• Lead go-to-market planning for selected JetBrains AI Ecosystem launches, updates, and adoption initiatives. • Turn product changes, feature releases, and model-related updates into clear messaging and effective launch plans. • Own and maintain launch timelines, briefs, and stakeholder coordination. • Develop messaging and supporting assets for key channels, including web, blog posts, newsletters, life cycle programs, social content, and internal enablement materials. • Partner with Product, Research, Developer Advocacy, and Marketing teams to bring launches to market smoothly. • Help scale launches beyond core release moments through campaigns, follow-up programs, and amplification across channels. • Collect and synthesize customer, market, and competitive insights to improve positioning and campaign quality. • Track launch and campaign performance, share knowledge, and help improve how the team works over time.

• Build a world-class AI Agent partner ecosystem that drives revenue and successful customer outcomes • Equip partners with the tools, skills, and confidence needed for Cresta AI Agents • Collaborate closely with Partner Leadership, Sales, Marketing, Product, and Engineering teams • Design and deliver enablement programs for partners • Develop deep expertise in Cresta AI Agents and create comprehensive enablement programs • Deliver scalable partner readiness and accreditation programs through various methods • Track and report on partner readiness and training effectiveness • Collaborate closely with Engineering and Product teams to develop partner-specific enablement assets

• Шукати та валідувати нові можливості для росту бізнесу через дослідження ринку, користувачів, конкурентів та внутрішніх даних • Запускати та масштабувати нові web-to-web воронки та унікальні growth-механіки • Планувати, запускати та аналізувати складні A/B тести, оцінюючи їхній вплив на бізнес-метрики • Будувати roadmap growth-експериментів та управляти його пріоритизацією на основі потенційного бізнес-впливу • Аналізувати весь шлях користувача — від першого контакту з рекламою до покупки та повторних платежів • Щоденний моніторинг ключових метрик, виявлення вузьких місць у воронках та знаходження можливостей для покращення конверсії, монетизації та окупності • Оцінка результатів експериментів через CR, ARPU, LTV, CPA, CPM та інші метрики • Проактивно працювати разом із Creative та UA командами над пошуком нових маркетингових кутів, меседжів та позиціонування • Працювати разом із командами маркетингу і продукту над покращенням зв'язки креатив → воронка → оффер → продукт • Формувати задачі для дизайну, аналітики та розробки під запуск нових тестів і механік, драйвити їх виконання до результату • Брати участь у побудові та розвитку системи експериментів разом із командами аналітики та engineering

Associate Marketing Manager, Travel New York, NY - 225 Liberty Street Full time job requisition id JR15485 About The Position | Major goals and objectives and location requirements People Inc. is seeking an Associate Marketing Manager to join our Lifestyle team, contributing to the category strategy and revenue for our Travel vertical. In close partnership with the Travel Digital Sales team and Travel/Luxury Print Sales team, you will manage the pre-sale process and play a strategic role in driving revenue growth with advertising partners. This position reports to the Senior Manager, Marketing on the Travel vertical. This hybrid role, based in NYC, requires a minimum of three days in the office each week and reports directly to the Sr. Manager, Marketing - Travel. Hybrid 3x a week- (New York City) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. About The Team: | Travel Sales Marketing - Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the Travel vertical - Vertical Strategy: Collaborate across the People Inc. portfolio to create sellable opportunities for advertisers that are grounded in our brand’s most influential franchises and tentpoles - Brand Communication: Lead internal conversations with People Inc. brands and verticals to communicate high-value opportunities to the Travel sales team on a regular basis - Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly - Cross-Department Communication: Partner closely with Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals effectively communicate our unique value proposition - Sales Partnership: Develop strong relationships with the sales team to become experts on their business; provide support on client calls, as needed About The Positions Contributions: Weight % Accountabilities, Actions and Expected Measurable Results - 75 %Integrated proposal development (creative brainstorming, strategic writing, designing proposal, liaising with appropriate teams to gather all information) - 20% Presentation Development (category presentations, program sell-sheets, etc.) - 5% Fostering relationships with outside brand teams to bring opportunities to the travel vertical The Role’s Minimum Qualifications and Job Requirements Education: - Minimum Bachelor’s Degree Experience: - 2-3 years relevant experience at a digital and/or print publisher, with a focus in pre-sales marketing; background in Travel category is a plus Specific Knowledge, Skills, Certifications and Abilities: - Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint) - You’re an excellent communicator, who remains poised under pressure and can tailor messages for different audiences - You have an understanding of digital advertising landscape, products, and trends; understanding of print and/or programmatic marketplace is a plus - You are a true self-starter – provide proactive ideas, understand organizational goals, and move initiatives forward - You are comfortable working in a fast paced environment % Travel Required (Approximate): N/A It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing. The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees Pay Range Salary: New York: $67,000.00 - $72,000.00 The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.