• Shape and evolve the Degreed brand • Partner closely with the VP, Brand & Communications to refresh and modernize Degreed’s visual identity. • Define how Degreed shows up visually across all touchpoints, including web, campaigns, events, social, PR, executive communications, and sales materials. • Ensure creative outputs consistently reflect and strengthen the Degreed brand. • Help the brand become more recognizable to buyers earlier in their decision journey, supporting sales enablement and go-to-market priorities. • Act as the lead creative and art director for major brand, marketing, and company priorities. • Personally lead and contribute to high-priority creative initiatives where strategic judgment, quality, and speed are critical. • Turn complex topics—including workforce transformation, skills, learning technology, and AI—into simple, engaging, and memorable visual stories. • Develop creative concepts, campaign ideas, storyboards, presentation design, digital assets, and visual narratives aligned to the brand. • Elevate the quality and effectiveness of creative work by making complex enterprise topics feel clear, human, and engaging.

• Organic Content Strategy: Lead high-tempo content strategy and direction for full-funnel organic programs, typically Instagram and TikTok. Own content pillars, editorial calendars, creative direction, and the briefing process end-to-end. • Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to grow audiences and sell products through native short-form video. • Community and Brand Voice: Own each brand's social voice and presence. Direct community management, trend response, and the rapid-turnaround content that keeps a brand relevant in the feed. • Data Analysis: Translate a client's brand strategy and platform data into clear, compelling content concepts. This includes metrics like hook retention, watch time, completion rate, engagement rate, saves, shares, follower growth, and comment sentiment. You're super comfortable adapting content to move these numbers. • Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including short-form video, carousels, Stories, motion, and storyboards. You're capable of jumping into Figma to shape up a layout or whip up an edit in CapCut yourself without concern, if need be. This isn't the role for strategy-only folks. • Executive Presentation: Present content work and channel strategy to stakeholders and clients with clarity, confidence, and strategic rationale. • Performance Iteration: Monitor platform data and social listening in collaboration with the team to inform content iterations and improve results over time. Identify organic winners worth promoting into paid. • Team Building: Establish processes, systems, and content frameworks that raise the floor on quality and speed. Continuously refine our Organic Social service so it scales without losing rigor as volume grows.

Role Description We're hiring a Creative Strategist to own the single biggest lever we have on customer acquisition cost: the creative. Our performance marketing systems are in genuinely good shape - measurement, channel mix, testing process, financial discipline. What we're missing isn't the plumbing. It's the fuel. We're producing variations of the same idea instead of radically different concepts, and we're getting too few real swings at the fence each month. This role exists to fix that. You'll set the creative concepting agenda, build the test-and-learn system that turns every pound of media spend into compound learning, and rebuild how MBA briefs, ships, and reviews creative end to end. The headline outcome is a structurally lower CAC over the next twelve months - driven by creative intelligence, not media efficiency tricks. A note on how the role is set up: you'll be coming in to set up an AI-enabled creative function from the ground up - designing the brief templates, the concepting cadence, the learning repository, and the automation roadmap that lets a lean team (plus production support and an agency or two) ship at a scale and quality that would otherwise require a much larger one. You'll lead the paid creative team - video editing and design at the core - with content, performance marketing, data, editorial and engineering partners across the business to draw on as the function grows. We're especially interested in candidates who have already done this kind of setup work in a previous role - built AI meaningfully into how creative gets briefed, generated, and reviewed, not just used it on the side. What you'll own - Own the creative engine end to end and set the level of ambition. - Headline metrics include: - Blended CAC, by channel and matrix cell - Hook rate and CTR on cold acquisition creative - Net-new concepts shipped per month (not variations) - Creative-attributed contribution to first-booking volume - Work in fast cycles: well-instrumented tests at the concept level, disciplined component-level iteration on the winners. - Follow the numbers without ego. What the work looks like - Own the concepting process end to end - generating distinct strategic premises, briefing them against a structured matrix of angles, formats and funnel stages. - Act as the creative quality bar - the final eye on whether a concept is genuinely distinct, on-brand, and ready to test. - Run a continuous experimentation program at both concept and component level: hooks, narratives, CTAs, formats, audiences. - Set and hold the weekly creative review cadence. - Build and run the learning repository - a single, searchable record of what worked, what didn't, and why. - Set up the AI-enabled side of the function: automations, prompts, brief generation against the matrix, variant production, hook ideation. - Work closely with performance marketing on the Analytics ↔ Media Buying ↔ Creative loop. - Partner closely with the CRO operator to maintain message match from ad to landing page. - Identify and brief against creative media gaps. - Work closely with brand, content, and lifecycle to ensure performance creative carries the MBA voice. - Own the creative dashboard and be the source of truth on the metrics. - Operate the existing creative stack and make calls on tools, agencies, and partners. Qualifications - 5+ years in creative strategy, performance creative or related roles. - 2-3 years owning a measurable performance number directly. - Experience in consumer storytelling and understanding emotional beats in creative. - Strong ad copy and script writing skills. - Clear communicator, comfortable presenting analysis and influencing across teams. - Collaborative and proactive in a fast-paced environment. Requirements - Think in concepts, not variations. - AI-fluent with experience in automated workflows for creative processes. - Hands-on with modern performance creative stack and ad platforms. - Comfortable interrogating results in analytics tools. - Recognize the importance of both the art and science of creative. - Travel experience is a bonus, not a requirement. Benefits - 38 days holiday per year (inclusive of public holidays). - Competitive compensation aligned with UK market benchmarks. - Flexible hours setup and fully remote company. - Company-wide, adventurous meet-ups. - Free trip within the first year. - £500 annual travel voucher. - 30% employee discount, plus 15% friends and family discount. - Up to 8% matched contribution pension scheme (UK employees only). - Fully comprehensive AXA private healthcare scheme (UK employees only). - Life Assurance (UK employees only). - Budget to set up a remote working space. - Supportive maternity and paternity pay. Company Description We're a fast-growing B-corp marketplace for active outdoor adventures. We help people find and book the trips that change how they spend their time on the planet, and we direct money to small independent operators, local economies, and conservation work in the places those trips happen.

• We're hiring a Creative Strategist to own the single biggest lever we have on customer acquisition cost: the creative. • You'll set the creative concepting agenda, build the test-and-learn system that turns every pound of media spend into compound learning, and rebuild how MBA briefs, ships, and reviews creative end to end. • The headline outcome is a structurally lower CAC over the next twelve months - driven by creative intelligence, not media efficiency tricks. • A note on how the role is set up: you'll be coming in to set up an AI-enabled creative function from the ground up. • You'll lead the paid creative team - video editing and design at the core - with content, performance marketing, data, editorial and engineering partners across the business to draw on as the function grows. • You'll own the creative engine end to end and you'll set the level of ambition. We'd like to be moving these numbers materially. The headline metrics: Blended CAC, by channel and matrix cell; Hook rate and CTR on cold acquisition creative; Net-new concepts shipped per month (not variations); Creative-attributed contribution to first-booking volume. • How you move them is up to you. We work in fast cycles: lots of well-instrumented tests at the concept level, then disciplined component-level iteration on the winners, an honest read on what worked, and a willingness to keep what's working, retire what isn't, and try the next thing. • Owning the concepting process end to end - generating distinct strategic premises (not creative variations), briefing them against a structured matrix of angles, formats and funnel stages, and making sure every test is a real test of an idea rather than a paint-job change. • Acting as the creative quality bar - the final eye on whether a concept is genuinely distinct, on-brand, and ready to test before it goes into production or media spend. • Running a continuous experimentation program at both concept and component level: hooks, narratives, CTAs, formats, audiences. • Setting and holding the weekly creative review cadence: what launched, what's working, what gets killed, what gets iterated, what gets scaled. One decision per underperforming cell. • Building and running the learning repository - a single, searchable record of what worked, what didn't, and why, that compounds over time and survives team changes. • Setting up the AI-enabled side of the function: automations, prompts, brief generation against the matrix, variant production, hook ideation. • Working closely with performance marketing on the Analytics ↔ Media Buying ↔ Creative loop - making sure decay signals reach the creative team fast, and learnings flow back into the next brief. • Partnering closely with the CRO operator to maintain message match from ad to landing page - ensuring the angles and hooks you develop carry through to the funnel. • Identifying and briefing against creative media gaps - working out what raw footage, stills, or on-trip content we're missing to tell the stories the performance data says we should be telling. • Working closely with brand, content, and lifecycle to make sure performance creative carries the MBA voice rather than diluting it. • Owning the creative dashboard and being the source of truth on the metrics above, working in GA4, Hex, and the ad platforms. • Operating the existing creative stack and making the call on what tools, agencies, and partners to add or retire as the function scales.