Title: Senior Marketing Enablement Specialist Location: Boston United States Job Description: Join Axon and be a Force for Good. At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact You will bridge the gap between what Axon builds and how the market understands it. In this role, you'll bring the strategic depth of product marketing and sales enablement with hands on experience of field marketing - creating a seamless connection between product messaging, customer-facing experiences, and sales readiness. From crafting compelling product narratives to activating them in the field, you'll ensure that every campaign, event, and sales tool tells a consistent, differentiated story. You'll work side-by-side with product, sales, and customer success to sharpen go-to-market execution and help Axon win in increasingly competitive enterprise markets. When product story meets field momentum-Axon wins. This role owns that connection. What You'll Do Location: In Person 4 days per week - Boston, Scottsdale or Seattle Reports to: Head of Enterprise Marketing (Amy Day-O'Connor) Product Marketing & Messaging - Develop product messaging and campaign positioning that resonates with enterprise audiences in retail, healthcare, and other core enterprise verticals - Translate complex technical capabilities into compelling, customer-focused value propositions - Partner with product teams on launches and go-to-market initiatives to ensure messaging lands effectively in the field - Identify high-leverage market moments (launches, industry events, partnerships) and turn them into differentiated product narratives Sales Enablement - Create sales enablement materials including pitch decks, one-pagers, and competitive battlecards that equip sellers to win - Support webinars, demos, and thought leadership content that showcase Axon's value across enterprise use cases - Drive consistency across campaigns, messaging, and sales materials so every customer touchpoint reflects the same compelling story - Partner closely with Enterprise Sales and Customer Success on deal acceleration strategies and account-based programs Field Marketing & Customer Engagement - Support field events and customer engagement programs that drive pipeline and brand presence - Build account-based and executive-level experiences that deepen relationships with key decision-makers - Develop the messaging, assets, and storytelling that bring field events to life, ensuring every activation shows up with a sharp, consistent narrative - from pre-event content and sales tools to on-site materials and follow-up collateral Performance & Operations - Own performance metrics to continuously improve program outcomes - Leverage AI and emerging tools to enhance personalization, follow-up, and scalability of marketing programs - Act as a strategic advisor on how Axon shows up in-market across enterprise audiences Work Location This role is based out of our Scottsdale, Seattle, or Boston location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success. What You Bring - 4+ years of experience across product marketing, sales enablement and field marketing - Proven track record of driving pipeline and revenue through events, campaigns, and field initiatives - Experience supporting enterprise sales - Demonstrated ability to develop compelling product messaging and translate technical solutions into real-world value - Strong experience creating sales enablement materials that equip sellers to win (decks, battlecards, one-pagers, demo content) - Ability to break into new markets or verticals (retail, healthcare, or similar) and tailor strategies accordingly - Creative, out-of-the-box ideas for programs that capture attention, differentiate Axon, and drive meaningful enterprise engagement - Experience using data and insights to measure performance and optimize programs - Familiarity with AI and emerging tools to enhance execution and personalization - Strong cross-functional collaboration and stakeholder management skills across product, sales, and customer success - High standards for execution, creativity, and detail - Alignment with Axon's values: ownership, candor, curiosity, and a commitment to building trust in service of our mission to Protect Life Benefits that Benefit You - Competitive salary and 401k with employer match - Discretionary paid time off - Paid parental leave for all - Medical, Dental, Vision plans - Fitness Programs - Emotional & Mental Wellness support - Learning & Development programs - Employee Resource Groups (ERGs) - And yes, we have snacks in our offices Benefits listed herein may vary depending on the nature of your employment and the location where you work. Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. Base Pay Range $90,000—$144,000 USD Don't meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve. Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you're excited about this role and our mission to Protect Life but your experience doesn't align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions. Some roles may also require legal eligibility to work in a firearms environment. Axon's mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon's impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

• Lead customer research including interviews, surveys, and call reviews to deepen understanding of buyer behavior, pain points, and decision criteria—and ensure those insights flow continuously into messaging, content, and enablement • Own PDQ’s competitive intelligence program end-to-end—tracking competitors, synthesizing signals, and delivering timely, actionable insights to stakeholders across product, sales, and marketing • Develop and refine product messaging and positioning that resonates with IT professionals and key buyer personas, differentiating PDQ’s offerings in a competitive market • Partner with Product Management to influence roadmap prioritization based on market insight, customer feedback, and competitive dynamics • Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks that enable Sales to compete and win • Monitor market trends, pricing shifts, and product announcements to proactively inform product and go-to-market strategy, and develop a repeatable cadence for sharing competitive intelligence across the organization • Serve as PDQ’s primary point of contact for industry analyst firms—managing ongoing relationships, preparing executive briefings, and ensuring PDQ is well-represented in relevant reports and market assessments • Translate analyst feedback into internal recommendations that inform product positioning, roadmap, and messaging priorities, and pursue opportunities for PDQ to be featured in analyst research that drives credibility with buyers • Pilot and scale AI-powered tools and workflows that improve the speed and quality of PMM outputs—including competitive research, sales tools, content development, win/loss synthesis, and persona refinement • Identify where AI can systematically augment the PMM function and build lightweight processes the broader team can adopt, serving as an internal resource for best practices around AI use in marketing • Create and maintain high-quality sales enablement materials including pitch decks, case studies, competitive battlecards, and objection-handling playbooks, and conduct training sessions to equip the Sales team with the knowledge and tools to win

Role Description The Product Marketing Manager for Surgery serves as the vital bridge between product development and commercial success, translating product capabilities into compelling market messaging and customer value propositions. This role collaborates closely with Product Management, Sales, Marketing Communications, and Clinical Strategy teams to develop and execute strategic marketing plans that drive ultrasound product adoption, market penetration, and revenue growth. The Product Marketing Manager owns the positioning, market forecasting, messaging, and go-to-market strategy for assigned Surgery products, ensuring they effectively address customer needs and differentiate from competitive offerings. Qualifications - Bachelor's degree from an accredited university or college (or a high school diploma / GED with at least 6 years of experience in Job Family Group(s)/Function(s)) for roles in the USA. - Willingness and ability to travel domestically and internationally up to 25% to support business operations, customer engagements, and product launch initiatives. - MBA or advanced degree preferred. - 6+ years of product marketing experience, preferably in medical devices or healthcare technology. - Demonstrated success launching and marketing complex technology products. - Experience with diagnostic imaging technology, medical device marketing regulations, and healthcare market dynamics. - Effective communicator and presenter with a proven ability to influence and align diverse stakeholders. - Strategic and collaborative professional who combines big-picture thinking with hands-on execution, using data-driven insights and creative problem-solving to drive results. Requirements - Develop distinctive product positioning that clearly articulates value to different customer segments. - Create compelling messaging frameworks that highlight clinical benefits, workflow improvements, and economic value. - Ensure consistent positioning across all customer touchpoints and marketing materials. - Adapt core messaging for regional markets while maintaining global brand consistency. - Design and manage New Product Introductions at global events (internally & externally) & support major regional events. - Design comprehensive go-to-market strategies for new product launches and major releases. - Coordinate cross-functional launch activities including training, events, and marketing campaigns. - Develop launch timelines and success metrics to measure effectiveness. - Partner with regional marketing teams to adapt strategies for local market conditions. - Partner with clinical and product teams to support product claims and evidence generation strategies. - Drive global commercialization strategies while partnering with regional teams to address local market needs and competitive dynamics. - Create impactful sales tools and training together with Product Management that enable effective product positioning and competitive differentiation. - Develop detailed competitive battlecards with effective response strategies. - Deliver product training to sales teams that emphasizes customer value and clinical applications. - Support high-value customer engagements and strategic sales opportunities. - Continuously monitor market trends, customer needs, and competitive landscape. - Gather and analyze voice-of-customer feedback to refine positioning and messaging. - Provide market insights to Product Management to inform product roadmap decisions. - Develop market opportunity assessment, forecast, and business projects to support product and marketing planning. - Create compelling content and campaigns for various channels including websites, collateral, presentations, and digital platforms. - Develop clinical case studies that demonstrate product value in real-world settings. - Collaborate with clinical teams on educational content that drives adoption of advanced applications. - Ensure technical accuracy while communicating benefits in customer-centric language. - Develop customer success stories highlighting clinical, operational, and financial outcomes. - Support clinical presentations and publications that validate product benefits. - Establish key performance indicators for marketing initiatives. - Analyze marketing campaign effectiveness and return on investment. - Provide regular reporting on marketing activities and their impact on sales performance. - Recommend strategic adjustments based on performance data and market feedback. Benefits - Competitive pay range: $116,000.00-$174,000.00 Annual. - Performance-based incentive compensation, which may include cash bonus(es) and/or long-term incentives (LTI). - Medical, dental, and vision coverage. - Paid time off. - 401(k) plan with employee and company contribution opportunities. - Life, disability, and accident insurance. - Tuition reimbursement.

• Define and translate growth strategy into clear, actionable Sales plays • Serve as a high-impact strategist connecting product value, market opportunity, and Sales execution • Partner closely with Product Marketing and GTM Analytics to convert insights into Sales strategies • Design Sales behaviors to deliver growth across key initiatives • Ensure Sales strategies are operationalized effectively and executed consistently in the field • Monitor adoption and identify execution gaps, risks, and inconsistencies