• Planear y ejecutar eventos online y offline, desde la logística hasta el seguimiento post-evento. • Gestionar las redes sociales: publicaciones, comunidad y presencia de marca en la región. • Diseñar y enviar campañas de email marketing: newsletters, invitaciones y flujos de nurturing. • Crear y adaptar contenidos para distintos canales y audiencias de LATAM. • Coordinar iniciativas con partners: webinars, eventos conjuntos y campañas de co-marketing. • Medir resultados (leads, demos, conversiones) y reportar con claridad al equipo. • Colaborar con los equipos de Ventas, Partnerships y Marketing global en el día a día.

• Own end-to-end marketing for the Mobile CT business unit globally, developing and executing strategic marketing plans that drive revenue growth, market share, and brand awareness across all target markets and regions. • Understand and continually research the global market landscape, competition, customer needs, and opportunities across USA, European, and international markets; assess new geographies and segments for growth potential. • Lead creation of standard marketing assets for new product introductions (NPIs), including launch kits, product collateral, sales tools, clinical evidence summaries, and promotional materials; drive go-to-market planning including positioning, pricing strategy, naming, and launch sequencing across regions. • Define and continually refine product positioning and messaging based on market dynamics, competitive intelligence, and customer insights, ensuring consistent and accurate messaging across all markets and channels. • Develop and manage a robust content strategy and content calendar, producing deliverables across formats (white papers, case studies, videos, infographics, webinars, social media, email) aligned to buyer journey stages and target personas. • Monitor and analyze the competitive landscape globally, identifying strengths and weaknesses to inform marketing strategy and develop competitive battlecards and positioning responses. • Drive localization of marketing content and campaigns for regional markets in the USA, Europe, and other geographies, adapting messaging, materials, and tactics to local market needs, regulations, and cultural context. • Build and maintain channel partner marketing packets, including co-branded materials, partner sales tools, enablement guides, and joint marketing campaign frameworks to support indirect sales channels. • Develop comprehensive sales enablement tools including objection-handling guides, ROI calculators, presentation decks, and training content for direct and indirect sales teams globally; support digital campaigns, social media strategy, and internal and external promotional initiatives. • Manage website content strategy and execution for the CT portfolio, including product pages, landing pages, SEO optimization, and digital campaign landing pages in partnership with the web team. • Source, brief, and manage external agencies and creative vendors; identify key global tradeshows and events, lead the strategy and vision for each event, and coordinate with the Tradeshow team on planning and execution. • Collaborate across imaging modalities to contribute to and execute shared 'ology' marketing initiatives, leveraging cross-portfolio synergies to strengthen brand positioning and expand market reach. • Plan, develop, and execute integrated marketing campaigns across digital and traditional channels to generate demand, support pipeline, and increase market penetration globally. • Manage and track the global marketing budget, ensuring efficient and accountable allocation of spend across programs, channels, and regions. • Work collaboratively across all business functions including Product Management, Regulatory, Corporate Accounts, Sales, and Executive Leadership.

• Operate as a senior individual contributor with high autonomy, owning the lifecycle program end-to-end and partnering closely with the Lifecycle Marketing Technical Lead to translate strategic requirements into executed campaigns. • Own the end-to-end lifecycle strategy across email, push notifications, and in-app messaging to drive user onboarding, habit formation, subscription conversion, and win-backs. • Leverage data and analytics to inform audience segmentation, personalization tactics, and dynamic content approaches that enhance engagement and minimize churn. • Drive a rigorous A/B testing and experimentation roadmap across copy, creative, layout, timing, and frequency to constantly optimize channel performance. • Partner with Data Science and Product to leverage behavioral data, build sophisticated user cohorts, and implement automated, event-driven trigger campaigns. • Maintain a strong quality control framework for email deliverability, IP reputation, and push notification opt-in rates, ensuring compliant and high-performing operations. • Regularly analyze and report on lifecycle KPIs (Open Rates, CTR, DAU/MAU impact, Retention Curves, LTV) to senior leadership, turning data into actionable growth strategies. • Work closely with Content, Creative, Product, and Marketing Ops to ensure brand alignment, seamless technical execution, and compelling user experiences. • Own and evolve the lifecycle orchestration framework, including master routing logic across triggered, transactional, and scheduled campaign types; build, audit, and restructure complex multi-branch workflows in Iterable independently. • Lead the end-to-end campaign production workflow from brief to deployment, including creating detailed copy and visual briefs for editorial and creative partners, managing channel-specific asset requirements, and ensuring accurate field mapping to the marketing automation platform. • Maintain a documented experimentation repository and own the full test lifecycle—from hypothesis and holdout setup through result analysis and production rollout—including post-test transition planning with the Lifecycle Technical Lead. • Partner with Finance on lifecycle revenue forecasting, including building and maintaining forecast models by campaign category, managing reforecast cycles, and clearly communicating attribution methodology and its limitations to finance and leadership stakeholders. • Build and maintain operational documentation, campaign QA standards, launch checklists, naming conventions, and workflow governance—ensuring the lifecycle function continues to run predictably.

Role Description The Growth & Digital Product Systems Manager is responsible for driving lead generation, client conversion, and digital product development across two brands—Redefini Therapies and Own Your Spectrum. This role combines strategic thinking with hands-on execution, focusing on building scalable marketing systems, high-converting funnels, and structured digital courses. The successful candidate will take ownership of growth initiatives, ensuring measurable improvements in lead generation, conversion rates, and product delivery. Duties & Responsibilities - Lead Generation & Practice Growth (Brand 1): - Develop and execute lead generation strategies - Build and optimise high-converting landing pages - Manage and grow social media platforms - Create, schedule, and manage high-quality content - Respond to and convert inbound enquiries - Implement systems to increase booking rates - Funnel Development & Sales Systems: - Design and implement end-to-end marketing funnels - Develop lead magnets and automated email sequences - Optimise conversion rates across all funnel stages - Course Creation & Product Development (Brand 2): - Convert scripts and content into structured digital courses - Develop slides, integrate voice content, and produce modules - Create worksheets and downloadable resources - Upload and structure courses within LMS platforms - Course Sales & Launch Strategy: - Build course landing pages - Develop and execute marketing campaigns for launches - Support international scalability and audience positioning - Assist with platform setup (e.g., Shopify, LMS integrations) - Systems, Tracking & Reporting: - Implement CRM and tracking systems - Monitor key metrics (leads, conversions, sales) - Provide weekly performance reports - Continuously optimise campaigns, funnels, and systems Qualifications - Proven experience in digital marketing, funnel creation, and lead generation - Strong experience with landing page optimisation and conversion-focused copywriting - Experience in content strategy, social media management, and campaign execution - Experience in digital product or course creation (highly advantageous) - Familiarity with tools such as Descript, Gamma, LMS platforms, Shopify, or similar - Strong analytical ability with experience tracking and improving performance metrics - Ability to work independently and solve problems proactively - Experience within service-based or healthcare-related industries is advantageous Mandatory Evidence Required - Portfolio of landing pages and funnels developed - Examples of marketing campaigns executed - Evidence of digital products or courses created (if available) - Demonstrated results (e.g., lead generation, conversion improvements) Personal Attributes - Highly self-driven and able to work with minimal supervision - Strategic thinker with strong execution capability - Creative, innovative, and entrepreneurial mindset - Strong problem-solving ability - Detail-oriented and results-driven - Professional communicator with sensitivity to ethical standards (healthcare context) - Adaptable and comfortable in a fast-evolving environment Package & Remuneration - R26 500 per month (non-negotiable) Interested?