• Own and manage SeatGeek's organic social channels end-to-end — including strategy, content creation, scheduling, and publishing across Instagram, TikTok, X, and any emerging platforms worth owning • Develop and execute a cohesive organic social strategy aligned with brand and business goals — defining channel-specific approaches, content pillars, posting cadence, and audience growth tactics that compound over time • Ideate and produce culturally relevant, platform-native content that taps into live events, sports, concerts, and entertainment moments — turning what's happening in culture into content that drives engagement, shares, and brand love • Stay ahead of trends, conversations, and activity in real time — identifying opportunities for timely reactive content, cultural hijacks, and community engagement that keep SeatGeek part of the conversation • Shoot, edit, and produce short-form video content using self-shot footage, UGC, or provided assets — with a strong eye for storytelling, pacing, hooks, and platform-native formats that stop the scroll • Track, analyze, and report on performance metrics — including reach, engagement, follower growth, and share of voice — and use those insights to continuously optimize content strategy and make a clear case for the channel's impact on the business • Own community engagement — responding to comments, DMs, and mentions with a voice that feels human, on-brand, and genuinely fun; turning fans into advocates and everyday interactions into brand moments • Collaborate cross-functionally with marketing, partnerships, PR, and creative, and to support campaigns, product launches, and tentpole moments — while keeping the organic social voice consistent and authentic • Build and manage the content calendar — balancing planned campaigns, evergreen content, and real-time opportunities across multiple platforms without dropping the ball on any of them • Serve as the internal expert and evangelist for organic social — bringing platform insights, algorithm changes, and emerging format recommendations to the broader team and helping educate stakeholders on what moves the needle and why

• Review and evaluate posts on various social media platforms. • Identify and analyze the quality of information shared. • Provide constructive feedback to enhance content credibility.

• You turn raw footage into scroll-stopping video ads for D2C e-commerce brands • Edit and optimize UGC ads, image ads, and VSLs (Video Sales Letters) • Motion design using After Effects — animated text, polished product shots, higher conversions • Create dramatic hooks in the first 2 seconds • Contribute creative concepts, not just clicks • Collaborate with our team of strategists, creators, and coffee enthusiasts • Export videos so they look great on every screen (even the company’s older tablet…)

• Support the GeneDx social media strategy to meet company short- and long-term goals, including determining how to best use resources and how to stand apart from competitors. • Set and report on monthly and quarterly social media goals aligned to the company’s social media strategy, while improving internal processes to increase efficiency. • Identify and share platform and industry trends, providing recommendations and guidance to others on the marketing and leadership team. • Monitor competitor activity and emerging healthcare, biotech, and social media trends to identify opportunities for differentiation and innovation. • Conceptualize and write effective organic social posts that grab attention, engage platform users, and improve brand recognition, while ensuring alignment with existing corporate and client-facing messaging. • Design, develop, implement, and manage the organic social publishing calendar, ensuring we publish the right content at the right time. • Coordinate publishing timelines across campaigns, launches, awareness moments, and corporate initiatives. • In partnership with Creative team, lead on messaging and develop social media creative that aligns with organizational objectives, using tools to organize and track activities. • Test, measure, and improve the effectiveness of social content, recommending creative iterations to optimize performance and help achieve business goals. • Develop, implement, manage, and replenish our social content library, identifying message gaps and exploring new and dynamic formats and visuals (e.g., polls, infographics, videos, carousels). • Manage and grow the GeneDx LinkedIn newsletter strategy, including editorial planning, content development, publishing, and performance tracking. • Lead and support the GeneDx employee social advocacy program, helping employees amplify company messaging and thought leadership content. • Identify and develop new opportunities for social storytelling that elevate the GeneDx brand, humanize our mission, and engage key audiences including healthcare providers, patients, families, and employees. • Partner cross-functionally with internal teams to uncover compelling stories, milestones, customer experiences, and thought leadership opportunities suitable for social amplification. • Recommend and pilot new content formats, campaigns, creator collaborations, and platform-specific storytelling approaches to increase engagement and brand affinity. • Translate complex healthcare and genomics topics into accessible, engaging, and platform-native social content with subject matter experts as spokespeople. • Responsible for managing day-to-day social monitoring and engagement, interacting with social platform users to create a positive experience.