• Launch, manage, and optimize PPC campaigns across paid acquisition channels, with a strong focus on mobile performance marketing. • Build and scale campaigns in Apple Search Ads, Google Ads, Microsoft Ads, UAC, and other relevant platforms. • Monitor key performance metrics, including traffic, conversions, CAC/CPA, ROAS, and conversion volume. • Generate and test hypotheses through A/B experiments across ads, creatives, keywords, targeting, campaign structures, and app store listings. • Analyze campaign performance, traffic quality, conversion trends, and user behavior to identify areas for growth and optimization. • Perform ASO activities, including app store listing updates, metadata optimization, ranking analysis, and A/B testing in App Store and Google Play. • Collaborate with internal stakeholders, including Brand Managers, General Managers, Product, Content, and Development teams. • Communicate with external partners such as Google, Apple, and Microsoft to improve campaign performance and explore growth opportunities. • Build clear reporting and share actionable insights and recommendations with stakeholders.

Role Description You, as the Demand Generation Specialist, will be highly organized and execution-focused. This role reports directly to the Sr. Director, Demand Generation & Growth Marketing, and provides critical hands-on support to the demand generation strategists of the team. This is a workhorse role at the heart of our marketing operations. You will be the person who makes campaigns actually happen. From owning all email marketing in HubSpot to running the webinar program from setup to promotions, to pulling metrics, and supporting the digital marketing team with AEO/SEO projects & content. You will be the execution engine that keeps programs moving on time and on target. We are a forward-thinking team that embraces AI tools to work smarter and faster. The ideal candidate is comfortable leveraging AI, whether for drafting email copy, summarizing performance data, or streamlining repetitive tasks, and is always looking for ways to use technology to do their best work more efficiently. This is the right role for someone who takes pride in delivering measurable impact, thrives on variety, loves marketing technology, and wants to grow their career within a high-performing demand generation team at a category-defining cybersecurity company. What You Will Do - HubSpot & Email Marketing - Own the end-to-end build and execution of marketing emails in HubSpot, with the support of Marketing Operations, including A/B testing, copy formatting, list segmentation, scheduling, and communications calendar coordination. - Leverage HubSpot AI features to accelerate email drafting, subject line testing, and workflow building. - Build and manage email nurture workflows and drip sequences under the strategist's direction. - Maintain list hygiene, contact segmentation, and database health within HubSpot alongside Marketing Operations. - Ensure proper campaign tracking & reporting is functioning correctly between HubSpot and Salesforce. - Webinar & Virtual Event Operations - Own the full technical setup and execution of webinars across platforms, including Zoom Webinars & Payload CMS. - Manage all webinar mechanics: registration page setup, confirmation and reminder emails, workflow configuration, scheduling speakers, day-of coordination, recording management, and post-event follow-up sequences. - Partner with the Demand Gen Content Manager & Product Marketing to maintain an up-to-date calendar of upcoming webinars and execute accordingly to ensure seamless webinar promotion and attendee experience. - Serve as the Virtual Events Coordinator for 3rd party/sponsored virtual summit and webinar execution, from submitting abstracts to sending lead lists to Marketing Ops. - Digital Marketing Support - Provide hands-on support to the Digital Marketing team on time-intensive tasks, including landing page builds, UTM tracking setup, or submitting creative requests for digital assets. - Use AI tools to speed up drafting, editing, and formatting of campaign assets. - Assist with paid media campaign operations across Google Ads and LinkedIn Campaign Manager as needed. - Reporting & Campaign Metrics - Own the regular pulling and compiling of campaign performance metrics for the team, including leads by channel, email performance, webinar attendance, and pipeline attribution. - Assist with monthly and quarterly marketing and budget reporting for team members or senior leadership as needed. - Team & Strategist Support - Serve as a reliable execution partner to the demand generation strategists and the Sr. Director, Demand Generation & Growth Marketing - taking direction well, flagging issues proactively, and delivering on time. - Learn our project management tool, Monday.com, to help team members manage campaign launches with content, design, and product marketing teams to ensure timely asset delivery and smooth campaign execution. - Take ownership of tasks end-to-end so strategists can stay focused on higher-level planning and strategy. - Other duties as assigned. Qualifications - 2-4 years of experience in marketing, demand generation, or marketing operations (internships and co-ops count). - Hands-on experience with HubSpot (or similar marketing automation tool) - including email marketing, list setup, and reporting - preferred but not required. - Comfort working in Salesforce for lead management and reporting, or strong technical acumen to pick it up quickly. - Experience with webinar platforms such as Zoom Webinars or ON24. - Comfortable using AI tools - our team uses Claude, Jasper, and HubSpot AI features daily; we expect this person to embrace AI as a core part of their workflow for drafting, summarizing, and accelerating repetitive tasks. - Exceptional attention to detail - you catch errors before they go out the door. - Strong ability to manage multiple projects and deadlines simultaneously without losing quality. - Analytical mindset with comfort pulling, organizing, and presenting data in spreadsheets and dashboards. - Clear, professional written communication skills. - A proactive, no-task-too-small attitude - you take ownership, follow through, and ask questions to keep learning and improving. - Ability to take direction from multiple stakeholders and prioritize effectively in a fast-paced environment. - Genuine interest in cybersecurity or enterprise software. - Bachelor's degree in Marketing, Communications, Business, or related field - or equivalent experience. Benefits - Base Salary: $74,000 – $84,000 plus performance-based bonus or commission (role-dependent), a comprehensive Total Rewards package and equity so you share in the success you help build. - 401(k) with both Traditional and Roth options to support your long-term financial goals. - Flexible Spending Accounts (Health Care & Dependent Care) to help maximize tax savings. - Exceptional medical coverage, ReversingLabs covers nearly 90% of premiums across all coverage levels, significantly reducing out of pocket costs. - Health Reimbursement Arrangement (HRA): we reimburse your medical deductible, providing an extra layer of financial protection and peace of mind. - 100% Employer-paid dental, vision, disability, and life insurance. - Voluntary benefits including life insurance, Hospital Indemnity, and Accident coverage for added flexibility and protection. - Pet insurance: because family comes in many forms. - Complimentary Calm app membership to support mindfulness, focus, and better sleep. - Flexible PTO: take the time you need to recharge and take care of what matters most. - Quarterly Wellness Weekends: company-wide 3-day breaks built into the year to truly rest and reboot. - Remote work stipend to help offset internet and cell phone expenses. - Volunteer Time Allowance: 8 paid hours annually to support a 501(c)(3) organization you care about. - Continuous learning and development with full access to Udemy Business. - Clear paths for advancement, internal mobility, and ongoing career development. - A collaborative, innovative, and remote-first environment where your work has real impact.

• Lead Marketing Measurement Strategy • Own the end-to-end marketing measurement framework across the customer lifecycle, from acquisition through retention and re-engagement • Develop and evolve attribution models to better understand channel contribution and optimize investment allocation • Partner with the Senior Director on media mix modeling, incrementality testing, experimentation frameworks, and marketing performance diagnostics • Establish marketing KPI frameworks across paid acquisition, CRM, ecommerce conversion, subscription health, retention, churn, customer lifetime value, and ROAS • Drive Performance Optimization • Partner closely with media, CRM and ecommerce teams to identify performance gaps and growth opportunities • Analyze funnel performance across paid media, site conversion, checkout, onboarding, subscription flows, and retention journeys • Support budget allocation, scenario planning, forecasting, and performance investment decisions • Insight Delivery • Deliver clear, executive-ready dashboards, reporting, and performance storytelling • Translate complex data into concise recommendations for leadership and cross-functional stakeholders • Proactively surface trends, opportunities, and risks • Build a culture of data-driven decision making across the marketing organization • Cross-Functional Leadership • Partner with product, data engineering, BI, finance, growth, and executive leadership to align business metrics and measurement frameworks • Work with technical teams to ensure analytics implementation, tagging integrity, attribution quality, and data governance • Champion consistency in measurement across channels, teams, and regions

Role Description We are seeking a Senior SEO / AIO / AEO Webmaster to drive search performance, website optimisation, and AI-powered digital initiatives across a portfolio of client accounts. This role combines technical SEO, website management, AI-assisted research, and hands-on implementation. You will be responsible for: - Improving website performance - Executing SEO strategies - Managing websites across platforms such as WordPress, Webflow, and Shopify - Supporting emerging AI search initiatives The ideal candidate is a proactive problem-solver who can work autonomously, manage multiple projects, and translate strategic recommendations into practical execution. This is initially a part-time role (approximately 80 hours per month) with the opportunity to grow into a full-time position as the business expands. Qualifications - 5+ years of experience in SEO, website development, or digital marketing - Experience working for clients in AU/UK/US/CA or similar markets - Strong technical SEO knowledge and implementation experience - Hands-on experience managing or developing websites in WordPress, Webflow, and Shopify - Strong understanding of website architecture, technical optimisation, and user experience principles - Experience conducting keyword research, competitor analysis, and SEO audits - Familiarity with AI tools and their application in research, content planning, and workflow optimisation - Understanding of AI Optimisation (AIO) and Answer Engine Optimisation (AEO) concepts - Experience with SEO platforms such as SEMrush, Ahrefs, Google Search Console, Screaming Frog, or similar tools - Strong analytical and problem-solving skills - Ability to work independently and manage priorities with minimal supervision - Excellent written and verbal English communication skills Requirements - Fully remote position - Initially approximately 80 hours per month - Opportunity to increase to full-time as the business expands - Flexible working arrangement with some overlap to Australian business hours - High degree of autonomy and ownership - Direct collaboration with agency leadership - Exposure to a variety of client industries, websites, and digital marketing projects - Opportunity to help shape the agency's approach to AI-driven search and website optimisation