• Coordinate SEO initiatives with external agencies and partners • Manage relationships with App Store Optimization (ASO) vendors and consultants • Partner with User Acquisition leadership to support paid marketing campaigns • Coordinate social media content calendars, campaigns, and contractor deliverables • Manage project timelines across multiple marketing channels • Track deliverables and ensure vendors meet deadlines and expectations • Support campaign launches and cross-functional marketing initiatives • Analyze campaign performance and provide operational reporting when needed • Identify process improvements to help the marketing team scale efficiently

Role Description As a Marketing Support Associate, you will play a key role in supporting the digital presence and marketing efforts of our properties. This role is responsible for assisting with website updates, marketing support requests, and maintaining brand consistency across digital platforms. The Marketing Support Associate will work closely with internal teams to ensure property websites and marketing assets remain accurate, up-to-date, and aligned with Asset Living standards. The ideal candidate is detail-oriented, organized, and comfortable managing multiple projects and requests in a fast-paced environment. This position is ideal for someone with experience in digital marketing, website management, and project coordination. Essential Duties & Responsibilities - Website Management & Support - Assist with website launches, updates, and ongoing website maintenance. - Support website content updates, image management, promotional campaigns, and digital curb appeal enhancements. - Conduct website reviews to ensure accuracy, functionality, and brand consistency. - Review website content, imagery, links, and promotional messaging to identify and resolve issues. - Troubleshoot website-related issues and coordinate resolutions with internal teams and vendors. - Assist with website-related projects and initiatives to support property marketing goals. - Ensure website content remains accurate, current, and aligned with company branding standards. - Ticket Management & Project Coordination - Monitor and manage incoming marketing support tickets. - Complete assigned requests within established service level expectations. - Coordinate with internal departments and property teams to gather information and resolve requests. - Track project progress and maintain documentation to ensure visibility and accountability. - Prioritize tasks effectively while managing multiple requests and deadlines. - Content & Brand Consistency - Support updates to digital content to align with branding standards and marketing objectives. - Assist with maintaining consistent messaging, imagery, and property information across websites and digital marketing channels. - Collaborate with marketing team members on special projects, promotional initiatives, and departmental priorities. - Provide administrative and project support for marketing initiatives as needed. Qualifications - Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. - 1+ years of experience in digital marketing, marketing coordination, or a related field. - Strong organizational and project management skills with attention to detail. - Excellent communication and problem-solving abilities. - Familiarity with website content management systems, digital marketing platforms, and project management tools preferred. - Ability to manage multiple projects and priorities in a deadline-driven environment. Requirements - Operate in a remote work environment and requiring strong self-management, organization, and communication skills. - The Marketing Support Associate must be adaptable to shifting priorities and work effectively with cross-functional teams to support website management, ticket resolution, and marketing initiatives. - Limited travel may be required for team meetings or company events, typically occurring twice per year. Benefits - This job description should not be considered all-inclusive. It is merely a guide of expected duties. - The employee understands that the job description is neither complete nor permanent and may be modified at any time. - At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice. - This is a safety-sensitive position and may be subject to additional compliance requirements.

• Lead North American go-to-market strategy across all brands and categories • Develop integrated launch plans for new products and key brand initiatives • Translate global brand vision into impactful North American marketing campaigns and execution • Drive consumer demand, retail excitement, and sell-through performance • Partner closely with Brand Marketing to ensure alignment between product strategy and North American market needs • Collaborate cross-functionally with Sales, Insights, and Commercial teams to maximize market impact • Own all North American advertising strategy and execution • Oversee linear TV, digital advertising, social advertising, retail media, influencer marketing, and performance marketing • Manage media agencies, creative partners, and marketing budgets • Track campaign performance, ROI, and optimization opportunities • Lead all North American PR strategy and execution • Manage product launches, media outreach, and corporate communications • Build relationships with media, influencers, licensors, and industry partners • Support executive visibility and thought leadership opportunities • Oversee crisis communication planning when needed • Lead all social media strategy and execution across brands • Oversee content planning, publishing, engagement, and community management • Build influencer and creator partnerships • Ensure brands remain culturally relevant and socially engaging • Monitor trends, emerging platforms, and consumer behaviors • Lead all North American trade shows, customer events, and showroom experiences • Participate in key customer presentations and line reviews • Present marketing strategies, launch plans, and consumer insights to internal and external stakeholders • Oversee planning and execution for Toy Fair, customer previews, and industry activations • Partner with Sales and Brand Marketing teams to create impactful customer presentations and experiences • Build, mentor, and lead a high-performing North American marketing organization • Foster a fast-paced, entrepreneurial, and collaborative culture • Manage agency relationships and departmental budgets • Establish clear goals, priorities, and performance expectations • Drive operational excellence across the marketing organization

Role Description We're hiring a Marketing Associate to be the execution engine behind Foundation's own marketing and the visibility of our founder and CEO, Ross Simmonds. You'll split your time evenly across two functions: - Extending Ross's reach through speaking, awards, podcasts, and social. - Supporting the marketing team with content distribution, campaign launch operations, and paid media coordination. This is a builder seat for a marketer who likes to ship. You'll work directly with the Senior GTM Manager, with stakeholder time across Ross, the Creative Director, and the paid media lead. The role rewards people who own trackers, hit deadlines, and treat distribution as seriously as creation. What You'll Own - Ross Media (50%) - Extend Ross's reach across the channels where B2B decision-makers spend their time. - Speaking pipeline: research relevant conferences, executive roundtables, marketing associations, and industry events. Run outreach to organizers, pitch Ross as a speaker, coordinate logistics, and confirm bookings. - Awards: identify relevant marketing, agency, and entrepreneurship awards. Draft and submit applications, coordinate case study materials with the team, and maintain a master database of deadlines, eligibility, and submission history. - Podcasts and media: outreach to relevant shows, coordinate bookings, prep Ross with talking points, and follow up post-appearance for repurposing. - Social posting and engagement: schedule and post Ross's content across LinkedIn and X based on his drafts or pre-approved assets. Track engagement, repurpose high performers into threads, carousels, or email content. - Speaker prep: maintain bios, headshots, topic descriptions, and talk summaries. Build a library of pre-approved assets that scale across appearances. - Pipeline tracker: maintain a live speaker, awards, and podcast pipeline in ClickUp with topics, deadlines, contacts, and status. - Marketing Execution Support (50%) - Support the Senior GTM Manager in running Foundation's own marketing motion. - Content distribution: repurpose, syndicate, and seed content across Foundation's owned channels and relevant communities. Schedule and ship across LinkedIn, newsletter, YouTube, Reddit, and partner surfaces. - Campaign launch operations: own UTM hygiene, asset library, launch checklists, and post-mortem documentation. Make sure nothing ships broken. - Paid media asset operations: coordinate brief intake, version control, and asset handoff with the paid media specialist on creative variants. - ClickUp hygiene: keep the marketing team's ClickUp running clean. Author pages, editorial calendar, campaign trackers, and sprint workflows. How You'll Work The Senior GTM Manager owns your week. Ross and the Creative Director are stakeholders. When priorities collide (and they will), the GTM Manager arbitrates. Across the year, the role runs roughly 50/50 with seasonal flex. Awards season clusters in Q1 and Q3. Conference season clusters in Q2 and Q4. Some quarters Ross Media takes more of your time, others marketing execution does. You'll need to read the calendar and shift accordingly. What You've Done Before - 2-5 years in B2B marketing operations, agency marketing coordination, or in-house demand generation support. - Owned a tracker and chased people down for inputs. You've been the person who makes sure the launch actually launches. - Shipped distribution work, not just content creation. You understand that something written and forgotten is a miss. - Comfortable with cold outreach to organizers, podcast hosts, and award programs. Writes a clean pitch email without coaching. - Comfortable writing clean outreach copy: speaker pitches, podcast outreach, award submissions. You can match tone to audience without coaching. - Comfortable with ClickUp, Notion, Google Workspace, and social scheduling tools (Buffer, Later, or equivalent). Bonus if you've worked inside an AirOps or similar AI workflow system. What Will Make You Successful Here - You sweat the details. UTMs, asset versions, tracker fields, submission deadlines. The work is in operational hygiene. - You're proactive without being asked. You see the gap, you fill the gap, you flag what you couldn't fill. - You read the room on AI. We use it to do better work, not to take shortcuts. Slop is a fireable offense. - You ship because Foundation moves fast. Quarterly plans matter; weekly output matters more. - You have a point of view and defend it with evidence. You'll get pushback from a team that thinks hard about this stuff and you welcome it. Success Metrics - Ross Media - 3-5 confirmed speaking engagements per quarter that align with Foundation's positioning and target audiences. - 20+ qualified opportunities in the speaking, awards, and podcast pipeline at any given time. - Master awards database kept current with deadlines, eligibility, and submission history. - Award submissions completed on time, with case study materials gathered and applications reviewed before deadline. - Marketing Execution - Content distribution velocity: target volumes set by the Senior GTM Manager and tracked monthly. - Campaign launch quality: zero missed UTMs, broken assets, or missing tracker entries at launch. - ClickUp hygiene: marketing team workflows run clean, with no orphaned tasks or stale deadlines. - Cross-cutting - 90%+ satisfaction rating from the Senior GTM Manager, Ross, and the broader marketing team based on quarterly internal feedback. - At least one process improvement or new opportunity identified and shipped per quarter. Compensation and Logistics - Salary range: C$26K - C$36K - Remote-friendly. - Reports to the Senior GTM Manager. How to apply: - Fill in Culture Index survey: Culture Index Survey - Apply through the application form.