• Support content SEO, reporting and analytics, technical SEO execution, and ongoing website optimization efforts. • Conduct keyword research to support content creation, optimization, and product alignment initiatives. • Build SEO content briefs including target keywords, search intent, content structure recommendations, and internal linking opportunities. • Audit existing content for optimization opportunities, cannibalization, thin content, and keyword drift. • Optimize and score content using SEO optimization tools such as Clearscope. • Build and maintain recurring SEO dashboards and reporting in GA4, Google Search Console, Looker Studio, or Power BI. • Conduct technical SEO audits using tools such as Screaming Frog and Sitebulb. • Identify and troubleshoot crawl, indexation, canonical, redirect, and hreflang issues.

Role Description The Sr. Paid Search Specialist role is focused on defining strategy and driving success for top brands across the National, Enterprise, and Multi-Location team. In this role, you will act as an advisor and investigator, understanding the clients’ business goals, analyzing current campaigns, the results, the setup, and recommending modifications and appropriate capabilities and implementation skillsets needed to help achieve set benchmarks. This role will own the strategic recommendation elements to help campaigns reach client goals. This role will also take an active role in our pre-sales process and in making initial client recommendations prior to onboarding. The role we play is significant, and we strive to exceed our goals and client expectations while learning, growing, and having fun as a team along the way. About the job: The Senior Paid Search Strategist will focus efforts around four core functions: - Discovery - Implementation - Optimization - Results Leveraging our in-house reporting dashboards, you will identify and select campaigns to review based on shortfalls you see from established client expectations. In other circumstances, cases will come directly to you from our Sales and Brand Management team, soliciting your advice on recommendations to correct campaign performance. Some brands will be existing, while new, large brands will also be folded in as they are closed by our sales team. Our brands today are primarily focused on SEM, and you will work to ensure that this tactic is delivering stellar results across each brand and account within the brand, while helping to partner with colleagues to make strategic recommendations on how to diversify this approach through other advertising platforms. Recommended changes will then be implemented. Whether helping implement the changes directly or delegating tasks to associated client success managers attached to the brands, you will be accountable for ensuring implementation is completed correctly. From there, continuous optimization will occur with consistent reviews that you will conduct leveraging reporting tools to help tell the story to clients. Results will then be shared with internal and external clients. This is an individual contributor role with no direct reports and will own the strategic elements of the client relationship while the current/existing managers will own people management of teams and execution disciplines. Qualifications - 5+ years of experience in the digital space, in an agency environment, or in-house equivalent. - 5+ years of hands-on SEM optimization experience – building PPC campaigns from the ground up and managing them directly – with in-depth knowledge of Google Ad Platform. - Exceptional written and verbal communication skills with the ability to effectively communicate complex digital/search concepts. - Expert knowledge and understanding of SEM, with advanced knowledge of search impacts on social, email marketing, display, and an understanding of new media consumer behaviors and trends. - Knowledge of Google Data Studio and/or other reporting platforms, with ability to determine advertising “story” from metrics. - Ability to distill information within Microsoft Excel. Requirements - Applied experience in SEM at an expert level, with an advanced knowledge of shopping ads and paid search ads outside of search engine platforms, such as Yelp and Amazon. - Cross-section of skills spanning: - Advertising Strategy - Project Management - Technology - Attention to detail - Consumer Insights - Analytics - Implementation of Data-Driven Decisions Benefits - The annualized base salary for this role will be $70,000.00 - $85,000.00. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Role Description The SEM Campaign Manager is responsible for the strategy, creation, and optimization of our paid search accounts. This position will manage the full life cycle of the campaign, from conception and defining objectives to execution, budget pacing, conversion tracking, and reporting. As part of our Search team, you will create new campaigns, conduct bid management, and ongoing optimization in support of advertiser goals. Confidence, accountability, and an action-oriented attitude and habits are keys to success. While this is a remote role, candidates must reside in CO, FL, MA, MN, OH, PA, or TX. - Creating and managing a book of paid search campaigns (PPC, Display, Mobile, Microsoft, Google Ads) across a variety of industries and utilizing various internal web-based systems. - Analyzing campaign performance using a variety of programs including Google Analytics and Adtaxi’s proprietary tools. - Keyword research and expansion, ad copy creation, competitive benchmarking, bid management, and budget pacing of accounts. - Providing proactive and strategic campaign recommendations on a regular basis. - Implementing advanced campaign additions including Pmax, dynamic remarketing, YouTube advertising, shopping campaigns, advanced bidding strategies, and Conversion Tracking. - Working closely with other departments in the company and vendors to ensure a successful campaign and holistic experience for our clients. - QA campaigns before launching. - Assessing landing pages used in search engine marketing campaigns. - Creating campaign reports. - Monitoring new trends in Search and making recommendations to client-facing staff. Qualifications - Bachelor's Degree or equivalent experience. - 3-5 years managing campaigns on Google Ads and Microsoft Ads (Analytics certification preferred). - Excellent verbal and written communication skills and a strong attention to detail. - Extensive knowledge of Google Analytics or other third-party analytics and optimization tools. - Ability to multi-task and work within firm deadlines. - Ability to interact with all levels of the organization. - Prior experience with PPC and SEO management platforms. - Proficiency in Excel and strong quantitative skills. - Agency experience or experience working with multiple direct response advertiser accounts. - Basic HTML and CSS knowledge, and experience with tag managers is a plus. Benefits - The annual salary is $55,000 - $60,000 + potential annual bonus (OTE $70,000). - Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. - In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility). Company Description We are all about our people. Adtaxi is a client-centric digital agency that brings passion, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help customers solve complex marketing challenges with custom, performance-driven solutions. Our people truly do make the place. It's because of our amazing teams that we continue to push forward together. We have a rich history with a strong foundation that has enabled us to take risks, innovate, and grow. Our vision is to be the most trusted and innovative digital partner transforming the way businesses connect with customers.

Role Description The SEM Campaign Manager is responsible for the strategy, creation, and optimization of our paid search accounts. This position will manage the full life cycle of the campaign, from conception and defining objectives to execution, budget pacing, conversion tracking, and reporting. As part of our Search team, you will create new campaigns, conduct bid management, and ongoing optimization in support of advertiser goals. Confidence, accountability, and an action-oriented attitude are keys to success. While this is a remote role, candidates must reside in CO, FL, MA, MN, OH, PA, or TX. - Creating and managing a book of paid search campaigns (PPC, Display, Mobile, Microsoft, Google Ads) across a variety of industries and utilizing various internal web-based systems. - Analyzing campaign performance using a variety of programs including Google Analytics and Adtaxi’s proprietary tools. - Keyword research and expansion, ad copy creation, competitive benchmarking, bid management, and budget pacing of accounts. - Providing proactive and strategic campaign recommendations on a regular basis. - Implementing advanced campaign additions including Pmax, dynamic remarketing, YouTube advertising, shopping campaigns, advanced bidding strategies, and Conversion Tracking. - Working closely with other departments in the company and vendors to ensure a successful campaign and holistic experience for our clients. - QA campaigns before launching. - Assessing landing pages used in search engine marketing campaigns. - Creating campaign reports. - Monitoring new trends in Search and making recommendations to client-facing staff. Qualifications - Bachelor's Degree or equivalent experience. - 3-5 years managing campaigns on Google Ads and Microsoft Ads (Analytics certification preferred). - Excellent verbal and written communication skills and a strong attention to detail. - Extensive knowledge of Google Analytics or other third-party analytics and optimization tools. - Ability to multi-task and work within firm deadlines. - Ability to interact with all levels of the organization. - Prior experience with PPC and SEO management platforms. - Proficiency in Excel and strong quantitative skills. - Agency experience or experience working with multiple direct response advertiser accounts. - Basic HTML and CSS knowledge, and experience with tag managers is a plus. Benefits - The annual salary is $55,000 - $60,000 + potential annual bonus (OTE $70,000). - Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. - In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility). Company Description We are all about our people. Adtaxi is a client-centric digital agency that brings passion, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help customers solve complex marketing challenges with custom, performance-driven solutions. Our people truly do make the place. It's because of our amazing teams that we continue to push forward together. We have a rich history with a strong foundation that has enabled us to take risks, innovate, and grow. Our vision is to be the most trusted and innovative digital partner transforming the way businesses connect with customers. Learn more at www.adtaxi.com . “4x Built In Best Places to Work Winner - 2023-2026” How To Apply Please submit an online application along with your resume for this position here . Conditions of Employment A full pre-employment background check will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks.