• We're hiring a Creative Strategist to own the single biggest lever we have on customer acquisition cost: the creative. • You'll set the creative concepting agenda, build the test-and-learn system that turns every pound of media spend into compound learning, and rebuild how MBA briefs, ships, and reviews creative end to end. • The headline outcome is a structurally lower CAC over the next twelve months - driven by creative intelligence, not media efficiency tricks. • A note on how the role is set up: you'll be coming in to set up an AI-enabled creative function from the ground up. • You'll lead the paid creative team - video editing and design at the core - with content, performance marketing, data, editorial and engineering partners across the business to draw on as the function grows. • You'll own the creative engine end to end and you'll set the level of ambition. We'd like to be moving these numbers materially. The headline metrics: Blended CAC, by channel and matrix cell; Hook rate and CTR on cold acquisition creative; Net-new concepts shipped per month (not variations); Creative-attributed contribution to first-booking volume. • How you move them is up to you. We work in fast cycles: lots of well-instrumented tests at the concept level, then disciplined component-level iteration on the winners, an honest read on what worked, and a willingness to keep what's working, retire what isn't, and try the next thing. • Owning the concepting process end to end - generating distinct strategic premises (not creative variations), briefing them against a structured matrix of angles, formats and funnel stages, and making sure every test is a real test of an idea rather than a paint-job change. • Acting as the creative quality bar - the final eye on whether a concept is genuinely distinct, on-brand, and ready to test before it goes into production or media spend. • Running a continuous experimentation program at both concept and component level: hooks, narratives, CTAs, formats, audiences. • Setting and holding the weekly creative review cadence: what launched, what's working, what gets killed, what gets iterated, what gets scaled. One decision per underperforming cell. • Building and running the learning repository - a single, searchable record of what worked, what didn't, and why, that compounds over time and survives team changes. • Setting up the AI-enabled side of the function: automations, prompts, brief generation against the matrix, variant production, hook ideation. • Working closely with performance marketing on the Analytics ↔ Media Buying ↔ Creative loop - making sure decay signals reach the creative team fast, and learnings flow back into the next brief. • Partnering closely with the CRO operator to maintain message match from ad to landing page - ensuring the angles and hooks you develop carry through to the funnel. • Identifying and briefing against creative media gaps - working out what raw footage, stills, or on-trip content we're missing to tell the stories the performance data says we should be telling. • Working closely with brand, content, and lifecycle to make sure performance creative carries the MBA voice rather than diluting it. • Owning the creative dashboard and being the source of truth on the metrics above, working in GA4, Hex, and the ad platforms. • Operating the existing creative stack and making the call on what tools, agencies, and partners to add or retire as the function scales.

Title: Paid Media Strategist, TikTok Location: West Chester, PA US time type: Full time job requisition id: R82403 Job Description: Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road. Your Opportunity, Your Team - Reporting to the Senior Paid Media Strategist, the Paid Media Strategist is responsible for supporting the paid and organic media strategy for QVC and HSN brands on TikTok, with a focus on driving revenue and customer growth across TikTok Shop and TikTok LIVE. This role will partner closely with our creative, merchandising, live production, and marketing operations teams to optimize campaigns, test new ideas, and identify opportunities to grow acquisition, traffic, and revenue on TikTok. You'll also collaborate with our media agency, platform partners, and other third-party vendors to plan and execute paid media campaigns and content strategies. This is an exciting opportunity for an experienced digital marketer to shape a fast-growing channel on TikTok Shop and TikTok LIVE while operating at the intersection of content, commerce, and community. You'll join a collaborative team that values curiosity, experimentation, and innovation — and you'll have the opportunity to work on high-impact initiatives that will directly influence customer growth and business outcomes. Where You'll Work - This role is hybrid and will require you to be onsite at our Studio Park headquarters in West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, or DE. Location assistance is not available for this role. What You'll Do - Support the paid media strategy and execution of our TikTok Shop and TikTok LIVE initiatives, optimizing campaigns through data-driven insights. - Drive revenue, ROAS, and customer acquisition across QVC and HSN on TikTok Shop. - Support promotional campaigns that drive awareness, traffic, and conversion for the TikTok LIVE program. - Collaborate with cross-functional teams, vendors, and ad agencies to align on strategy, planning and execution. - Own creative briefing and development for paid and organic content, ensuring brand guidelines and best practices are met. - Explore new business opportunities to drive customer acquisition, LIVE traffic, and revenue growth. - Develop and implement targeting and segmentation strategies with a test and learn mindset. - Develop KPI benchmarks and analyze campaign performance to support marketing objectives such as ROI, revenue and LIVE views. - Manage content calendar for organic social in partnership with cross-functional stakeholders. - Identify and support process improvements for daily tasks and ongoing workstreams. - Share best practices and provide day-to-day guidance to junior team members as needed. What You'll Bring - 2-4+ years in digital, social, programmatic or relevant paid media marketing experience across both brand and performance objectives - Experience with TikTok Ads Manager or similar paid social advertising platforms - Experience with TikTok LIVE, or strong transferable experience supporting livestream on another major platform - Understanding of organic social best practices and content calendar management - Comfort working with data to understand what is driving performance and to inform smart, testable optimizations - Strong copywriting skills and understanding of legal/compliance guidelines and processes - Exceptional project management skills, with a strong attention to detail and sound judgment in decision making - Strong collaboration and communication skills, with the ability to work well across creative, merchandising, production, analytics, and operations teams - Bachelor's degree in marketing, communications, e-commerce, merchandising, or a related field, or equivalent experience #LI-KB1 Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits. QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. I If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

Role Description We are seeking a Freelance Paid Media Strategist to lead the paid and organic social growth of SUPERCINEMA’s pre-launch social brand. You will shape high-level strategy across Instagram, TikTok, and other relevant platforms to build a large, engaged audience of cinephiles while advising on creative, targeting, and paid media campaigns. - Develop audience growth strategies across Instagram, TikTok, and other relevant platforms. - Define content themes and positioning for a standout social brand. - Advise on Reels and short-form video content strategy. - Recommend community-building and audience engagement approaches. - Provide high-level paid media recommendations (Meta and other relevant platforms). - Guide audience targeting, growth opportunities, and performance optimization. - Translate strategy into actionable insights for the client. Qualifications - Proven experience growing creator accounts or media brands on Instagram, TikTok, and Meta. - Strong understanding of Reels, short-form video, and social content strategy. - Experience with audience targeting, segmentation, and paid media strategy. - Familiarity with entertainment, film, or creator-focused campaigns is preferred. - Ability to work independently in a freelance capacity, providing strategic guidance rather than day-to-day execution. - Excellent communication and presentation skills.

Role Description This is your way into performance creative. As a Junior Creative Strategist, you're the engine room of the pod: - Dig into the research. - Draft the scripts and briefs. - Learn the exact system to turn raw insights into scroll-stopping ads. You won't be thrown into the deep end alone. You'll work directly under your Pod Lead or Sr Creative Strategist, who'll train you on our full methodology: - Reverse-engineering a product's root-cause problem. - Building buyer personas. - Mapping awareness levels. - Assigning the right format and angle. Your job is to execute that system at a high level, learn fast, and prove you can own more. The mission: master the craft of building ads that scale brands, and earn your runway to a full Creative Strategist role where you own your own clients end-to-end. Qualifications - Hungry, sharp, and obsessed with getting better, fast. - Ability to write clean, punchy scripts or briefs from messy research docs. - Curious about why ads work, not just what looks good. - Comfortable doing deep, unglamorous work: digging through reviews, dissecting competitor ads, mining customer language, studying winning trends. - Ability to take direction well, but also bring your own ideas to the table. - Bonus if you've touched DTC/eCommerce, short-form video, or any kind of paid social. - Comfortable working in an AI-augmented workflow. Requirements - Strong written English and direct-response instincts. - Genuine interest in DTC / Meta Ads / performance marketing (Ecommerce, info, SaaS, or Apps). - Sharp research skills and the patience to do it thoroughly. - Ability to balance creative ideas with a performance-driven mindset. - Highly coachable, open-minded, and fast to act on feedback. - Organized and reliable with deadlines in a fast-moving remote team. Benefits - Competitive base salary for a Junior Role. - A front-row seat working on 7–8 figure DTC brands that sell in the US/WW. - 20 PTO days. - Fully remote. - Real mentorship from senior strategists who want you to level up. - A clear, structured path to becoming a full Creative Strategist and eventually leading your own clients. Key Responsibilities - Research the market: study audiences, competitors, ad accounts, and products. - Draft video ad briefs and scripts under the guidance of your Senior CS. - Develop and pressure-test creative angles. - Support the Creative Strategy Plan with research and ideas. - Collaborate with Creator Managers & Video Editors. - Learn to read ad performance and analyze Ads Manager metrics. - Hit production targets: deliver your assigned volume of scripts and briefs on time. - Track your time to build awareness of task durations. KPIs (Key Performance Indicators) - Hit your assigned volume of scripts and briefs per week/cycle. - Keep reshoots & errors under 5%. - Strong adherence to project timelines and production deadlines. - Deliver thorough, structured, and genuinely usable research. - Hit training milestones on the way to independently owning the research-to-brief workflow. Application Process - Initial Screening: Review of resume and any portfolio/writing samples. - Interview: Discussion of your background, creative thinking, and cultural fit. - Creative Assignment: Complete a short research + brief/script task based on a sample product. - Final Assessment: Evaluate the assignment and interview together.