• Lead the people, processes, and technical architecture of our marketing stack • Oversee the technical execution of marketing campaigns and ad-hoc business requests • Drive the implementation of sophisticated, AI-enhanced automation strategies • Manage the marketing data in our database infrastructure (Databricks) • Own and continuously optimize the technical lead lifecycle • Partner with Performance Marketing, Product, and Sales Ops to build a unified view of the customer • Ensure all tools and processes exceed Infosec policies and global communication standards • Drive the MarkOps roadmap using agile methodologies

Role Description We are looking for a Marketing Operations Manager to join our Growth Marketing team. This role will report into the Senior Manager, Marketing Operations and will support the broader marketing and sales teams as an expert in the day-to-day software, data and processes that drive commercial success. The ideal candidate will have a foundation in Marketing or Sales and a strong experience working within marketing/sales/revenue operations with experience administering Hubspot & Salesforce. You will work closely with both the sales and marketing teams to develop and optimize systems that enhance efficiency, scalability, and performance. You should be a logical, data-driven thinker who thrives in an environment that requires both analytical skills and creative problem-solving. StackAdapt is a remote-first company, we are open to candidates located anywhere within Canada for this position and encourage those from all backgrounds to apply. What You'll Be Doing - Marketing Automation & CRM Management: Administer, optimize, and troubleshoot marketing automation tools (e.g., HubSpot & Salesforce), becoming a subject matter expert on how data flows through our marketing technology. - Email Marketing Support: Lead the creation and optimization of email marketing capabilities, ensuring the email marketing team is able to effectively scale, segment, and personalize. - Data Analysis: Analyze large sets of marketing data to uncover trends, identify opportunities, and provide actionable insights to inform decision-making and drive improvements. - System Implementation: Evaluate, select, and implement new marketing technologies and tools to enhance team performance, streamline processes, and support business growth. - Cross-Functional Collaboration: Work closely with sales and marketing teams to build and manage automated workflows, campaigns, and processes that improve lead management and conversion rates. - Process Optimization: Continuously review and refine marketing processes, ensuring efficiency and scalability as the company grows. - Reporting: Create and maintain dashboards and regular reports to track key performance indicators (KPIs) and other key metrics related to marketing operations. Qualifications - 3+ years of experience in marketing operations, with expertise in Hubspot and Salesforce. - Demonstrable experience thinking through an ecosystem of marketing tools with personal experience leading the evaluation and implementation of new software. - Experience managing data syncs across integrated tools (e.g. MAP & CRM). - Detail oriented to a fault, with the confidence to audit complex processes and find gaps, or potential optimizations. - Strong communication skills and ability to train sales and marketing teams on process and appropriate use of technology. - Familiarity with data enrichment and data hygiene best practices; experience with data enrichment & orchestration platforms is a big plus. - Familiarity with event and webinar marketing and the operational processes needed to support them. Nice-to-Have - Experience experimenting with or implementing AI-driven automations and workflows to streamline operations. - Experience managing marketing operations within a fast-scaling B2B environment, specifically in B2B SaaS, Tech, AdTech, or Programmatic Advertising platforms. Benefits - Highly competitive salary - Retirement/ 401K/ Pension Savings globally - Competitive Paid time off packages including birthday's off! - Access to a comprehensive mental health care program - Health benefits from day one of employment - Work from home reimbursements - Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto - Robust training and onboarding program - Coverage and support of personal development initiatives (conferences, courses, books etc) - Access to StackAdapt programmatic courses and certifications to support continuous learning - An awesome parental leave program - A friendly, welcoming, and supportive culture - Our social and team events!

• Build, QA, launch, and monitor marketing campaigns within Marketo, including email, webinar, event, web, advertising, and nurture programs. • Manage campaign requests through a structured ticketing and project management process using Adobe Workfront. • Perform thorough quality assurance testing to ensure campaigns, assets, tracking, and integrations function correctly prior to launch. • Develop and validate audience targeting criteria using Marketo and Salesforce data to support campaign objectives. • Troubleshoot Marketo and Salesforce issues, identify root causes, and implement solutions. • Maintain campaign documentation, operational standards, and process guides. • Partner with marketing stakeholders to understand business objectives and translate requirements into scalable campaign execution. • Monitor campaign performance and assist with reporting, data quality, and operational best practices. • Continuously identify opportunities to improve efficiency, streamline processes, and enhance the overall marketing technology ecosystem. • Manage multiple projects simultaneously while consistently meeting deadlines and maintaining high-quality standards.

• Set up and maintain conversion tracking across GA4, Mixpanel, GTM, paid pixels, and HubSpot • Analyze website traffic, user behavior, SEO performance, and campaign ROI • Build and maintain dashboards for Paid, SEO, and revenue funnel analysis • Monitor lead generation metrics — MQLs, SQLs, and conversion paths across the funnel • Manage HubSpot lead routing, audience lists, workflows, and automation • Maintain and improve lead enrichment and validation pipelines (Clay → HubSpot → Salesforce) • Handle email validation, lead scoring, and list hygiene • Communicate effectively across the revenue cycle — from first touch to closed deal • Set up A/B tests and manage their analytics layer • Configure events, data layers, and custom scripts for tracking • Analyze traffic anomalies and bot/crawler activity • Work with experimentation tools such as VWO • Maintain and improve attribution models (first-touch, last-touch, linear) • Perform manual attribution of unattributed opportunities • Calculate and report on marketing and sales cost efficiency