• Establishing deep product expertise from a product and market perspective • Understanding buyer and user personas, features and functionality, ROI, value proposition, architecture, competitive landscape, voice of customer, and market trends • Collaborating with cross-functional stakeholders in efforts to support their product(s) in the market • Leveraging market intelligence, regulatory shifts, client feedback, and internal stakeholder feedback to define and prioritize enhancements and new products into a product roadmap. • Writing product requirements, communicating priorities for sprint and release plans, participating in backlog refinement and retrospectives • Forecasting and tracking against budget, maintaining a product-level P&L, and tracking product key performance indicators (KPIs)

Role Description Thrive Market is seeking a Principal Product Manager to lead the strategic vision and execution for our Member Growth & Retention initiatives. Reporting into our Chief Product Officer, you’ll play a key role within our Product Management team, overseeing a portfolio of high-impact product initiatives aimed at: - Improving acquisition - Driving onboarding and engagement - Increasing long-term member retention across our e-commerce and membership experience This role will be central to navigating a critical chapter in our growth journey, addressing opportunities in our paid social performance and charting a path forward through innovation, experimentation, and member-first thinking. You’ll work closely with our executive team, cross-functional stakeholders, and a talented group of PMs, engineers, designers, data scientists, and lifecycle marketers to deliver measurable business outcomes and world-class user experiences. We’re looking for a strategic thinker, customer advocate, and product leader with a strong bias for action, deep experience in growth or retention-focused consumer products, and a passion for mission-driven work. Responsibilities - Lead the product strategy and execution for Thrive Market’s Member Growth & Retention product portfolio, aligning closely with key business KPIs (LTV, CAC, retention rate, etc.) - Partner with Growth Marketing, Member Services, Engineering, and Data Science to identify and prioritize opportunities across converting leads to paying members, onboarding, reactivation flows, referral programs, and more - Own and evolve our experimentation roadmap — from rapid A/B testing to longitudinal LTV experiments — to drive insights that improve funnel conversion, engagement, and retention - Develop and refine our subscription offering, including pricing, value propositions, renewal journeys, and cancel flows, with a focus on customer value and sustainable business outcomes - Translate user insights, data analysis, and business needs into clear product requirements, roadmaps, and compelling stakeholder narratives - Serve as a thought partner to the executive team on how to evolve our digital experience to support our mission of making healthy and sustainable living easy and affordable - Establish product development rituals that ensure focus, alignment, and velocity across cross-functional partners - Ensure continuity and forward momentum in product development during VP-level absences or transitions Qualifications - 8+ years of product management experience - Deep experience with freemium, subscription, or membership-based models, alongside e-commerce - Track record of optimizing top-of-funnel acquisition, activation/onboarding, and retention/engagement - Strong fluency in data — comfortable pulling your own queries, synthesizing analytics, and using both qualitative and quantitative inputs to generate insights on pain points and solutioning as part of a comprehensive product strategy - Demonstrated success in scaling growth and retention programs across web and mobile platforms - Track record of delivering measurable business impact through successfully managing full product lifecycle — from ideation through launch, learning, and iteration - Excellent communicator with the ability to influence up, down, and across the organization - Experience leading cross-functional initiatives with Engineering, Design, Data Science, Member Services, and Marketing - Able to influence without authority, especially across marketing, lifecycle, and performance/growth teams - Passion for Thrive Market’s mission and a deep empathy for our members Nice to Have - Experience with LLM-powered product features, conversational interfaces, or generative AI applied to commerce - Background in dietary personalization, ingredient intelligence, or health-focused product curation - Familiarity with recommendation system architectures (collaborative filtering, content-based, hybrid approaches) and their product-level trade-offs - Experience at a mission-driven or values-driven consumer brand where the product needed to reflect the brand's point of view, not just optimize for clicks Benefits - Comprehensive health benefits (medical, dental, vision, life and disability) - Competitive salary (DOE) + equity - 401k Employer Match - 9 Days of Observed Holidays - Flexible Paid Time Off - Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences - Ability to work in our beautiful office in Playa Vista - Free Thrive Market membership with exclusive employee discount - Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform

Role Description We are seeking a strategic and execution-driven Product Manager to join our Digital Purchases team. This role is central to shaping the future of our data platforms that enrich and deliver digitized transactional data across global markets. You will lead product initiatives from ideation to delivery, working cross-functionally to ensure our solutions meet client needs, scale efficiently, and align with our broader product vision. Key Responsibilities - Support the definition of the NIQ Digital Purchases roadmap - Pilot the execution of this roadmap, enabling our ambitious revenue targets - Maintain and enhance our existing solutions - Identify and build momentum around the strategic opportunities NIQ should consider Product Roadmap Definition - Partner with commercial and customer success teams to understand client pain points and opportunities - Translate market trends, client feedback, and internal goals into problems we must solve - Identify, size and sponsor new business opportunities (geo expansion, product / feature development, etc) - Contribute to business cases and revenue projections for new initiatives and market expansion - Define how we should play in adjacent businesses, like eRetail Media Execute with Excellence - Lead end-to-end product development cycles: from requirements gathering and prioritization to launch and post-launch optimization - Collaborate with engineering, design, and data science teams to deliver high-quality features and enhancements - Partnering with our Tech & Ops Teams, drive product improvements that enhance data granularity, merchant coverage, and automation capabilities Data, Platform & Front-end - Work closely with the broader NIQ Organization to help identify and remove technical debt and keep the product as scalable as possible - Support our Sales Team to win by helping with the adjustments / transformations of our front-end Qualifications - 3–5 years of experience in product management, preferably in e-commerce, market intelligence, or data platforms - Strong understanding of digital consumer behavior and panel data ecosystems - Experience working with cross-functional teams including sales, Tech & Operations - Excellent communication skills - Familiarity with tools like JIRA and BigQuery is a plus - Ability to work with SQL and Python to query and analyze data is a plus Benefits - Flexible working environment - Volunteer time off - LinkedIn Learning - Employee-Assistance-Program (EAP)

• Own the digital ecosystem roadmap for shared capabilities across web, app, acquisition, and retention touchpoints. • Translate commercial objectives from Ecommerce, Loyalty & Retention, and Paid Media into scalable platform solutions. • Define and prioritize product initiatives across CMS, promotions, checkout, personalization, experimentation, analytics, and performance. • Balance short-term commercial needs with long-term platform sustainability, technical debt reduction, and architectural integrity. • Act as the primary decision-maker on product trade-offs, sequencing, and solution design in partnership with agencies. • Manage delivery with appropriate external teams and partners. • Partner closely with the eCommerce Director to convert trading priorities, campaign needs, and experience goals into clear product requirements; Build a Shopify-centric technology stack that enables the eCommerce team to deliver their goals. • Work with the Ecommerce team on the digital channel optimization workstream, directly inputting into the experimentation roadmap. • Work with Loyalty & Retention leadership to enable known-user experiences, personalization, lifecycle orchestration, and experimentation through shared product capabilities and integrations. • Collaborate with Paid Media teams to ensure feeds, tracking, attribution, and performance requirements are supported by the underlying platforms; own the Martech feed stack. • Collaborate with Brand Marketing on needs for the influencer, ambassador, and partnership workstreams, enabling operational capability over time. • Serve as the connective layer between commercial strategy and technical execution, ensuring clarity, alignment, and delivery confidence. • Directly manager and mentor the App & Data Product Manager, supporting roadmap development, prioritization, and stakeholder management. • Establish consistent product discovery, delivery, and prioritization practices across digital product initiatives, giving a consistent process for sign-off, reviews, and development. • Support the long-term evolution of the digital product operating model as the organization scales. • Effectively manage timelines, output, and budgets with external partners across design and development. • Leverage workflow tooling to maintain a fully referenceable roadmap with live, visual tickets, enabling clarity across the team on project status. • Own prioritization of the digital product backlog in partnership with engineering and digital leadership. • Ensure high standards of delivery quality, platform performance, resilience, and security – particularly during peak trading periods. • Proactively identify risks, dependencies, and bottlenecks across platforms and products before they impact commercial execution. • QA all releases before handing over to the eCommerce Manager for operational use • Champion platform observability and data-informed decision-making across digital products. • Define success metrics for digital product initiatives focused on enablement outcomes; Speed to market, reduction in manual effort, platform stability and scalability, and reusability of features and components. • Manage implementation with analytics and marketing teams to ensure robust, consistent event tracking and insight generation across web and app. • Use data to guide and challenge product prioritization and continuously improve platform effectiveness for commercial teams.