What you'll do:  Our company is seeking a highly motivated Sales Development Representative to help us grow our business in the audio-visual (AV) industry. The successful candidate will be responsible for developing new business opportunities, maintaining relationships with existing clients, and maintaining our showroom presence. - Desire to educate customers on display technology, in a showroom, office, or job site location. - Identify & develop new business opportunities. This will be accomplished by reaching out to potential clients, attending industry events, and participating in networking opportunities. - Drive business impact by conducting lead generation and innovative campaigns to attract customers. - Ensuring all business development activities are coordinated and executed in a timely manner. - Grow existing accounts clients by providing excellent customer service and offering new products and services. - Maintain CRM for contact details and to support pipeline management. - Collaborate with the sales team to create and implement sales strategies that align with company goals. - Work closely with the marketing team to create marketing materials and promotional campaigns that promote our products and services. - Manage the showroom and ensure that it is presentable, stocked, and up to date with the latest AV technology. - Meet corporate and sales objectives. - Perform other related duties as assigned by management.

What you'll do:  Our company is seeking a highly motivated Sales Development Representative to help us grow our business in the audio-visual (AV) industry. The successful candidate will be responsible for developing new business opportunities, maintaining relationships with existing clients, and maintaining our showroom presence. - Desire to educate customers on display technology, in a showroom, office, or job site location. - Identify & develop new business opportunities. This will be accomplished by reaching out to potential clients, attending industry events, and participating in networking opportunities. - Drive business impact by conducting lead generation and innovative campaigns to attract customers. - Ensuring all business development activities are coordinated and executed in a timely manner. - Grow existing accounts clients by providing excellent customer service and offering new products and services. - Maintain CRM for contact details and to support pipeline management. - Collaborate with the sales team to create and implement sales strategies that align with company goals. - Work closely with the marketing team to create marketing materials and promotional campaigns that promote our products and services. - Manage the showroom and ensure that it is presentable, stocked, and up to date with the latest AV technology. - Meet corporate and sales objectives. - Perform other related duties as assigned by management.

• Generate pipeline (outbound + inbound): Prospect into target accounts via email, phone, LinkedIn, and other channels; Follow up on inbound leads quickly and professionally; Run multi-step sequences, test messaging, and improve conversion over time. • Qualify and book meetings: Conduct initial discovery calls to understand pain, urgency, and fit; Identify stakeholders and route opportunities to the right AE; Schedule meetings that are well-scoped, well-prepped, and high intent. • Run a disciplined process: Maintain strong CRM hygiene: accurate notes, activity logging, pipeline stages; Collaborate with AEs on target accounts and multi-threading; Keep a tight feedback loop with marketing on lead quality and conversion. • Improve the playbook: Share learnings from the field (objections, patterns, messaging); Help refine ICP, personas, talk tracks, and outbound sequences; Contribute to building a scalable SDR engine.

• Outbound Leads: Use various channels such as outbound calls, personalized emails, LinkedIn outreach, and creative account-based approaches to identify and engage target accounts aligned with defined ICPs. Qualify them before transitioning opportunities to the Sales Team. • Inbound Leads: Own the qualification of inbound leads from marketing and convert them into high-quality meetings for the Sales Team. • CRM Management and Tools: Maintain accurate and up-to-date records in the CRM. Leverage sales engagement platforms, data enrichment tools, and AI-powered research tools to improve efficiency and personalization. • Product Knowledge: Become an expert on Crosstalent’s offerings and use cases to provide relevant, compelling information to prospects. • Collaboration: Work closely with the Sales Team and Marketing to transition qualified leads, provide context and insights, refine messaging, and continuously improve targeting and conversion strategies. • Market Research: Stay informed on industry trends and competitor offerings to improve outreach strategies and better target prospects. • Pipeline Contribution: Own MQL-to-SQL conversion and meet or exceed monthly targets for qualified meetings and pipeline generated. Targets will be defined around qualified meetings, conversion rates, and pipeline contribution, with a focus on revenue impact rather than activity volume.