• Convert warm inbound leads • Conduct outbound calls to re-engage cold or inactive leads • Proactively reach out to potential patients through structured outbound campaigns • Engage via phone, SMS, chat, and email • Educate patients using approved, non-clinical messaging • Handle objections with empathy and confidence • Manage your own pipeline and prioritize follow-ups • Maintain accurate CRM documentation • Meet and exceed daily, weekly, and monthly conversion and activity KPIs • Collaborate with care and operations teams for seamless onboarding

• Convert warm inbound leads • Conduct outbound calls to re-engage cold or inactive leads • Proactively reach out to potential patients through structured outbound campaigns • Engage via phone, SMS, chat, and email • Educate patients using approved, non-clinical messaging • Handle objections with empathy and confidence • Manage your own pipeline and prioritize follow-ups • Maintain accurate CRM documentation • Meet and exceed daily, weekly, and monthly conversion and activity KPIs • Collaborate with care and operations teams for seamless onboarding

Role Description We are seeking a Sales Account Sr. Manager to lead key account growth across DFA brands in the Midwest (MI, OH, IN, IL, IA, MN). This remote role requires candidates to reside in Michigan. In this position, you will drive growth and manage complex, high-profile accounts by developing strategic sales plans, expanding customer relationships, and identifying new business opportunities. This role combines strategic leadership with hands-on sales execution to optimize profitability and market share. Join us to shape strategic partnerships, grow key accounts, and deliver impactful business results across DFA's portfolio. - Manage and grow assigned accounts, delivering volume and profit targets - Develop and execute short- and long-term account strategies - Build strong relationships with senior customer stakeholders - Identify and close new business opportunities using a solutions-selling approach - Lead cross-functional collaboration to support customer needs - Analyze market and customer data to drive insights and strategy - Prepare and deliver compelling sales presentations and proposals - Own account performance, forecasting, and annual sales planning - Negotiate pricing, contracts, and key commercial terms - Maintain accurate pipeline and reporting using CRM and business tools Qualifications - Bachelor’s degree in business, sales, marketing, or related field (or equivalent experience) - 8+ years of progressive sales or account management experience - Proven success driving growth, new market expansion, and profitability - Experience in retail, foodservice, dairy, or CPG industries preferred Benefits - Health and Welfare benefits begin 1st of the month after start date - 401(k) with company contribution - Competitive pay - Paid vacation and holidays - Career growth opportunities – we promote from within! - Comprehensive healthcare benefits - Service recognition and employee rewards - Employee referral program - Tuition reimbursement - Work for dairy farm families - An Equal Opportunity Employer including Disabled/Veterans

• Own and drive a full sales cycle from outbound prospecting and discovery to demo, proposal, and close, with high school coaches as your primary customer. • Conduct outbound prospecting to identify and engage new coaching prospects within your territory, leveraging phone, email, video, and in-person outreach. • Schedule and lead compelling product demonstrations tailored to the specific needs and goals of individual coaches and athletic programs. • Sell consultatively, asking the right questions to deeply understand a coach’s challenges and positioning PlayOn’s Coaching Analytics as a solution to their real-world problems. • Build and maintain strong relationships with both coaches and athletic directors, navigating multi-stakeholder decisions with clarity and confidence. • Partner with internal sales, customer experience, and customer success teams to ensure a seamless customer journey and unified experience across PlayOn. • Maintain a healthy pipeline and accurate forecasting in CRM (Salesforce), tracking all activity, opportunities, and outcomes with discipline. • Become a deep product expert in PlayOn’s Coaching Analytics platform, staying current on product updates, competitive landscape, and trends in high school athletics. • Provide structured feedback to product and marketing teams based on conversations with coaches, advocating for enhancements that meet real market needs. • Represent PlayOn at relevant coaching events, conferences, and tradeshows to build brand presence and generate pipeline.