Nordstrom is a leading fashion retailer known for its extensive selection of apparel, shoes, cosmetics, and accessories for men, women, and children. The compan
National Designer Event Support - Senior Event Marketing Specialist
Location
New York
Posted
3 days ago
Salary
0
Seniority
Senior
No structured requirement data.
Job Description
National Designer Event Support - Senior Event Marketing Specialist
Nordstrom
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• Source and prioritize events. Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar. • Negotiate and contract. Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar. • Plan and execute end to end. Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team. • Be the on-site point of contact. Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish. • Prep the team. Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do. • Drive pipeline with sales. Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly. • Run pre- and post-event campaigns. Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show. • Own the budget. Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift. • Define KPIs and report on results. Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.
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• Source and prioritize events. Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar. • Negotiate and contract. Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar. • Plan and execute end to end. Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team. • Be the on-site point of contact. Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish. • Prep the team. Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do. • Drive pipeline with sales. Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly. • Run pre- and post-event campaigns. Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show. • Own the budget. Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift. • Define KPIs and report on results. Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.



