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Paid Media Specialist
Location
Wisconsin
Posted
15 hours ago
Salary
0
Seniority
Senior
Job Description
Paid Media Specialist
The Digital Ring
• Manage paid digital campaigns, focusing on paid search and social, for example: Google Ads, Facebook Ads Manager, Programmatic/Display Advertising, LinkedIn Ads • Develop and share strategic advertising road maps based on client goals, opportunities, competitors, and budget • Build and manage reporting, analyzing data and optimizing as needed • Interface with and educate clients in meetings, providing campaign updates and recaps, and sharing paid media best practices • Win new paid media clients through strong research, presentations, and pitches • Establish strong, accountable relationships with paid media clients • Perform in-depth audits of clients’ existing paid media accounts • Work with The Digital Ring’s Account and Project Management teams to determine expectations and deliverables, and ensure that all deadlines are met. • Quickly identify urgent issues, understand the cause, and react quickly and confidently • Document successes and work with the Copywriting team to create case studies. • Remain current on the latest paid media trends • Be available as a source of knowledge for the internal team
Job Requirements
- Completed a degree in Business, Marketing, Communications, Development, or a similar field of learning — or commensurate experience
- Proven success with paid search and social campaigns, specifically Google and Facebook ads
- Deep understanding of the various paid digital advertising platforms in paid search, display, social, and video
- Extensive experience and understanding of Google Tag Manager and Google Analytics — specifically the setup, implementation and testing of conversion actions, sales, and transactional data
- Experience with data visualization platforms (Google Data Studio, Tableau, etc.) is preferred
- Working knowledge of search engine optimization principles, email marketing, and customer relationship management platforms
- Strong business knowledge of B2B and B2C sales processes, revenue/acquisition models, and media mix planning
- Excellent organizational skills with an unmatched attention to detail: both qualities serve you well in juggling competing, high-stakes priorities
- Exceptional communication skills, both in written and verbal form — this includes the ability to present your ideas concisely and persuasively to clients and internal team members
- Data reporting and analytical skills: the ability to identify, interpret, and use marketing analytics to develop creative strategies
- Must be resilient and positive — even in difficult situations (attitude is everything here at TDR)
- Must be able to respond positively to and learn from constructive feedback.
Benefits
- Equal Opportunity Employer: The Digital Ring is proud to be an equal opportunity employer. We consider candidates regardless of age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and any other consideration covered by federal, state and local laws.
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