• Формувати контентні гіпотези для платного залучення в Meta, Google, TikTok • Будувати та підтримувати процес тестування контенту, поєднуючи інсайти з даними та дизайн-брифами • Відстежувати ефективність контенту та запобігати його «вигоранню» • Брифувати внутрішню дизайн-команду та зовнішніх креаторів для перевірки гіпотез • Масштабувати найкращі рішення на різні ринки та аудиторні сегменти • Вибудовувати AI-орієнтовані контент-процеси для зменшення рутинної роботи • Спільно з командою paid traffic розробляти тактики залучення під конкретні канали, ринки або сегменти користувачів • Проводити конкурентний аналіз, розкладати рекламні креативи на елементи та знаходити найкращі практики • Тісно співпрацювати зі спеціалістами з performance-маркетингу, user acquisition, дизайну та аналітики для досягнення бізнес-результатів

Role Description Reporting to the VP, GM of Ultragenyx Japan, the successful candidate will lead marketing initiatives for existing and pipeline products in collaboration with the Japan team and Global team. The role will involve: - Planning, development, and execution of best-in-class annual marketing plans based on deep marketing knowledge and previous successful rare disease & biopharmaceutical marketing experience. - Careful budget management and selection of appropriate vendor partners to achieve business and sales goals. - Leadership and expertise in forecasting, market modeling, and achieving sales objectives. - Participation in other business activities to support the growth of the company. Work Model: Remote - Officially documented as working full-time from home, with travel to Ultragenyx's offices or other locations on occasion as needed. Responsibilities - Work closely with the global marketing teams to lead the development of Japanese marketing initiatives. - Monitor the progress of these marketing initiatives and adjust appropriately to optimize success and ensure achievement of business and sales objectives. - Ensure all marketing programs are adherent to Ultragenyx policies, procedures, and compliance procedures. - Manage the execution of plans and budgets, ensuring on-time delivery within budget of all marketing initiatives. - Execute Marketing advisory boards and other HCP engagements to support market understanding and inform strategic and tactical planning and execution. - Build and develop meaningful business relationships with HCPs and necessary external stakeholders across Japan. - Monitor and adapt the patient support program and its offerings to ensure optimal patient experience and product usage. - Manage congress initiatives in collaboration with the event management team, including messaging, booth design, and coordinating onsite materials and field training. - Identify issues that could potentially create barriers to optimal patient management and provide solutions. - Work cross-functionally and partner with multiple non-commercial teams including Global Brand Strategy, Government Affairs, Medical Affairs, Regulatory Affairs, & Patient Advocacy. - Partner with commercial colleagues and the customer-facing Field Teams, providing training and ensuring field teams are appropriately prepared to deploy marketing programs. Qualifications - Strong passion to deliver innovative new drugs to patients suffering from rare or ultra-rare diseases. - BA/BSc degree or equivalent life-sciences qualification required; MBA preferred. - Minimum 5+ years of marketing experience in the biopharmaceutical industry, preferably in rare/ultra-rare disease. - Comfort working in start-up environments and defining processes with internal stakeholders. - Proven ability to work in a multidisciplinary team with a high degree of collaboration and a strong patient focus. - Strong command of analytical and market research techniques with a proven ability to interpret market insights. - Experience leading or collaborating on Market Access initiatives to expand patient access. - Experience of marketing Advisory Boards is preferred. - Demonstrated ability to think strategically and act creatively to develop and lead innovative brand strategies and tactics. - Proven experience in partnering with Field Teams. - Proven experience working with and managing external partners, including Advertising and Communications agencies. - Excellent public presentation skills, written communication, and listening skills in English. - Travel will be frequently required. Benefits - Generous vacation time and public holidays observed by the company. - Volunteer days. - Long term incentive and Employee stock purchase plans or equivalent offerings. - Employee wellbeing benefits. - Fitness reimbursement. - Tuition sponsoring. - Professional development plans. - Benefits vary by region and country.

• Manage and execute email marketing campaigns and content • Create, schedule, and manage social media content • Marketing lead research and lead qualifying • Maintain and improve marketing database quality and hygiene • Manage website updates and publish blog content • Manage inbound lead requests to appropriate parties and data entry into CRM • Collaborate on additional marketing and business development projects as needed

• Develop and execute strategic marketing initiatives to expand market share, launch new products, and strengthen customer relationships • Analyze market trends, create compelling content, and implement data-driven campaigns that demonstrate our products' value to customers • Support the development and execution of marketing plans for assigned protein diagnostics products within the PDX portfolio • Interpret scientific data and technical specifications to develop compelling marketing narratives that communicate product advantages and applications • Translate complex scientific concepts and technical information into clear, accessible marketing messages tailored to diverse audiences including clinicians, laboratory professionals, researchers, and business decision-makers • Partner with sales and scientific teams to provide product information, campaign support and customer-facing materials that accurately reflect scientific rigor while maintaining marketing appeal • Assist with new product launch planning, including preparation of launch materials, coordination with stakeholders and tracking of key actions • Create and maintain scientifically accurate sales tools, product presentations, promotional materials and other marketing content that effectively communicate technical differentiators and clinical relevance • Collaborate with scientific affairs, product management, business development and regulatory teams, taking key scientific insights and translate them into value propositions for different stakeholder groups • Support the coordination of marketing events such as congresses, seminars, webinars, KOL and customer engagement initiatives in collaboration with regional partners • Communicate clearly and proactively with internal teams to support smooth execution of marketing activities • Demonstrate Thermo Fisher Scientific values: Integrity, Intensity, Innovation and Involvement