• Advising customers on potential solutions, providing ongoing support, and building strong relationships through excellent customer service • Preparing outbound outreach campaigns and email sequences, while responding promptly and professionally to customer enquiries • Identifying, prospecting, and contacting new leads through both inbound and outbound channels, following up via email, phone, and other outreach methods • A/B testing different approaches to optimize results and improve conversion rates • Conducting online platform demos to showcase our products' benefits and features • Creating and negotiating offers to close deals with potential customers • Upselling to active customers by identifying additional value and benefits

• Conduct outbound prospecting via outreach and cold calls to accounts across North America • Research target personas to deliver an impactful initial contact • Book qualified product demos for our Account Executives • Engage prospects consistently through CRM, building long-term rapport • Contribute insights that shape our sales and marketing strategies • Maintain accurate activity logs and prospect data in HubSpot

Role Description Abbott Rapid and Molecular Diagnostics (RMDx) – Infectious Disease (ID) is seeking a driven, competitive Associate Sales Development Representative to fuel new business growth. This role is designed for individuals with a true hunter mindset who are eager to build a career in healthcare sales. You will partner closely with the Regional Business Manager to develop core selling skills, including: - Prospecting - Account development - Customer engagement This is an opportunity for someone who thrives in a competitive, performance-based environment and is motivated by winning new business, exceeding targets, and accelerating their sales career. In this role, you will focus on building a strong pipeline, managing opportunities with discipline, and delivering measurable results. High performers will have a clear path to promotion within 12–24 months. What you’ll work on: - Proactively prospect using data driven insights to secure new business within assigned territory to drive revenue growth - Identify and aggressively pursue high-value opportunities, prioritizing accounts with strong close potential - Build and expand relationships with key hospital decision-makers to open new sales channels - Qualify and advance deals through the pipeline based on customer needs, timing, and buying process - Develop and execute targeted territory plans focused on new account acquisition and expansion - Maintain a strong, active pipeline and consistently move opportunities toward close - Track pipeline activity, customer interactions, and forecasts in Salesforce with a focus on results and accountability Qualifications - Bachelor’s degree required - Minimum 2+ years of sales experience with a proven track record of winning new accounts and exceeding quota - Demonstrated ability to prospect, qualify, and close net-new business in competitive markets - High energy, self-motivated, and comfortable operating in a results driven, quota-carrying environment - Competitive background that demonstrates a strong drive, discipline, and a desire to win (e.g., collegiate athlete, club sports, military, or similar) - Willingness to travel ~50% to actively develop territory, meet prospects, and close business Preferred Qualifications - B2B sales experience with formal sales training (e.g., Challenger, Miller Heiman, Sandler) with application in real-world sales cycles - Experience using Salesforce.com (or similar CRM) to manage pipeline, track activity, and drive results - Experience selling into complex organizations (e.g., healthcare, enterprise, or multi-stakeholder environments) - Strong prospecting mindset with success in cold outreach, networking, and uncovering new opportunities - Willingness to consider relocation within region for promotional opportunities after 12-24 months Benefits - Career development with an international company where you can grow the career you dream of. - Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. - An excellent retirement savings plan with a high employer contribution. - Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. - A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. - A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. Company Description Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

• Generate and qualify high-potential prospects through strategic lead sourcing and research • Build and manage automated cold outreach campaigns across email and LinkedIn platforms • Execute targeted cold calling sequences to follow up on outreach and nurture prospects • Schedule and coordinate qualified meetings for the founder to maximize conversion opportunities • Maintain accurate CRM updates and track outreach performance metrics to optimize campaign effectiveness • Research and identify potential leads through various channels (LinkedIn, databases, social media, online research, etc.) • Develop and execute outbound prospecting strategies (email, cold calls, social outreach) • Qualify inbound and outbound leads based on defined criteria • Maintain and update CRM systems with accurate lead information • Schedule meetings and hand off qualified leads to the sales team • Collaborate with marketing and sales to align messaging and targeting strategies • Track, analyze, and report on lead generation metrics and performance • Continuously optimize outreach strategies to improve conversion rates