• Collaborate with marketing and business leadership to develop and execute an annual marketing plan aligned to business goals, including strategic planning, editorial calendar development, and channel optimization. • Design and execute integrated marketing campaigns leveraging content (e.g., case studies, white papers, webinars), digital marketing, direct mail, and public relations. Track performance and optimize based on measurable results. • Partner with sales and business leaders to identify opportunities for content development, campaign innovation, and growth. Serve as a liaison to secure approvals and ensure alignment. • Build strong, trusted relationships with internal stakeholders including sales leaders and subject matter experts. • Develop and manage a content strategy that ensures messaging is clear, consistent, engaging, and actionable across all channels. • Support and expand PSG’s thought leadership efforts to increase brand awareness, enhance solution visibility, and strengthen market credibility. • Maintain and evolve product positioning frameworks, ensuring alignment across marketing, sales, and sales operations teams. • Collaborate with public relations partners to secure speaking engagements, awards, media opportunities, and thought leadership placements. • Coordinate logistics for tradeshows and speaking engagements, including development of presentations, materials, and on-site support. • Define and analyze key performance indicators across campaigns, public relations efforts, and audience targeting; partner with internal teams to evaluate results and drive optimization. • Champion PSG’s brand by promoting innovation, collaboration, and continuous improvement across marketing initiatives.

• Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels. • Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment. • Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data. • Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics. • Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness. • Prepare executive-level reports and presentations for federal stakeholders. • Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery.

Role Description We're looking for a strategic alliance marketer to serve as Celigo's face to our most important technology partners, and as the internal leader who brings Celigo's full marketing organization to each partnership. You'll work across two large organizations with different goals, find the win-win paths, and orchestrate Celigo's demand gen, content, PMM, and field teams to execute against a shared agenda. - Lead co-marketing for strategic alliance partners. - Develop joint value propositions and messaging. - Manage co-marketing funds and MDF. - Drive partner-sourced demand generation. - Enable partner sales and solutions teams. - Represent Celigo at partner-hosted events and marketplaces. - Track and report on alliance marketing performance. - Serve as the marketing POC for alliance partner teams. Qualifications - Demonstrated ability to find win-win paths between two large organizations with different goals. - Skilled at navigating large partner organizations. - Fluent in demand generation tactics. - Strong written communication. - Comfortable with data. - Familiarity with iPaaS, integration, or ERP ecosystems is a plus. - Highly organized, self-directed, and comfortable managing multiple partner relationships simultaneously. Requirements - 7+ years of B2B marketing experience, including at least 2 years focused on partner, alliance, or channel marketing in a SaaS environment. - Hands-on experience with one or more major platform ecosystems. - Proven track record of co-marketing programs that produced measurable pipeline. Benefits - Three weeks of vacation (starting year one). - Wellness days and holidays to recharge. - Parental leave and a generous benefits package. - Monthly tech stipend. - Recognition and career development opportunities.

• Develop customer marketing content, including written case studies, executive narratives, testimonials, blog posts, and digital assets • Partner directly with customers and internal stakeholders to identify, capture, develop, and secure approval of compelling stories that demonstrate measurable business outcomes and business transformation. • Conduct customer interviews and translate complex technical and business achievements into engaging, audience-focused narratives. • Ensure all customer-facing content meets Dataiku's standards for quality, accuracy, brand consistency, and regulatory compliance. • Maintain a pipeline of customer stories aligned to defined content needs and priorities. • Support the growth and activation of Dataiku's customer advocacy ecosystem. • Recruit and coordinate customer advocates in partnership with Customer Success, Account Teams, and Executive Sponsors. • Coordinate customer participation in events, webinars, analyst engagements, media opportunities, product launches, and peer-to-peer activities. • Support a smooth and positive experience for customer advocates throughout their engagement with Dataiku. • Track advocacy activity and identify opportunities to deepen engagement over time. • Partner with Product Marketing, Demand Generation, Field Marketing, Sales, PR, Analyst Relations, and Content teams to deploy customer stories across campaigns, sales enablement, and communications. • Identify opportunities to repurpose and adapt customer content for use across multiple audiences and stages of the customer journey. • Serve as a key liaison across Customer Success, Sales, Product Marketing, Brand, Corporate Communications, Field Marketing, and other stakeholders to align customer marketing activities with business priorities. • Manage end-to-end execution of customer marketing initiatives, including project planning, stakeholder communications, approvals, legal reviews, customer permissions, and publication workflows. • Support the identification and prioritization of customer stories, advocates, and reference opportunities based on strategic business needs. • Maintain accurate records of customer references, content assets, advocacy activities, and participation history within Champion and related systems, ensuring materials remain organized, discoverable, and accessible. • Support program reporting, measurement, and performance tracking to help optimize customer marketing and advocacy efforts. • Stay current on customer marketing best practices, advocacy trends, content formats, and emerging technologies. • Explore and leverage AI-powered tools and workflows to improve content development, customer research, program management, and operational efficiency. • Contribute ideas to improve customer storytelling and content formats that strengthen Dataiku's market presence and customer community.