Skillz Inc.

Skillz Inc. is a leading mobile gaming platform and technology company transforming how players compete worldwide. Founded with the vision of making competition

Organic & Community Growth Specialist

Location

United States

Posted

4 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

Organic & Community Growth Specialist

Skillz Inc.

Role Description We are seeking an Organic Growth Specialist to own Skillz's presence across key community and discovery surfaces. The ideal candidate will: - Build and operate a credible, FTC-disclosed community manager presence on platforms such as Reddit, Discord, Quora, AskGamblers, Trustpilot, and major sweeps-specific forums. - Seed transparent organic affiliate and referral links to drive free-tier signups. - Stand up an official Skillz Discord server with daily engagement rituals, drops, codes, and community-led tournaments. - Own on-page, technical, and off-page SEO to rank skillz.com against comparison-site incumbents like Casino.org, Gambling.com, and AskGamblers. - Bring a scrappy approach to earned media through podcast guesting, niche press, HARO/Qwoted, and review-site outreach. - Support the broader Skillz cross-sell funnel via magic-link auto-login and strategic content seeding. Qualifications - 2-5 years in organic growth, community management, SEO, or content marketing for consumer tech (gaming, gambling, fintech, crypto, or DTC preferred). - Demonstrable community wins to point to: subreddit growth / AMA hosting, Discord server scale-up, Quora top-contributor status, AskGamblers / Trustpilot rating turnarounds, or comparable. - Working SEO with named examples — keywords ranked, referring domains grown, content pages shipped, and the resulting traffic / signup deltas. - Working knowledge of FTC endorsement guidelines and platform-specific promotional rules; can write the disclosure language without legal hand-holding. - Hands-on with GSC, Bing Webmaster Tools, GA4, Ahrefs or SEMrush, and at least one Discord moderation / bot stack. - Excellent Excel and Tableau skills; SQL is a plus. - Demonstrated ability to set up clean UTM / GA4 attribution and report CAC, registration → FTP, and channel-level LTV to leadership. - Comfortable in a 0-to-1 environment with limited playbooks; can build organic UA, community, and SEO frameworks from scratch. - Bonus: prior US sweepstakes / social-casino, real-money iGaming, sportsbook, or DFS exposure; familiarity with the Stake.US / Pulsz / Chumba / McLuck / Wow Vegas / RealPrize / Crown Coins competitive set. Requirements - Demonstrable history operating as a named, disclosed brand voice on community surfaces for a consumer brand (gaming, gambling, fintech, crypto, or DTC). - Fluent in FTC endorsement guidelines for affiliate / referral disclosure, Reddit's sitewide and sub-level promotional rules, Quora promotional content policy, and Discord ToS. - Working SEO proficiency — technical SEO, on-page, and off-page strategies. - Experience in building and scaling a verified, geo-gated Discord server for a consumer / gaming brand. - Experience in booking podcast guest spots, securing niche press placements, and running HARO / Qwoted flows. - Understanding of UTM-tagged organic referral links and branded short-links. - Ability to set up clean attribution frameworks and build an organic-funnel dashboard. - Bonus if experienced with cross-platform UA strategies relevant to Skillz → player acquisition. - Comfortable in a launch-phase environment with limited playbooks. Benefits - Comprehensive benefits package, including 100% coverage for medical, dental, and vision expenses for you and your dependents. - 401K matching, equity incentives, pre-tax benefit options, and more. - Wellness initiatives, including meditation and mental health resources, physical fitness coaching, family planning assistance, and virtual therapy sessions. - Competitive paid time off (PTO) & company holidays. - Professional growth opportunities in a startup-like environment. - Recognized as one of Fast Company's Most Innovative Companies and other accolades.

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