• Design end-to-end workflows for AI-powered conversational interfaces, including agent configuration, conversation management, and intelligent recommendations. • Collaborate with our lead designer on the UX and UI design for the Admin Center overhaul, simplifying complex configuration workflows for non-technical university administrators. • Create and iterate on student-facing experiences that surface personalized content, events, and resources across web and mobile. • Ensure all designs meet WCAG 2.1 AA (or higher) accessibility standards, supporting Pathify's commitment to inclusive design and ADA Title II compliance. • Develop and maintain reusable design patterns and components in Figma, contributing to a shared design system. • Conduct (along with our Product Analyst) user research, usability testing, and competitive analysis to ground design decisions in evidence. • Partner with Product Owners to translate requirements into clear user flows, wireframes, and interactive prototypes.

• Lead end-to-end design for AI-powered creative tools and workflows, from discovery through implementation • Own and maintain all design prototypes, flows, and specifications in Figma, serving as the source of truth for product and engineering teams • Define and evolve the user experience for complex generative AI features including digital humans (ATMAN), voice synthesis (VAANI), and content management systems • Prototype and ship functional React components quickly, using AI-assisted coding tools • Build and maintain our React-based design system and component library, ensuring consistency across products • Create interactive prototypes using code (React, TypeScript) to validate ideas and communicate design intent precisely • Implement production-ready UI components, working alongside frontend engineers • Conduct user research and usability testing to validate design decisions and uncover opportunities • Champion design quality in code reviews and contribute to frontend architecture decisions • Present design concepts and rationale to stakeholders, incorporating feedback effectively

• Produce digital artifacts (design or content assets, drafts, and prototypes) with guidance (i.e. with explicit instructions or replicating existing work) • Contribute to design projects from concept to completion • Participate in cross-functional discussions and ideation sessions to help the team formulate design-driven decisions • Maintain concise documentation, including progress updates and design rationale • Participate in design workshops on visual design, information architecture, usability, and functionality • Contribute to design activities, including design hand-offs, to deliver software that satisfy business needs

• Design, develop sketches, end-to-end flows, prototypes, and polished UI — adapting your process to fit the problem at hand. • Simplify, translate complex user needs into practical, human-centered solutions that balance business objectives and user needs. • Champion user needs advocating for thoughtful solutions. • Drive alignment through compelling storytelling and confidently present design rationale to executives and key partners. • Build positive relationships and work closely with product, engineering, and design partners. • Invent the future with solutions that are usable, useful, modern, and accessible. • Uphold a high bar for the Design craft and mentor others. • Partner cross-functionally on generative AI initiatives to unlock new customer value and drive innovation. • Stay curious in the rapidly evolving AI and technology landscape, anticipating how customer needs will change.