• Define the Growth Strategy: Develop and execute comprehensive market entry and penetration strategies across Anglophone Africa and key diaspora sender markets. • Drive Acquisition & Retention: Own the end-to-end user lifecycle—from paid marketing, influencer campaigns, and community-led initiatives to activation, engagement, and win-back strategies. • Optimise the Funnel: Partner closely with Product to refine onboarding, improve conversion rates, limits, and user experience to increase transaction frequency, ARPU, and LTV. • Lead Cross-Functional Execution: Oversee day-to-day operations by coordinating across Growth, Ops, Product, CRM, and Partnerships to ensure initiatives are delivered efficiently and align with LemFi’s mission. • Maximise Performance & Unit Economics: Track and analyse key metrics (CAC, LTV, revenue, payback periods), continuously optimising growth levers and resource allocation for maximum impact. • Build a High-Performing Team: Hire, mentor, and lead an innovative growth team, setting clear expectations and fostering a culture of ownership and speed.

• Work remotely, using proven systems and mentorship to grow your own success

• Define & validate the ICP: Identify the highest-converting customer profiles, buying personas, and entry points; turn learnings into a clear targeting strategy. • Build a repeatable demand + pipeline engine: Stand up outbound, referral, and lightweight inbound loops (lists, sequences, content, community, partnerships/events where relevant) to generate qualified conversations. • Run discovery & qualification: Lead intro/discovery, diagnose pain with credibility, and continuously iterate messaging, narrative, and qualification based on what works in-market (including creating lightweight assets like one-pagers/case studies as you learn). • Own early commercial cycles: Drive a simple, high-tempo deal process (mutual action plans, stakeholders, objections, pricing), initially with the Founder as needed, and increasingly owning closes end-to-end. • Codify the playbook & cadence: Implement “just enough” CRM/process, pipeline hygiene, and lightweight forecasting; document ICP, positioning, messaging, content angles, stages, scripts, and objection handling. • Lay the foundations to scale the team: Once the motion is working, help define the next GTM hires (e.g., partnerships, marketing, sales) and support onboarding/ramp into the playbook.

• nail a profitable growth machine for our consumer brands • lead a team rapidly scaling a robust, low-CAC growth engine • own the decision on what stack to use and guide its implementation • own our brand strategy, brand identity, and creative direction • lead the Ads team which creates ad campaigns with superb creative • lead the CRO team which thinks→tests→optimizes • lead the in-house creative team • lead the Affiliates team to open funnels to affiliates • lead the Lifecycle team nurturing leads to convert • lead the Advocacy team channeling happy customers into brand advocates • lead the SEO/GEO work • lead the Social team to generate hype