Digital health tools, ordered and delivered from the EHR workflow. Digital health at scale.
Marketing Manager
Location
United States
Posted
28 days ago
Salary
$115K - $125K / year
Seniority
Lead
No structured requirement data.
Job Description
Marketing Manager
Xealth
Role Description As Marketing Manager at Xealth, you will be the in-house lead for demand-side marketing execution. You own the demand engine — directing the agency’s campaign work, running our industry events, activating sales enablement in the field, executing partner and co-marketing programs, and keeping marketing operations and pipeline reporting running cleanly. Responsibilities - Agency Partnership & Campaign Orchestration: - Serve as day-to-day owner of Xealth’s relationship with the agency for the demand-generation scope. - Translate Xealth priorities into clear campaign briefs and review outputs. - Line up product, sales, and customer success experts to feed demand-side work. - Track agency hours, deliverables, and out-of-pocket expenses against the retainer. - In-House Demand Generation & Funnel: - Write and run in-house nurture streams that complement the campaign-driven nurtures. - Own post-event outreach — conference follow-ups, customer dinner thank-yous, etc. - Write ad copy and newsletter content for Xealth’s in-house channels. - Plan and execute select tactical paid social campaigns. - Website & External Brand Consistency: - Own day-to-day content and updates for Xealth’s website. - Maintain template libraries for internal teams. - Industry Events, Webinars & Media Buys: - Plan and execute Xealth’s physical event presence end-to-end. - Organize and project-manage webinars. - Manage publisher and sponsorship relationships. - Run executive briefings, customer dinners, partner roundtables, and field events. - Sales Enablement Activation & Adoption: - Drive in-field adoption of sales tools. - Build the day-to-day operational artifacts with the agency. - Assist in the creation of assets to promote adoption of new or existing product features. - Partner with sales leadership on marketing-to-sales handoff. - Vendor Community Promotion: - Maintain Xealth’s marketing vendor directory. - Coordinate with additional resources in the partner team to promote vendor-targeted initiatives. - Marketing Operations, Vendors & Pipeline Reporting: - Own day-to-day operation of the marketing technology stack. - Translate monthly performance dashboards for Xealth leadership and sales. - Ensure clean attribution and source data flow from campaigns into Xealth’s CRM. Qualifications - Proven experience in demand-side marketing execution. - Strong understanding of campaign management and agency collaboration. - Excellent written and verbal communication skills. - Ability to manage multiple projects simultaneously. Requirements - Experience with CRM and marketing automation tools. - Knowledge of digital marketing strategies and best practices. - Ability to analyze data and derive actionable insights. Benefits - Base salary range: $115,000 - $125,000 depending on geographic market. - Paid parental leave. - Comprehensive medical, dental, and vision policies. - Xealth provides your laptop and offers a home office stipend. - Generous learning & development opportunities. - 401k Match: dollar-for-dollar match up to 3%. - Flexible time off & 10 standardized holidays. - $500 yearly fitness stipend.
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