• Create the marketing strategy from the ground up for a new product • Write and publish social media copy across LinkedIn, X/Twitter, Instagram, YouTube, and more • Support paid social and digital ad campaigns - copy, targeting inputs, and performance monitoring • Contribute to performance dashboards (Google Analytics and paid platform reporting) and synthesize findings into actionable reporting • Coordinate with designers on visual assets to ensure consistency with brand guidelines • Support distribution of key corporate moments: pipeline updates, data readouts, press coverage, and conference appearances • Help maintain a content repurposing workflow so strong work gets the reach it deserves

• Own Made's marketing end to end: positioning, brand, website, social, and the story we tell the world • Find the wedge: the one thing creators get genuinely excited about and will change their routine for • Run a creator-first, organic motion: demos and tutorials as marketing, content-led growth, real community presence • Build your team: a content and social creator and a designer to start, more as you prove what works • Work shoulder-to-shoulder with product positioning, onboarding, and what makes creators stick

• Manage a portfolio of client accounts, overseeing day-to-day execution while driving long-term strategic goals. • Create, manage, optimize, and report on email and SMS marketing campaigns that align with client objectives. • Develop and implement measurement strategies to track performance and deliver actionable insights. • Champion client success by crafting tailored retention marketing strategies that drive business results. • Analyze customer and campaign data to uncover strategic opportunities and guide marketing decisions. • Serve as a trusted advisor to clients, building strong, long-term relationships through proactive communication and strategic leadership. • Stay ahead of industry trends and provide expert recommendations on email/SMS marketing best practices. • Lead cross-functional collaboration with designers, copywriters, and data analysts to bring strategies to life. • Partner with internal teams and discipline leads to continuously improve processes, methodologies, and client outcomes.

• Plan, execute and manage content strategy across multiple social networks (X, Instagram, LinkedIn, Facebook and TikTok), ensuring consistency between channels and alignment with brand objectives; • Monitor trends, conversations and market movements, acting quickly with real-time marketing and identifying positioning opportunities; • Manage communities and interactions, responding to comments, messages and mentions, and actively engaging on X to strengthen the brand; • Create, adapt and publish content (copy, scripts and creative directions), in collaboration with internal teams, ensuring quality and coherence of communications; • Track metrics, analyze results and generate insights, proposing optimizations, tests and new approaches based on data and benchmarks; • Digital mindset, curiosity about new technologies and interest in understanding how Artificial Intelligence can transform processes, experiences and outcomes.