• Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients. • Supporting the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation. • Serving as a strategic partner to client stakeholders by providing recommendations informed by performance data and lifecycle best practices. • Leading regular reporting, campaign reviews, and performance discussions with clients. • Identifying opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing. • Designing and optimizing lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels. • Building scalable segmentation, personalization, and automation strategies. • Building and optimizing automated lifecycle campaigns, including welcome, nurture, cart abandonment, post-purchase, win-back programs, and more. • Supporting clients in expanding and optimizing their lifecycle marketing and automation programs. • Ensuring best practices in deliverability, compliance, consent management, and data governance. • Developing and executing testing plans across messaging, creative, audience segments, and campaign cadence. • Monitoring campaign performance and identifying optimization opportunities. • Creating recurring reports and presenting key insights and recommendations to clients. • Tracking lifecycle KPIs, including engagement, conversion, retention, and revenue. • Monitoring deliverability and account reputation in-line with CAN-SPAM & GDPR. • Leveraging AI capabilities to streamline processes and develop new strategic ideas. • Working hands-on in ESP platforms such as Klaviyo, Attentive, Hubspot, SFMC, or others (we’re platform agnostic).

Role Description As our Director of Revenue Marketing, you will own the revenue marketing function, defining how Epic acquires, engages, and converts the high-value accounts shaping the future of water infrastructure. You will be accountable for marketing-sourced and marketing-influenced pipeline. You will design and execute the ABM, demand generation, and lifecycle programs that drive Epic's commercial growth, supported by the systems, data, and reporting infrastructure required to scale revenue programs effectively, in close partnership with Marketing Operation and external RevOps resources. This is an ideal role for someone who geeks out on funnel architecture, thrives on turning messy data into clean insights, and wants to build something that matters at a mission-driven company scaling its commercial operations. This role reports to the VP of Marketing and will work cross-functionally with Sales, external RevOps partners, and future GTM hires. This role is based remotely, with the expectation of collaborating within the pacific time zone. What Success Looks Like Success in this role means building a scalable revenue marketing engine that helps Epic win and expand high-value developer, engineering, architect, and sustainability accounts. In your first 12 months, you will: - Increase marketing-sourced and marketing-influenced pipeline across priority target accounts - Establish a scalable ABM and lifecycle marketing framework aligned to complex project and buying cycles - Improve visibility into account engagement, funnel progression, and revenue attribution - Strengthen alignment between Sales, Marketing, and RevOps to support more predictable commercial growth - Help operationalize the systems, reporting, and campaign infrastructure required for Epic's next phase of GTM maturity Responsibilities / Functions - Marketing Pipeline Strategy and Revenue Accountability - Develop and execute a comprehensive pipeline generation strategy, focusing on achieving top-of-the-funnel acquisition goals and driving our ABM initiatives. - Take ownership of marketing-sourced pipeline building across key audience segments, personas, target geographies, channels, and market verticals to drive predictable, scalable, and repeatable pipeline growth, ultimately contributing to revenue expansion. - Partner with Sales and Marketing leadership on quarterly GTM planning. - ABM Program Design and Execution - Design and run Epic's ABM motion across Tier 1 developer accounts and influencer firms (engineering, architecture, sustainability). - Partner with Sales on target account selection and refresh, buying committee mapping, persona-specific campaign design, and the discipline to translate strategic account prioritization into coordinated pipeline generation programs. - Own the consultant distribution strategy through engineering and architect channels, including enablement at industry events. - Demand Generation and Campaign Strategy - Build and run the campaigns that drive qualified engagement at the top and middle of the funnel. - Build segmentation strategies that reflect Epic's reality, including persona, region, regulatory environment, and project lifecycle stage. - Own the channel mix, content deployment, paid programs, lifecycle nurture, and the integration of our ROI tools and project assessment into demand programs. - Lifecycle and Mid-Funnel Discipline - Build milestone-aligned nurture frameworks tied to development and project lifecycle stages. - Replace broad communication with persona-specific, stage-aware engagement programs. - Marketing Operations and Tech Stack - Partner with Marketing Operations and external RevOps consultants to evolve Epic's CRM architecture, lifecycle stages, lead scoring, attribution models, dashboards, and data governance frameworks. - Define the reporting, funnel measurement, and pipeline visibility requirements needed to connect marketing activity to opportunity progression, account engagement, and revenue impact. - Collaborate with RevOps partners to develop and refine engagement scoring models that surface high-intent accounts and buying committee activity for Sales prioritization. - Partner cross-functionally to operationalize account enrichment, segmentation, and target account infrastructure using tools such as Clay and related GTM systems. - Work closely with Marketing Operations and external partners to improve CRM and MAP data quality, governance, and scalability across campaigns, lifecycle stages, and reporting systems. Qualifications - 7+ years in B2B marketing with at least 3 years owning revenue or demand marketing in a high-consideration, multi-stakeholder sales environment. - Direct experience designing and running ABM programs that produced measurable pipeline, not just engagement. - Strong fluency in HubSpot and modern GTM systems, including lifecycle management, attribution frameworks, engagement scoring, and reporting infrastructure. Experience partnering effectively with RevOps and Marketing Operations teams is strongly preferred. - Strong understanding of multi-touch attribution methodologies and marketing analytics. - Strong analytical and operational rigor, with the ability to translate complex GTM motions into scalable processes, reporting frameworks, and cross-functional execution. - Self-directed with the ability to manage multiple priorities without close supervision. - Passion for sustainability, innovation, and the role that smart infrastructure plays in building better cities. Compensation - Competitive base salary, equity, and a target annual performance bonus equal to 10% of base salary Benefits - This is a full-time, salaried exempt position with full benefits, including: - Medical, dental, and vision insurance - 401(k) plan - Flexible time off - Equity options - Paid family leave Company Culture Epic is a mission-driven team focused on solving one of the great challenges of our time: sustainable water management. We believe in creating solutions that are as bold as the problems we're trying to solve. We are committed to building a diverse, inclusive, and respectful workplace where each team member feels valued.

• Tracking & attribution — implement and maintain pixels and conversion tracking (Meta pixel + Conversions API, GA4/GTM, or equivalent); own UTM conventions; debug discrepancies between ad platforms, the CRM (Close), and payments (Whop/Stripe) end-to-end. • Reporting — build and maintain funnel and campaign dashboards; guarantee the numbers are right; investigate anomalies before anyone has to ask. • Funnel pages — build and edit landing pages, VSL pages, opt-in and booking flows in our page builders; implement forms, redirects, and A/B tests correctly (including tracking). • Automations — design and build n8n workflows connecting forms, Close CRM, Slack, Google Sheets, and our email platform; webhooks, API integrations, error handling. • Email systems — set up email sequences and triggers in the ESP; manage list hygiene, exit conditions, and deliverability basics; QA before anything goes live. • AI leverage — use AI tools (Claude, GPT, agents) aggressively to move faster on all of the above; build AI-powered steps into workflows where they add value. • Future scope — potential growth into managing marketing VAs / owning marketing technology as a function. Not required on day one; excellence at the above comes first.

• Lead, develop and scale a high-performing demand generation and field marketing team, cultivating a culture of accountability, innovation, and continuous improvement. • Provide coaching, professional development, and clear success metrics to enable your team to deliver meaningful impact at scale. • Oversee vendor/agency relationships and coordinate in-house and outside marketing support. • Represent revenue marketing as a member of the marketing leadership team. Serve as the senior leader responsible for aligning Revenue Marketing priorities with company growth objectives and broader go-to-market strategy. • Own marketing-sourced and marketing-influenced pipeline targets, velocity, and pipeline-to-revenue conversion, driving performance across the full lifecycle. • Guide your team’s development of annual/quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to marketing KPIs and revenue targets. • Partner with Sales leadership to establish pipeline goals, forecast performance, identify growth opportunities, optimize funnel conversion rates, and maximize return on marketing investment. • Drive impact by selectively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns as inputs to revenue strategy, not as the end goal. • Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership. • Run data-informed experiments to uplevel our campaigns. • Partner with Product Marketing to implement engaging and effective messaging across campaign channels. • Collaborate with creative, content, channel and operational team members on content, campaign and channel effectiveness. • Implement lead nurturing programs with Marketing Operations to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales. • Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, make recommendations on campaign spend, and demonstrate the impact on pipeline and revenue to executive stakeholders. • Serve as a strategic partner to Sales and SDR leadership to drive pipeline generation, improve conversion performance, and maximize revenue outcomes. • Own demand generation investment strategy, budget planning, and ROI analysis, ensuring resources are allocated to the highest-impact growth initiatives.