Adtaxi

Role Description The SEM Campaign Manager is responsible for the strategy, creation, and optimization of our paid search accounts. This position will manage the full life cycle of the campaign, from conception and defining objectives to execution, budget pacing, conversion tracking, and reporting. As part of our Search team, you will create new campaigns, conduct bid management, and ongoing optimization in support of advertiser goals. Confidence, accountability, and an action-oriented attitude are keys to success. While this is a remote role, candidates must reside in CO, FL, MA, MN, OH, PA, or TX. - Creating and managing a book of paid search campaigns (PPC, Display, Mobile, Microsoft, Google Ads) across a variety of industries and utilizing various internal web-based systems. - Analyzing campaign performance using a variety of programs including Google Analytics and Adtaxi’s proprietary tools. - Keyword research and expansion, ad copy creation, competitive benchmarking, bid management, and budget pacing of accounts. - Providing proactive and strategic campaign recommendations on a regular basis. - Implementing advanced campaign additions including Pmax, dynamic remarketing, YouTube advertising, shopping campaigns, advanced bidding strategies, and Conversion Tracking. - Working closely with other departments in the company and vendors to ensure a successful campaign and holistic experience for our clients. - QA campaigns before launching. - Assessing landing pages used in search engine marketing campaigns. - Creating campaign reports. - Monitoring new trends in Search and making recommendations to client-facing staff. Qualifications - Bachelor's Degree or equivalent experience. - 3-5 years managing campaigns on Google Ads and Microsoft Ads (Analytics certification preferred). - Excellent verbal and written communication skills and a strong attention to detail. - Extensive knowledge of Google Analytics or other third-party analytics and optimization tools. - Ability to multi-task and work within firm deadlines. - Ability to interact with all levels of the organization. - Prior experience with PPC and SEO management platforms. - Proficiency in Excel and strong quantitative skills. - Agency experience or experience working with multiple direct response advertiser accounts. - Basic HTML and CSS knowledge, and experience with tag managers is a plus. Benefits - The annual salary is $55,000 - $60,000 + potential annual bonus (OTE $70,000). - Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. - In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility). Company Description We are all about our people. Adtaxi is a client-centric digital agency that brings passion, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help customers solve complex marketing challenges with custom, performance-driven solutions. Our people truly do make the place. It's because of our amazing teams that we continue to push forward together. We have a rich history with a strong foundation that has enabled us to take risks, innovate, and grow. Our vision is to be the most trusted and innovative digital partner transforming the way businesses connect with customers. Learn more at www.adtaxi.com . “4x Built In Best Places to Work Winner - 2023-2026” How To Apply Please submit an online application along with your resume for this position here . Conditions of Employment A full pre-employment background check will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks.

Role Description The Programmatic/RTB Campaign Manager will be responsible for the account creation and launch of programmatic buys using a variety of buying and analytics tools. This position requires developing deep proficiency in campaign monitoring, conversion development, and client success. The right person will work with the sales and client services teams across Adtaxi to build a strong operations and communication channel to accelerate our company’s strongest client relationships. Please note that while this is a remote role, candidates must reside in CO, FL, MA, MN, OH, PA, or TX. What you will do: - Build, launch, and manage campaigns in Demand-Side Platforms - Monitor pacing and delivery to ensure campaigns are on track to deliver the allocated budget - Perform account maintenance responsibilities and escalate campaign issues to team members and clients - Build campaign infrastructure to track and report on an audience’s response to marketing, employing an understanding of tag management solutions, website data, and events - Focus campaign optimization efforts on direct response, utilizing our suite of customized conversion tracking and analytics tools to increase advertiser ROI, setting and beating benchmark returns month over month - Work within a collaborative team of highly experienced programmatic media buyers, sharing ideas and best practices - Be a proactive self-starter who can prioritize efficiently and work independently Qualifications - 1–2 years of hands-on experience trafficking and managing campaigns through one or more demand-side platforms - Bachelor’s degree in Advertising, Marketing, Business, Statistics, or Economics preferred - Expertise in Microsoft Office (Excel and PowerPoint), Google Analytics, and Google Ads - Proven analytical and critical thinking skills while working with large data sets - Capacity to thrive in an entrepreneurial environment and start-up atmosphere - Experience with The Trade Desk or comparable DSPs - Agency experience Benefits - The salary range is $55,000 - $65,000 + quarterly bonus potential - Pay is based on several factors including but not limited to geographic location, education, work experience, time in role, certifications, etc. - In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility). - Please click the following link for more detailed information: www.mymedianewsgroup.com Company Description We are all about our people. Adtaxi is a client-centric digital agency that brings passion, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help customers solve complex marketing challenges with custom, performance-driven solutions. Our people truly do make the place. It's because of our amazing teams that we continue to push forward together. We have a rich history with a strong foundation that has enabled us to take risks, innovate, and grow. Our vision is to be the most trusted and innovative digital partner transforming the way businesses connect with customers. Learn more at www.adtaxi.com . “4x Built In Best Places to Work Winner - 2023-2026” EEO Statement We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. How To Apply Please submit an online application along with your resume for this position here . Closing Date Continuous recruitment until the position is filled. Conditions of Employment A full pre-employment background check will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves executing paid social media marketing campaigns for a variety of clients across multiple platforms. - Execute paid social media marketing campaigns for a variety of clients across Meta, Instagram, TikTok & Snapchat - Gather assets in Salesforce, auditing the assets and setting up social campaigns in-platform - Clearly understand and communicate the needs of an advertiser into a strategic plan created for their performance goals - Monitor pacing and delivery to ensure campaigns are on track to deliver the allocated budget - Understand advertiser goals, market position and expectations to tailor a digital strategy - Extend optimization and strategic efforts beyond click-through rate, utilizing customized conversion tracking and analytics tools to focus on advertiser ROI - Maintain a thorough understanding of tag management - Demonstrate a high degree of professionalism and show strong attention to detail - 'Get into the weeds' about paid campaign strategy and analytics Qualifications - Bachelor's Degree or equivalent work experience - 1+ years of paid social media ad buying experience, with a serious commitment to managing paid social campaigns on several platforms - Extensive experience with Meta Business Manager - Ability to work independently and in a team environment - Excellent verbal and written communication skills - Agency experience or a similar background working with multiple advertiser accounts - Exceptional time-management skills, including the ability to handle multiple ongoing tasks Requirements - The salary is $57,784 + an annual bonus opportunity of $4,000 - Pay is based on several factors including but not limited to geographic location, education, work experience, time in role, certifications, etc. - In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility) Benefits - Medical, dental, life and disability insurance - 401k - Paid time off and select paid holidays Company Description We are all about our people. Adtaxi is a client-centric digital agency that brings passion, precision, and sophistication to digital marketing. - Leveraging the belief that people matter as much as technology, we help customers solve complex marketing challenges with custom, performance-driven solutions. - Our vision is to be the most trusted and innovative digital partner transforming the way businesses connect with customers. EEO Statement We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. How To Apply Please submit an online application along with your resume for this position here . Closing Date Continuous recruitment until the position is filled. Conditions of Employment A full pre-employment background check will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks.