Hallmark logo
Hallmark

Hallmark has a rich history that began over 100 years ago, in 1910, with a teenage entrepreneur in Norfolk, Nebraska. Today, Hallmark is a privately held global

Digital Content Strategist

Location

Missouri

Posted

6 days ago

Salary

$76K - $115K / year

Seniority

Senior

No structured requirement data.

Job Description

Digital Content Strategist

Hallmark

Title: Digital Content Strategist Location: Kansas City United States Job Category: Marketing Requisition Number: DIGIT008591 Full-Time Hybrid Job Description: WHO WE ARE AND WHAT WE DO Hallmark Digital is responsible for driving the company's direct-to-consumer ecommerce strategy, experience, and growth, delivering an end-to-end digital ecosystem that connects content, product, and customer engagement across Hallmark.com and related platforms. The organization operates as a cross-functional ecommerce engine, integrating merchandising, content strategy, digital experience, analytics, and operations to create compelling, conversion-driven shopping experiences and achieve aggressive growth targets. WHAT YOU'LL DO & HOW IT SHAPES OUR SUCCESS As part of Hallmark's Digital team, the Digital Content Strategist takes the lead on managing and activating our enterprise eCommerce content calendar based on cross-functional inputs and actionable insights. The Digital Content Strategist is responsible for turning higher-level eCommerce and Brand strategies, trends and objectives into executable content on Hallmark.com and the Hallmark Cards Now app. This includes serving as a lead content advisor and stakeholder of our in-house Creative team; and enabling scalable, user-centered experiences based on a close partnership with Merchandising, Marketing, and Digital Experience & Product teams. The ideal candidate is a self-starter who is energized by creative problem solving, analyzing consumer engagement, and is passionate about the ever-changing eCommerce landscape. Essential responsibilities: - Maintain the annual content calendar for marketing and promotions on Hallmark.com and the Hallmark Cards Now app - refresh and prioritize based on consumer insights and learn plans across the business, brand and loyalty programs - Develop and kick off briefs to our digital creative team - guide strategic vision and direction based on high-level goals for key storefront pages and new landing pages - Partner with the site content execution team to ensure execution details and internal linking aligns with defined strategies and learn plans - Lead the content planning of global storefront components inclusive of navigation and promotional ribbons - Serve as a lead stakeholder in the creative and digital enhancement review process, and facilitate cross-functional partner and brand alignment - Collaborate with other marketing leaders across email, social, advertising and SEO to identify new and emerging cross-channel opportunities to drive conversion - Analyze content performance, real-time consumer trends and competitor benchmarking in order to inform user journey optimizations and test & learn strategies - Cross-share and present content insights to inform real-time and future enhancements to storefront content, toolkit and marketing journey strategies BASIC QUALIFICATIONS The following are required to be considered for this role: - Bachelor's degree or 4 years' professional experience - At least 5 years of experience working in eCommerce, digital marketing or merchandising - Experience managing a content calendar - Experience creating and presenting briefs for digital or web content creation PREFERRED QUALIFICATIONS Your resume will stand out if you have the following: - Omnichannel content strategy and execution experience - Broad digital experience including A/B testing, personalization, SEO, GEO and other emerging AI capabilities - Familiarity with data analytics platforms such as Adobe Analytics or ContentSquare - Strong, clear communication skills and comfort with presenting ADDITIONAL DETAILS - This position offers a hybrid work arrangement, giving you the best of both worlds: collaborating in person on Wednesdays at Headquarters in Kansas City, MO and enjoying the flexibility of working remotely. - The salary range for this role is $76,000- $115,000. Final compensation varies based on several factors. - Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance. - In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.

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