Calm

• Operate as a senior individual contributor with high autonomy, owning the lifecycle program end-to-end and partnering closely with the Lifecycle Marketing Technical Lead to translate strategic requirements into executed campaigns. • Own the end-to-end lifecycle strategy across email, push notifications, and in-app messaging to drive user onboarding, habit formation, subscription conversion, and win-backs. • Leverage data and analytics to inform audience segmentation, personalization tactics, and dynamic content approaches that enhance engagement and minimize churn. • Drive a rigorous A/B testing and experimentation roadmap across copy, creative, layout, timing, and frequency to constantly optimize channel performance. • Partner with Data Science and Product to leverage behavioral data, build sophisticated user cohorts, and implement automated, event-driven trigger campaigns. • Maintain a strong quality control framework for email deliverability, IP reputation, and push notification opt-in rates, ensuring compliant and high-performing operations. • Regularly analyze and report on lifecycle KPIs (Open Rates, CTR, DAU/MAU impact, Retention Curves, LTV) to senior leadership, turning data into actionable growth strategies. • Work closely with Content, Creative, Product, and Marketing Ops to ensure brand alignment, seamless technical execution, and compelling user experiences. • Own and evolve the lifecycle orchestration framework, including master routing logic across triggered, transactional, and scheduled campaign types; build, audit, and restructure complex multi-branch workflows in Iterable independently. • Lead the end-to-end campaign production workflow from brief to deployment, including creating detailed copy and visual briefs for editorial and creative partners, managing channel-specific asset requirements, and ensuring accurate field mapping to the marketing automation platform. • Maintain a documented experimentation repository and own the full test lifecycle—from hypothesis and holdout setup through result analysis and production rollout—including post-test transition planning with the Lifecycle Technical Lead. • Partner with Finance on lifecycle revenue forecasting, including building and maintaining forecast models by campaign category, managing reforecast cycles, and clearly communicating attribution methodology and its limitations to finance and leadership stakeholders. • Build and maintain operational documentation, campaign QA standards, launch checklists, naming conventions, and workflow governance—ensuring the lifecycle function continues to run predictably.

• Design and develop scalable data models that power our data products • Collaborate with key stakeholders across product, engineering, operations, and data science teams • Contribute to and improve our dbt implementation and data models • Collaborate with partners across technical and non-technical teams • Support key decision makers about the state of the business • Participate in development, testing, documentation, and evangelism of core data models • Utilize analytical tools like Databricks, BigQuery, Airflow, Mode, and Tableau

• Create and execute a robust sales strategy • Establish and nurture trusted relationships with key stakeholders • Utilize a consultative sales approach to identify client needs • Conduct thorough market analysis to identify trends • Build and manage a pipeline of opportunities • Work closely with marketing, product, customer success teams • Deliver reliable projections for sales targets • Represent Calm at industry events

• Create and execute a robust sales strategy to penetrate the employer benefits market, focusing on large organizations and employer groups within your territory • Establish and nurture trusted relationships with key stakeholders, including HR leaders, benefits managers, and executive decision-makers at target organizations • Utilize a consultative sales approach to identify client needs, articulate the value proposition of Calm, and tailor solutions to meet specific organizational requirements • Conduct thorough market analysis to identify trends, competitive landscape, and potential business opportunities within the digital well-being space • Build and manage a pipeline of opportunities, ensuring timely follow-up and progression through all stages of the sales process • Work closely with marketing, product, customer success, consultant relations, and revenue operations teams to align sales strategies with product offerings and client expectations • Strong full-funnel skillset, with stage-based acumen to deliver reliable projections for sales targets • Represent Calm at industry events, conferences, and networking opportunities to enhance brand visibility and establish thought leadership in the wellness sector • Up to 25% travel required