• You turn raw footage into scroll-stopping video ads for D2C e-commerce brands • Edit and optimize UGC ads, image ads, and VSLs (Video Sales Letters) • Motion design using After Effects — animated text, polished product shots, higher conversions • Create dramatic hooks in the first 2 seconds • Contribute creative concepts, not just clicks • Collaborate with our team of strategists, creators, and coffee enthusiasts • Export videos so they look great on every screen (even the company’s older tablet…)

• Support the GeneDx social media strategy to meet company short- and long-term goals, including determining how to best use resources and how to stand apart from competitors. • Set and report on monthly and quarterly social media goals aligned to the company’s social media strategy, while improving internal processes to increase efficiency. • Identify and share platform and industry trends, providing recommendations and guidance to others on the marketing and leadership team. • Monitor competitor activity and emerging healthcare, biotech, and social media trends to identify opportunities for differentiation and innovation. • Conceptualize and write effective organic social posts that grab attention, engage platform users, and improve brand recognition, while ensuring alignment with existing corporate and client-facing messaging. • Design, develop, implement, and manage the organic social publishing calendar, ensuring we publish the right content at the right time. • Coordinate publishing timelines across campaigns, launches, awareness moments, and corporate initiatives. • In partnership with Creative team, lead on messaging and develop social media creative that aligns with organizational objectives, using tools to organize and track activities. • Test, measure, and improve the effectiveness of social content, recommending creative iterations to optimize performance and help achieve business goals. • Develop, implement, manage, and replenish our social content library, identifying message gaps and exploring new and dynamic formats and visuals (e.g., polls, infographics, videos, carousels). • Manage and grow the GeneDx LinkedIn newsletter strategy, including editorial planning, content development, publishing, and performance tracking. • Lead and support the GeneDx employee social advocacy program, helping employees amplify company messaging and thought leadership content. • Identify and develop new opportunities for social storytelling that elevate the GeneDx brand, humanize our mission, and engage key audiences including healthcare providers, patients, families, and employees. • Partner cross-functionally with internal teams to uncover compelling stories, milestones, customer experiences, and thought leadership opportunities suitable for social amplification. • Recommend and pilot new content formats, campaigns, creator collaborations, and platform-specific storytelling approaches to increase engagement and brand affinity. • Translate complex healthcare and genomics topics into accessible, engaging, and platform-native social content with subject matter experts as spokespeople. • Responsible for managing day-to-day social monitoring and engagement, interacting with social platform users to create a positive experience.

• Build and continuously maintain our Instagram and TikTok channels • Develop and implement a content strategy with clear goals (reach, community growth, and, prospectively, TikTok Shop) • Maintain a content calendar including topic planning and formats • Write texts in German: captions, hooks, short scripts for Reels and TikToks • Ongoing trend and competitor research in the DACH baby and family market (Germany, Austria, Switzerland) • Community management: comments, DMs, active interaction with the target audience • Brief an operational content editor (video editing, graphics) and, prospectively, UGC creators (mothers producing content for us) • Prospectively: build and manage creator and affiliate collaborations for our TikTok Shop

Role Description In this role, you will lead Paid Media strategy and execution for university and education-focused partners, driving campaigns designed to increase inquiries, applications, enrollments, and overall student engagement. As a Paid Media Manager Lead, you’ll oversee multi-channel media efforts, mentor team members, and help shape the agency’s broader Paid Media vision. As a Paid Media Manager Lead, you will own the strategy, performance, and optimization of paid campaigns across a portfolio of education-focused clients. This role blends strategic leadership, campaign oversight, analytics, and partner communication to ensure campaigns consistently achieve strong business outcomes. You’ll collaborate closely with Account Services, Analytics, and Creative teams while helping drive innovation and performance across Paid Media initiatives. Key Responsibilities - Lead Paid Media strategy and execution across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Display, YouTube, and Streaming Media. - Own campaign performance for assigned accounts, ensuring campaigns align with partner goals such as inquiries, applications, enrollments, and lead generation. - Monitor campaign performance and provide clear reporting, insights, and optimization recommendations to partners and internal teams. - Identify and execute ongoing testing opportunities across channels, audiences, and creative approaches to improve results. - Collaborate with creative, analytics, and account teams to ensure smooth execution and strong campaign performance. - Support and mentor junior Paid Media team members while helping maintain high execution standards. - Stay informed on Paid Media trends, platform updates, and innovations within higher education marketing. Qualifications - 5+ years of Paid Media experience managing performance-focused digital campaigns. - Strong expertise across platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, Display, and programmatic advertising. - Experience managing high-budget campaigns ($100K+/month preferred). - Proven success developing and optimizing multi-channel campaigns focused on lead generation and conversion performance. - Strong analytical skills with the ability to translate data into actionable strategic recommendations. - Experience presenting campaign performance and strategy recommendations to clients or senior stakeholders. - Excellent organizational and project management skills across multiple active accounts and campaigns. - Strong written and spoken English communication skills. - Experience working within agency environments or fast-paced marketing teams. Bonus Points - Experience working with universities, online education brands, or higher education institutions. - Familiarity with adult learner and student recruitment marketing strategies. - Experience with forecasting, media planning, and budget pacing management. - Knowledge of streaming media and emerging digital advertising channels. - Experience mentoring or managing junior Paid Media team members. Benefits - Fully remote work environment. - Competitive compensation based on experience and scope. - The opportunity to work on mission-driven campaigns that directly impact education and student growth. - A collaborative, high-performance culture focused on innovation, service, and continuous improvement. - Strong opportunities for leadership growth and strategic ownership. Interview Process - Introductory Call: Initial conversation to discuss your background, Paid Media expertise, and leadership experience. - Paid Media Interview: Deep dive into campaign strategy, optimization approach, reporting, and performance management experience. - Team Interview: Meet cross-functional team members and discuss collaboration style and workflow management. - Leadership Interview: Final conversation focused on long-term fit and strategic thinking. - Offer Stage: Final compensation discussion and onboarding process.