Peloton Cycle logo
Peloton Cycle

Founded in 2012, Peloton Cycle delivers boutique-style studio classes to the home fitness market with a touch-screen-equipped stationary bike and proprietary mo

Associate Creative Director

Location

New York

Posted

6 days ago

Salary

$168.8K - $207.3K / year

Seniority

Mid Level

No structured requirement data.

Job Description

Associate Creative Director

Peloton Cycle

Title: Associate Creative Director Location: New York, New York Full-time Job Description: ABOUT THE ROLE We are looking for a strategic, globally minded Associate Creative Director to lead and scale Peloton’s creative footprint across the US and our key international markets, including the UK, Germany, and Australia. You will be the architect of campaigns that bridge the gap between global brand vision and local cultural relevance. In this role, you’ll champion high-impact creative expression, ensuring our voice remains cohesive worldwide while hitting home with every member, regardless of their geography. You will partner closely with regional marketing leads, creative strategists, our creative voice/tone team, and cross-functional partners to deliver meaningful creative campaigns that build brand love, increase engagement, and support key business objectives across multiple markets. You’ll be responsible for translating global brand strategies into market-specific creative ideas, adapting concepts for cultural nuance and relevance, and overseeing all creative output from concept to execution. This is an exciting opportunity for a creative leader who combines conceptual thinking with cultural empathy—someone who can craft authentic stories that connect with the diverse lives of our members around the world. This role reports directly to the Creative Director. YOUR DAILY IMPACT AT PELOTON - Shape the development of creative campaigns across UK, Germany, and Australia, ensuring all work meets the highest creative standards and aligns with Peloton’s global brand vision - Collaborate with global brand teams to adapt central campaigns for local markets, balancing brand consistency with cultural relevance and resonance - Partner with international marketing, communications, and media teams to understand market dynamics, audience insights, and campaign objectives, shaping creative work that influences local impact - Lead concepting, storytelling, and execution for integrated campaigns across paid, owned, and earned channels — including social, digital, OOH, and experiential - Guide and mentor designers, copywriters, art directors, and other creative partners across markets. Provide thoughtful feedback, foster creative excellence, and build a sense of shared purpose and vision across teams - Stay informed on local trends, cultural movements, and platform shifts in each region to ensure creative work remains relevant, fresh, and authentic - Work closely with strategy, production, and media teams to ensure the creative output delivers against business goals, while remaining innovative and on brand - A proactive approach to managing multiple projects, with the organizational skills to bring order to complex, fast-moving workflows YOU BRING TO PELOTON - Extensive experience guiding creative teams and high-stakes projects within fast-paced, high-growth environments - Demonstrated success leading creative campaigns for international or multi-market brands - Deep understanding of brand building, storytelling, and cultural localization - Experience managing cross-functional teams and collaborating across time zones and cultures - Strong portfolio showcasing conceptual thinking, campaign development, and execution across digital, social, and traditional channels - Familiarity with tools such as Adobe Creative Suite, Figma, and other creative platforms - Excellent communication and presentation skills, with the ability to articulate and influence ideas - Highly organized, proactive, and adaptable — able to manage complexity with clarity - A strong alignment with Peloton’s mission to make fitness accessible and the ability to inspire global audiences through the intersection of movement and creativity #LI-SV1 #LI-Hybrid The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits. As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including: - Medical, dental and vision insurance - Generous paid time off policy - Short-term and long-term disability - Access to mental health services - 401k, tuition reimbursement and student loan paydown plans - Employee Stock Purchase Plan - Fertility and adoption support and up to 18 weeks of paid parental leave - Child care and family care discounts - Free access to Peloton Digital App and apparel and product discounts - Commuter benefits and Citi Bike Discount - Pet insurance and so much more! Base Salary Range $168,750—$207,300 USD ABOUT PELOTON: Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com. Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email. At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members. However, in our hiring process, our priority remains in getting to know you and your unique qualifications. To ensure a fair and equitable process, we do not permit the use of AI tools during any stage of the application and interview process. In considering you as an applicant, we want to understand your skills, experiences, and motivations without mediation through an AI system. We also want to directly assess your communication skills without the use of an AI tool. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions. Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address. If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email before taking any further action in relation to the correspondence. Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes. U.S. & Canada Recruitment Privacy Notice EEA And UK Recruitment Privacy Notice

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