• Act as the primary point of contact for assigned product domains, ensuring focus and accountability • Translate high-level strategies into actionable plans for specific product areas • Set clear objectives and measurable KPIs for product domains to track and demonstrate success • Distill feature ideas and manage stakeholder expectations for product enhancements • Collaborate closely with engineering, design, and business teams to develop comprehensive integration strategies • Manage product roadmaps, calendars, and processes with a focus on strategic alignment and execution • Maintain and refine the team backlog, ensuring prioritization aligns with organizational goals and customer feedback • Write detailed requirements, acceptance criteria, and user stories to guide development efforts • Continuously improve processes for ticket grooming, sprint planning, and product documentation • Oversee and manage a designated tech writer, ensuring documentation aligns with product goals and enhances customer and stakeholder understanding • Translate product roadmaps into tangible development schedules and actionable tickets • Conduct pre-sprint grooming sessions to ensure alignment and readiness • Manage developer scheduling and resource allocation to optimize team performance • Identify and resolve blockers during sprints, maintaining momentum and progress • Monitor and report on sprint performance, velocity, and productivity, implementing improvements as needed • Serve as a bridge between Product, development teams, and stakeholders • Provide regular updates on product, sprint, and resource performance • Ensure clear, concise communication channels between strategy and execution • Manage and mentor a designated tech writer, ensuring their contributions align with the strategic goals of the product and organization • Foster a collaborative environment where the tech writer can effectively gather input from stakeholders, SMEs, and developers to produce high-quality documentation

• Own a product area end to end • Define the vision, prioritize, and drive it from discovery to launch • Talk to revenue teams & dig into how sales reps and RevOps work in Salesforce • Shape AI features • Write clear user stories and acceptance criteria for engineering and design • Lead cross-functional execution • Define and track success

• Own one or more end‑to‑end workflows across the content supply chain. • Define workflow intent, outcomes, and value, not isolated features. • Ensure workflows are coherent across regions, brands, and operating models. • Define how Agentic AI agents orchestrate tasks across the workflow. • Reduce manual effort and handovers through AI. • Enable adaptive, learning systems in workflows. • Develop Core Product as a configurable platform and infrastructure layer. • Define how core capabilities support: - AI‑driven workflows - Modular configuration - Enterprise scalability • Define the implementation of end‑to‑end data flows across the workflow. • Identify and document integration requirements (internal and external). • Ensure workflows are explained clearly in commercial terms. • Collaborate with Sales and Solution Consultants to validate assumptions regarding workflows.

• Retention and expansion growth across active organizations • Average Processing Volume (APV) / ARR per Active Customer • Cross-product adoption strategy for Organization Experience capabilities • Retention and expansion roadmap (6–12 months / 2027 horizon) • Discovery pipeline (qualitative & quantitative) • Identification of churn signals and expansion opportunities • Concept development and validation before delivery • Cross-functional retention and monetization initiatives • Adoption blocker identification and resolution prioritization • Scale / iterate / kill decisions based on initiative outcomes • North Star metrics and metric tree for retention, adoption, and monetization outcomes