Role Description The Product Marketing Manager for Surgery serves as the vital bridge between product development and commercial success, translating product capabilities into compelling market messaging and customer value propositions. This role collaborates closely with Product Management, Sales, Marketing Communications, and Clinical Strategy teams to develop and execute strategic marketing plans that drive ultrasound product adoption, market penetration, and revenue growth. The Product Marketing Manager owns the positioning, market forecasting, messaging, and go-to-market strategy for assigned Surgery products, ensuring they effectively address customer needs and differentiate from competitive offerings. Qualifications - Bachelor's degree from an accredited university or college (or a high school diploma / GED with at least 6 years of experience in Job Family Group(s)/Function(s)) for roles in the USA. - Willingness and ability to travel domestically and internationally up to 25% to support business operations, customer engagements, and product launch initiatives. - MBA or advanced degree preferred. - 6+ years of product marketing experience, preferably in medical devices or healthcare technology. - Demonstrated success launching and marketing complex technology products. - Experience with diagnostic imaging technology, medical device marketing regulations, and healthcare market dynamics. - Effective communicator and presenter with a proven ability to influence and align diverse stakeholders. - Strategic and collaborative professional who combines big-picture thinking with hands-on execution, using data-driven insights and creative problem-solving to drive results. Requirements - Develop distinctive product positioning that clearly articulates value to different customer segments. - Create compelling messaging frameworks that highlight clinical benefits, workflow improvements, and economic value. - Ensure consistent positioning across all customer touchpoints and marketing materials. - Adapt core messaging for regional markets while maintaining global brand consistency. - Design and manage New Product Introductions at global events (internally & externally) & support major regional events. - Design comprehensive go-to-market strategies for new product launches and major releases. - Coordinate cross-functional launch activities including training, events, and marketing campaigns. - Develop launch timelines and success metrics to measure effectiveness. - Partner with regional marketing teams to adapt strategies for local market conditions. - Partner with clinical and product teams to support product claims and evidence generation strategies. - Drive global commercialization strategies while partnering with regional teams to address local market needs and competitive dynamics. - Create impactful sales tools and training together with Product Management that enable effective product positioning and competitive differentiation. - Develop detailed competitive battlecards with effective response strategies. - Deliver product training to sales teams that emphasizes customer value and clinical applications. - Support high-value customer engagements and strategic sales opportunities. - Continuously monitor market trends, customer needs, and competitive landscape. - Gather and analyze voice-of-customer feedback to refine positioning and messaging. - Provide market insights to Product Management to inform product roadmap decisions. - Develop market opportunity assessment, forecast, and business projects to support product and marketing planning. - Create compelling content and campaigns for various channels including websites, collateral, presentations, and digital platforms. - Develop clinical case studies that demonstrate product value in real-world settings. - Collaborate with clinical teams on educational content that drives adoption of advanced applications. - Ensure technical accuracy while communicating benefits in customer-centric language. - Develop customer success stories highlighting clinical, operational, and financial outcomes. - Support clinical presentations and publications that validate product benefits. - Establish key performance indicators for marketing initiatives. - Analyze marketing campaign effectiveness and return on investment. - Provide regular reporting on marketing activities and their impact on sales performance. - Recommend strategic adjustments based on performance data and market feedback. Benefits - Competitive pay range: $116,000.00-$174,000.00 Annual. - Performance-based incentive compensation, which may include cash bonus(es) and/or long-term incentives (LTI). - Medical, dental, and vision coverage. - Paid time off. - 401(k) plan with employee and company contribution opportunities. - Life, disability, and accident insurance. - Tuition reimbursement.

• Define and translate growth strategy into clear, actionable Sales plays • Serve as a high-impact strategist connecting product value, market opportunity, and Sales execution • Partner closely with Product Marketing and GTM Analytics to convert insights into Sales strategies • Design Sales behaviors to deliver growth across key initiatives • Ensure Sales strategies are operationalized effectively and executed consistently in the field • Monitor adoption and identify execution gaps, risks, and inconsistencies

Role Description The Senior Manager, Digital Consumer Products leads the curation and ownership of self-service digital retail products across all business segments in North America. Acting at the intersection of product, project, and vendor management, this role combines strategic product ownership with execution through partners and cross-functional teams. This position partners closely with segment leaders to drive understanding, adoption, and scaling of digital offerings, positioning them as strategic differentiators. The role contributes to omnichannel development and helps shape a cohesive digital experience strategy that supports business segment growth, profitability, and enterprise-wide initiatives. What You'll Do: - Lead the North America B2C digital product portfolio, including identifying market opportunities and defining business requirements to support innovation and competitive differentiation. - Drive the evolution, prioritization, and adoption of key digital products, contributing to revenue growth, guest experience, and business development success. - Partner with marketing and sales teams to develop and manage digital portfolio content, tools, and assets that support go-to-market strategies and enable scalable adoption. - Lead the creation of compelling marketing and sales enablement materials to support proactive selling and internal alignment. - Manage cross-functional stakeholder relationships and ensure alignment across segments, regions, and governance bodies to advance digital initiatives. - Facilitate internal communication forums (e.g., Monthly Spark Forum) to promote best practices, prioritize digital solutions, and drive consistency across North America. Qualifications - Strong foundation in product management principles and project management, ideally within a large, matrixed organization. - Proven ability to develop business cases, perform analysis, and translate insights into actionable strategies. - Experience managing digital content platforms and developing marketing and communication materials. - Excellent communication, stakeholder management, and influencing skills across cross-functional teams and senior leadership. - Strong analytical capabilities and demonstrated success leading projects and multidisciplinary initiatives. Requirements - Minimum Education Requirement - Bachelor’s Degree or equivalent experience. - Minimum Functional Experience - 3 years.

• Leading the development and execution of go-to-market strategies for products and solutions. • Partnering cross-functionally with product, sales, customer success, and marketing teams to drive alignment and business impact. • Conducting market, buyer, and competitive research to inform strategy, positioning, and growth opportunities. • Defining clear, differentiated positioning, messaging, and storytelling that resonates with target audiences. • Planning and supporting product launches, including communications, enablement, and cross-functional coordination. • Creating and guiding content that supports the buyer journey, sales conversations, and market awareness. • Partnering with demand generation and account-based marketing teams to drive pipeline and campaign effectiveness. • Enabling sales and partner teams with tools, training, and content that strengthen customer engagement. • Using data, analytics, and AI-enabled tools to improve decision-making, scale programs, and increase marketing effectiveness. • Leading team performance, prioritize resources, and drive measurable outcomes across product marketing initiatives.