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Remote Talent LATAM

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Paid Social Specialist

Social Media ManagerSocial Media ManagerFull TimeRemoteMid LevelTeam 11-50Since 2017H1B No SponsorCompany SiteLinkedIn

Location

Latin America (LATAM)

Posted

1 day ago

Salary

$3K / month

Seniority

Mid Level

No structured requirement data.

Job Description

Paid Social Specialist

Remote Talent LATAM

Role Description We are seeking a data-driven, curious, and execution-focused Paid Social Specialist to act as a core buyer across a portfolio of 4 to 5 accounts. Operating within a tightly synced media pod, you will report to the Associate Directors of Performance and take direct ownership of the day-to-day media operations, implementation, and tactical execution of high-budget paid social campaigns. This role is a net-new addition designed to absorb active account operations, freeing up senior directors to focus on high-level architecture. It is ideal for an agile, growth-minded professional who thrives on turning multi-industry data into platform wins without needing to be siloed into a single vertical. Key Responsibilities - Build and execute full-funnel paid social strategies across Meta and TikTok, with a strong emphasis on efficient customer acquisition and conversion. - Own day-to-day management of high-budget campaigns ($80K+ monthly spend), including prospecting, retargeting, and Advantage+/Smart+ initiatives. - Develop audience segmentation, lookalikes, and interest/behavioral targeting; partner with creative teams to brief, test, and iterate on thumb-stopping social-native creative. - Creative Testing & Iteration: Design and run structured creative tests (hooks, formats, UGC, video vs. static) to improve CTR, CVR, and CPA, and continuously feed winning insights back into production. - Performance Analysis & Reporting: Monitor campaign performance, build reports, and surface actionable insights to improve efficiency and scale. - Budget Management: Allocate and optimize budgets across platforms and campaigns to maximize return on ad spend (ROAS) and conversion volume. - Pixel & Conversion Tracking: Ensure robust tracking via the Meta Pixel/Conversions API and TikTok Pixel/Events API, and partner on attribution and measurement. - Platform Innovation: Stay on top of Meta and TikTok updates, automation features, and beta opportunities to drive competitive advantage. Expand into Pinterest and Reddit where they unlock incremental growth. Qualifications - 2+ years of hands-on experience managing paid social campaigns on Meta (Facebook/Instagram) and TikTok in an agency or high growth environments. - Proven experience managing $80K+ monthly paid social budgets. - Strong track record of driving performance against acquisition and conversion metrics (CPA, ROAS, CPL, CAC). - Deep understanding of Meta Ads Manager and TikTok Ads Manager (campaign structure, audiences, Advantage+/Smart+, bidding strategies). - Experience with conversion tracking and server-side events (Meta Pixel & Conversions API, TikTok Pixel & Events API) and analytics platforms (GA4, etc.). - Strong creative instincts and experience partnering with creative teams to test and scale social-native ad creative. - Strong analytical mindset with the ability to turn data into actionable insights. - High attention to detail and ability to manage multiple campaigns simultaneously. - Excellent communication and collaboration skills. - Experience with Pinterest and/or Reddit advertising is a nice to have. Benefits - Salary: $3,000 + (PLUS) per month (depending on experience). - Contract Type: Direct independent contractor relationship. - Unlimited PTO to support a strong work-life balance. - Year-End Break: Paid company-wide break from December 24 to January 2 to refresh for the new year. Eligibility Criteria - This position is only open to candidates residing in Latin American (LATAM) countries, such as: ๐Ÿ‡ฆ๐Ÿ‡ท ๐Ÿ‡ง๐Ÿ‡ท ๐Ÿ‡จ๐Ÿ‡ฑ ๐Ÿ‡จ๐Ÿ‡ด ๐Ÿ‡จ๐Ÿ‡ท ๐Ÿ‡ฉ๐Ÿ‡ด ๐Ÿ‡ช๐Ÿ‡จ ๐Ÿ‡ธ๐Ÿ‡ป ๐Ÿ‡ฌ๐Ÿ‡น ๐Ÿ‡ญ๐Ÿ‡ณ ๐Ÿ‡ฒ๐Ÿ‡ฝ ๐Ÿ‡ณ๐Ÿ‡ฎ ๐Ÿ‡ต๐Ÿ‡ฆ ๐Ÿ‡ต๐Ÿ‡พ ๐Ÿ‡ต๐Ÿ‡ช ๐Ÿ‡บ๐Ÿ‡พ ๐Ÿ‡ป๐Ÿ‡ช. - โŒ Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered. - ๐Ÿ“„ Resumes and portfolio briefs must be submitted in English. - ๐Ÿšซ Applications that do not meet these criteria will be automatically rejected.

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