• Own the strategic vision and roadmap for PROWL, balancing customer needs, market trends, and business objectives • Lead the ongoing product enhancements focused on improving the PROWL user experience • Develop deep user and market understanding through customer interviews, competitive analysis, and industry research • Define feature requirements and prioritize the product backlog based on strategic value and customer impact • Collaborate with engineering and design teams to deliver high-quality product increments • Monitor key product metrics and conduct data analysis to identify opportunities for improvement • Serve as the product expert for PROWL's MAP monitoring capabilities, becoming a trusted advisor for internal teams and customers • Partner with sales and marketing to develop compelling positioning and sales enablement materials • Identify new opportunities to enhance PROWL's capabilities around unauthorized seller detection, violation tracking, and workflow optimization • Stay current on ecommerce trends, pricing enforcement strategies, and competitive offerings in the brand protection space

• Own discovery through design, development, and measurement of post-launch success criteria. • Leverage AI-assisted tools to rapidly prototype concepts, accelerate feedback loops, and reduce time from idea to validated solution. • Lead exercises that inform business trade-off discussions and scope conversations. • Conduct discovery sessions and market research specific to product areas. • Translate business and functional requirements into clear, actionable user stories for development teams. • Provide regular product updates and roadmap progress to stakeholders across the organization. • Balance stakeholder needs, business value, and level of effort to make clear, defensible calls on what gets built and when. • Establish and monitor key product metrics within product area. • Collaborate across leadership, engineering, and customer success to drive alignment. • Guide process improvements within development teams and across the product organization.

• Own product areas from discovery through requirements definition, development, launch, adoption, and ongoing improvement • Develop a strong understanding of customer workflows, user pain points, competitive expectations, and business priorities • Translate customer feedback, stakeholder input, usage data, and support trends into clear product requirements and prioritized backlog items • Write detailed product requirements, user stories, acceptance criteria, and release notes for engineering, QA, support, and go-to-market teams • Partner with engineering and QA to ensure features are delivered with high quality, clear scope, and strong attention to detail • Work with design and engineering to improve user experience, workflow clarity, navigation, reporting, administrative workflows, and other customer-facing product areas • Manage backlog priorities, sprint readiness, release readiness, and stakeholder communication • Collaborate with product marketing, sales, enablement, and support to prepare internal enablement and customer-facing launch materials

• Drive results - develop, enhance and maintain the auto product in assigned states; methodically set rate levels, customize franchise products, inform underwriting decisions, manage state idiosyncrasy, and pursue project timelines to achieve profitable growth • Analyze performance - develop reporting and maintain awareness of key performance indicators as they develop in assigned states, escalating concerns and recommending adjustments as required; provide and socialize analytical expertise across the broader state management team • Navigate the competitive landscape - understand emerging market trends, competitor products, customer needs, and regulatory requirements • Manage external relationships - manage relationships with Departments of Insurance and other stakeholders during filings, market conduct exams, and as we refine and advance our insurance products • Collaborate across organization - establish relationships with marketing, claims, underwriting, and distribution teams to ensure productive outcomes for those functions within assigned markets; keep key stakeholders informed regarding status of notable initiatives