• Set up and maintain conversion tracking across GA4, Mixpanel, GTM, paid pixels, and HubSpot • Analyze website traffic, user behavior, SEO performance, and campaign ROI • Build and maintain dashboards for Paid, SEO, and revenue funnel analysis • Monitor lead generation metrics — MQLs, SQLs, and conversion paths across the funnel • Manage HubSpot lead routing, audience lists, workflows, and automation • Maintain and improve lead enrichment and validation pipelines (Clay → HubSpot → Salesforce) • Handle email validation, lead scoring, and list hygiene • Communicate effectively across the revenue cycle — from first touch to closed deal • Set up A/B tests and manage their analytics layer • Configure events, data layers, and custom scripts for tracking • Analyze traffic anomalies and bot/crawler activity • Work with experimentation tools such as VWO • Maintain and improve attribution models (first-touch, last-touch, linear) • Perform manual attribution of unattributed opportunities • Calculate and report on marketing and sales cost efficiency

• Own the full marketing operations and analytics stack — conversion tracking, HubSpot workflows, lead lifecycle management, and attribution modeling • Analyze website traffic, user behavior, SEO performance, and campaign ROI • Build and maintain dashboards for Paid, SEO, and revenue funnel analysis • Manage HubSpot lead routing, audience lists, workflows, and automation • Maintain and improve lead enrichment and validation pipelines (Clay → HubSpot → Salesforce) • Handle email validation, lead scoring, and list hygiene • Communicate effectively across the revenue cycle — from first touch to closed deal • Set up A/B tests and manage their analytics layer • Perform manual attribution of unattributed opportunities • Calculate and report on marketing and sales cost efficiency

• Define and execute the vision for how AI reshapes marketing execution at ServiceTrade • Design, deploy, and continuously improve AI-powered workflows, agents, and decision systems • Establish standards for prompt engineering, evaluation, and continuous learning • Lead rapid experimentation across AI tools and approaches, translating learnings into scaled workflows • Ensure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activity • Architect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent tools • Redesign campaign execution into repeatable, modular systems that can be automated and optimized • Partner with GTM Engineering to evolve system architecture, integrations, and data flows • Identify and eliminate manual, fragmented processes — replacing them with intelligent automation • Build next-generation attribution models that connect activity to pipeline to revenue • Design AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimize • Leverage AI to uncover insights and opportunities beyond standard reporting • Translate complex data into clear, strategic recommendations for leadership • Own lifecycle strategy and implementation in partnership with GTM Engineering • Evolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipeline • Build intelligent scoring, routing, and segmentation models using behavioral and firmographic data • Continuously optimize funnel conversion through structured experimentation and AI-driven insights • Build a repeatable, scalable campaign operating system — planning, execution, QA, measurement • Standardize frameworks, templates, and processes across the team • Ensure every campaign is measurable, optimized, and continuously improving • Drive adoption of new systems, workflows, and ways of working across marketing • Partner cross-functionally to align on processes, data, and performance expectations • Mentor team members and elevate overall marketing operations maturity

• Run events and conferences end-to-end. Own events from venue, catering, linens, and signage to AV; book conference travel, booth, and material shipping; make sure business cards and NFC cards are printed and on hand; set up and verify AV and the on-site presentation; set up and break down the booth. • Own the money trail. Confirm event budgets and reconcile against actual spend; manage invoice collection and the 25th-of-month payment cycle; handle cancellations, deposits, and revised quotes; gather and GL-code vendor invoices before each payment run; chase cardholder receipts (Ramp) and code them monthly; maintain the spend spreadsheet against the cap; audit the SaaS tool list and flag charges that no longer pull weight. • Manage inventory, print, and fulfillment. Manage marketing inventory (restock, storage, shelving); source and order branded promo items and track delivery; manage print jobs and pricing; ship workbooks, books, and equipment with tracking and stated deadlines; coordinate workbook fulfillment and reprints; administer orders end-to-end. • Keep the back office running. Track vendor contracts and IC agreements (Docusign admin); coordinate schedules across the principals, the Traffic Manager, and the team; request and track tool access. • Support the EVP of Marketing directly. Act as the EVP's assistant and right hand: triage and follow up on action items, prepare briefing materials before meetings and meetups, track commitments to closure, and take on ad hoc work to keep marketing priorities on track.