation with a deep understanding of marketplaces, discovery, and search dynamics, enabling the development of competitive and innovative product strategies. - Innovation: Fosters a culture of innovation by encouraging creative thinking and implementing cutting-edge solutions to enhance the learner experience and product offerings. - Talent Development: Exhibits a proven track record of developing talent and building a high-performance team culture, with a history of cultivating internal promotions and supporting career development success.

• Define Product Vision and Strategy: Build and communicate the medium- and long-term vision, connecting the technical roadmap directly to Grupo Boticário's (GB) strategic objectives. • Stakeholder Management: Act as a strategic partner to Directors and Senior Managers, leading negotiations and aligning high-level expectations. • Architecture of Complex Solutions: Lead the definition of solutions for ambiguous, systemic business problems, ensuring scalability, integration with other Value Streams and technical robustness. • Value-based Prioritization (ROI): Apply advanced prioritization frameworks to make difficult trade-off decisions, defending the roadmap based on financial return and business impact. • Culture and Mentorship: Raise the team's technical and behavioral standards by mentoring other PMs, promoting product best practices and structuring discovery and delivery processes. • Leadership in Planning (PI Planning): Lead the development of OKR cycles and PI Planning strategy, ensuring integration and dependencies across multiple teams and tribes. • Growth and Lifecycle Strategy: Look beyond features, designing strategies to increase adoption, retention and the product’s impact across the franchisee/reseller lifecycle.

• Own the platform strategy, roadmap, and delivery of Ferguson’s customer Vendor Managed Inventory (VMI) solution. • Ensure the VMI platform is scalable, reliable, and ready for business deployment. • Work across organizational boundaries and partner closely with Customer Groups, Technology, Architecture, Middleware, and external vendors. • Lead the definition and delivery of capabilities that orchestrate customer interactions, inventory visibility—enabling proactive replenishment, optimized stock levels, and seamless integration across customer and partner systems. • Define and maintain a clear vision for the Customer VMI product, promoting open information flows across echelons and external partners. • Define and evolve product capabilities supporting automated inventory management, seamless partner integrations, real-time data visibility, scalable onboarding for diverse customer segments. • Translate business objectives into a prioritized roadmap improving customer experience, operational efficiency, and ability to deliver VMI as a repeatable service. • Incorporate supply chain maturity models to evolve customer collaboration capabilities. • Clearly explain complex tradeoffs and build alignment across company boundaries. • Maintain final authority over backlog prioritization and key delivery tradeoffs. • Anticipate operational, supplier, technical, cyber, and compliance risks and design mitigation strategies.

• Get to know the existing products, understand what has been built, what is in progress, what is planned, and become the person who holds that context. • Work closely with the Business Product Manager to capture business requirements and translate them into structured technical specifications the engineering team can act on. • Own the Product Backlog, define, prioritize, and refine items with clear work breakdown structures, estimates, and acceptance criteria. • Manage dependencies across teams, track delivery progress, and proactively communicate risks and blockers to stakeholders. • Build and maintain product roadmaps that align upcoming features and initiatives with delivery capacity. • Pick up ongoing features and initiatives already in production and ensure they work. • Serve as the day-to-day link between the engineering teams and the business side, keeping both aligned and unblocked. • Support the team in progressively introducing structured practices and delivery processes as the organisation scales.