A modern law firm, built for scale.
Founding Growth Lead
Location
United Kingdom
Posted
93 days ago
Salary
0
Seniority
Senior
Job Description
Founding Growth Lead
Alaro
• Define & validate the ICP: Identify the highest-converting customer profiles, buying personas, and entry points; turn learnings into a clear targeting strategy. • Build a repeatable demand + pipeline engine: Stand up outbound, referral, and lightweight inbound loops (lists, sequences, content, community, partnerships/events where relevant) to generate qualified conversations. • Run discovery & qualification: Lead intro/discovery, diagnose pain with credibility, and continuously iterate messaging, narrative, and qualification based on what works in-market (including creating lightweight assets like one-pagers/case studies as you learn). • Own early commercial cycles: Drive a simple, high-tempo deal process (mutual action plans, stakeholders, objections, pricing), initially with the Founder as needed, and increasingly owning closes end-to-end. • Codify the playbook & cadence: Implement “just enough” CRM/process, pipeline hygiene, and lightweight forecasting; document ICP, positioning, messaging, content angles, stages, scripts, and objection handling. • Lay the foundations to scale the team: Once the motion is working, help define the next GTM hires (e.g., partnerships, marketing, sales) and support onboarding/ramp into the playbook.
Job Requirements
- Demonstrated outlier excellence: clear evidence of sustained top-tier performance in something (inside or outside work).
- Have a 0→1 GTM track record: you’ve built pipeline and closed early customers in an ambiguous, pre-playbook environment (e.g., first meaningful revenue / first lighthouse customers / early ARR milestone).
- Have credibility-based GTM experience into senior stakeholders: comfortable engaging investment funds / PE / corporate decision-makers through a mix of consultative selling and marketing-led influence (multi-stakeholder, longer cycles).
- Are a playbook builder (not just a closer): you translate wins/losses into improved messaging, ICP segmentation, qualification, objection handling, pricing/packaging hypotheses, CRM hygiene, and “just enough process” for a small team.
- Have seen a scaled sales motion (but aren’t a passenger): you bring pattern recognition from mature orgs while right-sizing what “good” looks like for early-stage—no unnecessary bureaucracy.
- Have end-to-end GTM capability: you can generate demand, run discovery, progress deals, and support early success/retention loops (early growth is end-to-end).
Benefits
- Competitive salary and meaningful performance-based upside (bonus/equity), with real responsibility and impact from day one.
- Founder & client exposure from day one: You’ll work directly with the Founder and with senior client stakeholders—owning the motion rather than sitting behind layers.
- Small senior team, real impact: You’ll work closely with founders and the team to shape how we go to market as we grow.
- Freedom to experiment: You’ll have the autonomy and support to make your mark by testing, learning, and scaling what works (positioning, messaging, content/community, sequences, playbooks, CRM hygiene, and operating cadence).
- Time together that matters: We bring the whole company together once a year for an offsite in Alaró (Mallorca), and regularly gather the team in one of our offices to align, whiteboard, and discuss in person.
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