• Cultivate and maintain professional working relationships on your campus. • Drive product trial and create brand awareness through sampling activations and event support. • Build awareness of CELSIUS using word-of-mouth and creative marketing tactics. • Identify trends and use them to engage students with CELSIUS on and around campus. • Manage and organize inventory of CELSIUS products and assets. • Compile and submit comprehensive reports on all campus activities. • Transport products and assets on and around campus. • Support sales/events teams if/when needed. • Create unique and engaging content for social media.

• Cultivate and maintain professional working relationships on your campus. • Drive product trail and create brand awareness through sampling activations and event support. • Build awareness of CELSIUS using word-of-mouth and creative marketing tactics. • Identify trends and use them to engage students with CELSIUS on and around campus. • Manage and organize inventory of CELSIUS products and assets. • Compile and submit comprehensive reports on all campus activities. • Transport products and assets on and around campus. • Support sales/events teams if/when needed. • Create unique and engaging content for social media.

• Own and manage the social media content calendar for Element451 and Enrollify across LinkedIn, Instagram, and other relevant platforms • Create and schedule content aligned to brand voice, campaigns, and editorial priorities • Coordinate cross-functionally with internal teams to surface content opportunities and fulfill ad-hoc social requests • Conduct proactive social media monitoring — engage with relevant conversations, reshare community content, and flag trends • Partner with designers to develop social creative assets, managing briefs and feedback cycles • Manage the Pulse Check series end-to-end: source and vet guest hosts, coordinate scheduling, and maintain the episode calendar • Support guest sourcing for two flagship shows — In Your Element and Higher Intelligence • Serve as the primary point of contact for creators and guests: handle outreach, logistics, scheduling, and prep communication • Keep Enrollify show pages and episode listings on the website up to date • Build and send the weekly curated content newsletter

• Responsible for all related aspects of strategic marketing; planning, strategizing, directing and executing for assigned specific areas and initiatives • Supports and collaborates with the entire Marketing and Communications team in the development and implementation of innovative and strategic brand and marketing plans • Plans, develops and implements innovative strategies and solutions, budgets and programs designed to support Geisinger Health Plan's audiences, strategy, operational and miscellaneous goals • Gathers and interprets primary data accumulated through campaigns, surveys and other intelligence collection • Analyzes and prepares reports for use in the internal communications planning process • Ensure campaigns, plans and messaging are designed to increase awareness and understanding among audiences on a variety of organizational priorities and initiatives • Maintains quality and brand standards • Engages and educates department colleagues so that all activities make the best use of colleagues’ talents, tools and expertise • Identifies and effectively communicates strategic opportunities or threats in a timely and credible manner • Tracks and reports return on investment • Generates innovative solutions and ideas that support Geisinger’s mission • Leads specific, department-wide initiatives that contribute to the success of Marketing and Communications but may not be directly related to his/her day-to-day areas of responsibility • Supports the management of external vendors: advertising/PR agencies, consultants, media planning and placement agencies, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etc. • Works collaboratively, and communicates effectively with direct reports, colleagues and supervisors • Fosters a spirit of teamwork and shared success