• Own and manage the social media content calendar for Element451 and Enrollify across LinkedIn, Instagram, and other relevant platforms • Create and schedule content aligned to brand voice, campaigns, and editorial priorities • Coordinate cross-functionally with internal teams to surface content opportunities and fulfill ad-hoc social requests • Conduct proactive social media monitoring — engage with relevant conversations, reshare community content, and flag trends • Partner with designers to develop social creative assets, managing briefs and feedback cycles • Manage the Pulse Check series end-to-end: source and vet guest hosts, coordinate scheduling, and maintain the episode calendar • Support guest sourcing for two flagship shows — In Your Element and Higher Intelligence • Serve as the primary point of contact for creators and guests: handle outreach, logistics, scheduling, and prep communication • Keep Enrollify show pages and episode listings on the website up to date • Build and send the weekly curated content newsletter

• Responsible for all related aspects of strategic marketing; planning, strategizing, directing and executing for assigned specific areas and initiatives • Supports and collaborates with the entire Marketing and Communications team in the development and implementation of innovative and strategic brand and marketing plans • Plans, develops and implements innovative strategies and solutions, budgets and programs designed to support Geisinger Health Plan's audiences, strategy, operational and miscellaneous goals • Gathers and interprets primary data accumulated through campaigns, surveys and other intelligence collection • Analyzes and prepares reports for use in the internal communications planning process • Ensure campaigns, plans and messaging are designed to increase awareness and understanding among audiences on a variety of organizational priorities and initiatives • Maintains quality and brand standards • Engages and educates department colleagues so that all activities make the best use of colleagues’ talents, tools and expertise • Identifies and effectively communicates strategic opportunities or threats in a timely and credible manner • Tracks and reports return on investment • Generates innovative solutions and ideas that support Geisinger’s mission • Leads specific, department-wide initiatives that contribute to the success of Marketing and Communications but may not be directly related to his/her day-to-day areas of responsibility • Supports the management of external vendors: advertising/PR agencies, consultants, media planning and placement agencies, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etc. • Works collaboratively, and communicates effectively with direct reports, colleagues and supervisors • Fosters a spirit of teamwork and shared success

Title: Senior Marketing Executive (Campaigns) Location: London, England, GB Full-time Hybrid Job Description: Senior Marketing Executive | London, Hybrid | £37,000 - £42,000 | full time Are you looking for a senior marketing executive role within a fast-growing business where people are at the heart of everything we do? Would you like to work within a socially conscious organisation that is making a real impact in the education sector? The company The Key Group serves school leaders and trusts across the UK providing authoritative guidance and intuitive tools that support school leadership. We work across the full diversity of schools and locations, from small rural and coastal primaries to the largest trusts and local authorities in the country. We recognise that each school and trust is on a journey and school leaders need to identify their specific context, their own path and the next step in that journey. This process requires more than just shared values in a school, it requires the knowledge, data, context and confidence to bring others with you in effecting change. That's why we're here. We put the power back in the hands of those leading our schools and trusts, by equipping them with remarkable products & services. The role The Senior Marketing Executive (Campaigns) is responsible for planning and delivering high-impact marketing campaigns that drive new school acquisition and upgrades across The Key. This role owns the campaigns engine — translating commercial priorities into clear, compelling and well-executed activity across core performance channels. Working closely with Schools Marketing, Sales and Brand & Partnerships, you will ensure campaigns are insight-led, commercially effective and consistently well delivered. This is a senior, hands-on role that combines campaign planning with delivery oversight, ensuring campaigns contribute meaningfully to growth while reinforcing trust in the brand. Key responsibilities Campaign strategy & planning - Own the planning and delivery of acquisition and upgrade campaigns across The Key - Translate commercial priorities into clear campaign roadmaps, briefs and sequencing - Identify opportunities to test, learn and evolve campaign approaches over time Campaign delivery & optimisation - Oversee end-to-end delivery of campaigns across core channels, ensuring activity is well-targeted and effective - Ensure campaigns are delivered to a high standard and inline with brand guidelines - Monitor performance and optimise campaign activity using insight and data - Support the delivery of go-to-market strategies for new revenue lines and adjacencies Commercial collaboration - Partner closely with inside sales to align campaigns with targeting, sequencing and handoffs, ensuring our conversion journeys are leveraging a combined campaign approach - Collaborate with product and content teams to ensure campaigns clearly communicate product value and reflect deep audience understanding Performance & ways of working - Own campaign reporting and insights, connecting activity to commercial outcomes - Establish clear, repeatable ways of working for campaign planning, delivery and optimisation - Act as a senior campaign specialist within the marketing team, supporting best practice and consistency Requirements We’re looking for a Senior Marketing Executive who has the following experience: Essential - Experience delivering B2B marketing campaigns with commercial accountability - Strong understanding of the customer lifecycle and performance marketing - A high level of creativity in campaign thinking, with excellent copywriting skills and proven ability to deliver quality execution - Proven ability to plan, deliver and optimise campaigns across multiple channels - Strong judgement, prioritisation and delivery focus - Excellent communication skills, with the ability to clearly articulate ideas and work collaboratively to secure cross-functional buy-in Nice to have - Experience in the education sector or in subscription/SaaS environments - Experience working closely with sales teams - Familiarity with HubSpot or other automation platforms Benefits Why work for us We place huge importance on caring for and developing our people. If you join us, you can expect a good work-life balance and the training and support you need to succeed in your role and continue to progress. We’re a socially conscious company, but one that also likes to have fun! We offer flexible working, a generous holiday allowance, flexible hours, buying and selling holiday, enhanced maternity pay, free breakfast, fruit, drinks, regular socials, and much more. This role is based in London, but you can work from anywhere in the UK as long as you can make it into the office 2 times a month for whole-team office days.

• Drive Business Impact through Advanced Analytics • Identify opportunities to drive revenue growth, consumer engagement, and key portfolio outcomes. • Lead high-impact analytics initiatives across the customer lifecycle for existing customers (acquisition, engagement, spend, loyalty, and retention) • Translate compiled data into actionable insights that influence business decision-making • Serve as a strategic analytics advisor to CoBrand partners • Influence partner strategy through data storytelling, performance insights, and opportunity identification • Oversee development of dashboards, models, and tools that proactively surface insights and drive profitable campaign decisions. • Ensure scalable, automated, and efficient analytics processes. • Identify errors, bugs, and other code related challenges that will help accelerate our ability to meet partner demand. • Promote best practices in analytics, experimentation, and measurement