• Support the GeneDx social media strategy to meet company short- and long-term goals, including determining how to best use resources and how to stand apart from competitors. • Set and report on monthly and quarterly social media goals aligned to the company’s social media strategy, while improving internal processes to increase efficiency. • Identify and share platform and industry trends, providing recommendations and guidance to others on the marketing and leadership team. • Monitor competitor activity and emerging healthcare, biotech, and social media trends to identify opportunities for differentiation and innovation. • Conceptualize and write effective organic social posts that grab attention, engage platform users, and improve brand recognition, while ensuring alignment with existing corporate and client-facing messaging. • Design, develop, implement, and manage the organic social publishing calendar, ensuring we publish the right content at the right time. • Coordinate publishing timelines across campaigns, launches, awareness moments, and corporate initiatives. • In partnership with Creative team, lead on messaging and develop social media creative that aligns with organizational objectives, using tools to organize and track activities. • Test, measure, and improve the effectiveness of social content, recommending creative iterations to optimize performance and help achieve business goals. • Develop, implement, manage, and replenish our social content library, identifying message gaps and exploring new and dynamic formats and visuals (e.g., polls, infographics, videos, carousels). • Manage and grow the GeneDx LinkedIn newsletter strategy, including editorial planning, content development, publishing, and performance tracking. • Lead and support the GeneDx employee social advocacy program, helping employees amplify company messaging and thought leadership content. • Identify and develop new opportunities for social storytelling that elevate the GeneDx brand, humanize our mission, and engage key audiences including healthcare providers, patients, families, and employees. • Partner cross-functionally with internal teams to uncover compelling stories, milestones, customer experiences, and thought leadership opportunities suitable for social amplification. • Recommend and pilot new content formats, campaigns, creator collaborations, and platform-specific storytelling approaches to increase engagement and brand affinity. • Translate complex healthcare and genomics topics into accessible, engaging, and platform-native social content with subject matter experts as spokespeople. • Responsible for managing day-to-day social monitoring and engagement, interacting with social platform users to create a positive experience.

• Build and continuously maintain our Instagram and TikTok channels • Develop and implement a content strategy with clear goals (reach, community growth, and, prospectively, TikTok Shop) • Maintain a content calendar including topic planning and formats • Write texts in German: captions, hooks, short scripts for Reels and TikToks • Ongoing trend and competitor research in the DACH baby and family market (Germany, Austria, Switzerland) • Community management: comments, DMs, active interaction with the target audience • Brief an operational content editor (video editing, graphics) and, prospectively, UGC creators (mothers producing content for us) • Prospectively: build and manage creator and affiliate collaborations for our TikTok Shop

Role Description In this role, you will lead Paid Media strategy and execution for university and education-focused partners, driving campaigns designed to increase inquiries, applications, enrollments, and overall student engagement. As a Paid Media Manager Lead, you’ll oversee multi-channel media efforts, mentor team members, and help shape the agency’s broader Paid Media vision. As a Paid Media Manager Lead, you will own the strategy, performance, and optimization of paid campaigns across a portfolio of education-focused clients. This role blends strategic leadership, campaign oversight, analytics, and partner communication to ensure campaigns consistently achieve strong business outcomes. You’ll collaborate closely with Account Services, Analytics, and Creative teams while helping drive innovation and performance across Paid Media initiatives. Key Responsibilities - Lead Paid Media strategy and execution across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Display, YouTube, and Streaming Media. - Own campaign performance for assigned accounts, ensuring campaigns align with partner goals such as inquiries, applications, enrollments, and lead generation. - Monitor campaign performance and provide clear reporting, insights, and optimization recommendations to partners and internal teams. - Identify and execute ongoing testing opportunities across channels, audiences, and creative approaches to improve results. - Collaborate with creative, analytics, and account teams to ensure smooth execution and strong campaign performance. - Support and mentor junior Paid Media team members while helping maintain high execution standards. - Stay informed on Paid Media trends, platform updates, and innovations within higher education marketing. Qualifications - 5+ years of Paid Media experience managing performance-focused digital campaigns. - Strong expertise across platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, Display, and programmatic advertising. - Experience managing high-budget campaigns ($100K+/month preferred). - Proven success developing and optimizing multi-channel campaigns focused on lead generation and conversion performance. - Strong analytical skills with the ability to translate data into actionable strategic recommendations. - Experience presenting campaign performance and strategy recommendations to clients or senior stakeholders. - Excellent organizational and project management skills across multiple active accounts and campaigns. - Strong written and spoken English communication skills. - Experience working within agency environments or fast-paced marketing teams. Bonus Points - Experience working with universities, online education brands, or higher education institutions. - Familiarity with adult learner and student recruitment marketing strategies. - Experience with forecasting, media planning, and budget pacing management. - Knowledge of streaming media and emerging digital advertising channels. - Experience mentoring or managing junior Paid Media team members. Benefits - Fully remote work environment. - Competitive compensation based on experience and scope. - The opportunity to work on mission-driven campaigns that directly impact education and student growth. - A collaborative, high-performance culture focused on innovation, service, and continuous improvement. - Strong opportunities for leadership growth and strategic ownership. Interview Process - Introductory Call: Initial conversation to discuss your background, Paid Media expertise, and leadership experience. - Paid Media Interview: Deep dive into campaign strategy, optimization approach, reporting, and performance management experience. - Team Interview: Meet cross-functional team members and discuss collaboration style and workflow management. - Leadership Interview: Final conversation focused on long-term fit and strategic thinking. - Offer Stage: Final compensation discussion and onboarding process.

Role Description The Growth and Social Media Lead owns SPHERE HEALTH marketing end to end: the go-to-market narrative, content creation and publishing, our in-house automated marketing platform, influencer relationships, and growth performance. You will translate clinical and product strategy into a content and campaign calendar, run our owned and social channels, and operate the automation we have built in-house to produce and distribute on-brand assets at pace. This role does not access patient information, which is why it can be based in the Philippines. We are looking for a senior operator who can own the entire marketing function from day one: someone who understands content, marketing metrics, paid and organic growth, and how to work credibly with influencers in women's health. Key Responsibilities - Own the GTM Narrative and Calendar - Translate clinical and product strategy into a 90-day content and campaign roadmap across social, email, and top-of-funnel experiments. - Decide what goes live, where, and when, and keep the calendar moving. - Run the In-House Marketing Engine - Operate and improve our in-house automated marketing platform: design prompts and workflows so content production stays on-brand, accurate, and high-converting. - Turn raw, automation-generated output into polished threads, carousels, Reels, TikToks, founder-POV posts, and email. - Maintain quality control so every asset meets brand and compliance standards before it ships. - Social and Creator Growth - Build narrative, community, and trust in women's health across our channels, for example Instagram, TikTok, and email. - Manage community engagement: comments, DMs, live sessions, Q&As, and collaborations with credible creators and clinicians. - Influencer and Ambassador Coordination - Be the day-to-day point of contact for influencers and ambassadors. - Define what a strong partner looks like for our niche and build a lightweight partner kit (landing pages, scripts, dos and don'ts) so partners stay on-brand and compliant. - Keep clinical claims attributed to the board-certified OB-GYN panel, never to an ambassador or the company, and route any partner with a compounded GLP-1 promotion history for vetting before engagement. - Performance and Experimentation - Set up experiments (hooks, messaging angles, landing-page variants) and read the data to decide what to scale or stop. - Own the core growth metrics: funnel performance, CAC, LTV, and creative A/B testing. - Own paid acquisition across search and social end to end, from budget and targeting to creative testing and return on ad spend, alongside organic and owned channels. - Compliance-Aware Growth - Work within SPHERE HEALTH brand and regulatory guardrails on all public content, coordinating with the founder and counsel where needed. Qualifications - 5-8+ years in DTC or subscription-style businesses, ideally in health, wellness, or femtech. - A strong portfolio growing at least one brand across 2-3 channels (for example IG, TikTok, and email), with clear metrics and examples. Requirements - Performance-minded: comfortable with funnels, CAC and LTV, A/B testing creative, and reading analytics. - Deep social and influencer fluency: knows how to build narrative, community, and collaborations in women's health, not just post pretty content. - Comfortable working with AI tools and content automation: prompting, QA, and turning raw output into on-brand, high-conversion assets. - An ex-DTC growth or lifecycle marketer who genuinely understands women's health tone and stigma. Benefits - A founding-team role where you own marketing and directly shape how the brand grows. - Long-term, stable remote engagement with a purpose-driven, physician-led team. - Ownership, autonomy, and the pace of a pre-launch platform with real momentum. How to Apply Submit a current resume, a brief cover letter, and a portfolio or case studies showing brand growth across channels with metrics. Include your availability, current time zone, and expected compensation range at ksantos@spheretechnology.com.