• Lead content design for web - producing polished, on-brand pages and written content. • Collaborate closely with stakeholders, developers, and content partners to shape solutions that balance creativity, usability, and business goals. • Apply UX, SEO, and performance insights to refine layouts, content structure, and overall clarity for web content design. • Manage multiple initiatives end-to-end, bringing strong creative judgment, organization, and attention to detail across all deliverables.

• Support the development and execution of purpose-driven marketing and communications initiatives across owned, earned, social, and paid channels. • Develop strategic narratives, communication platforms, and campaign frameworks that strengthen brand relevance and consumer connection. • Ensure all content and communications align with broader brand strategy, positioning, and business objectives. • Collaborate with internal and external partners to bring integrated campaigns to market. • Identify, evaluate, and manage relationships with external partners, organizations, creators, influencers, talent, and industry stakeholders. • Manage cross-functional coordination across agency, client, and partner teams to ensure seamless delivery of initiatives. • Develop social copy, creator briefs, content outlines, messaging frameworks, and channel-specific content recommendations. • Track, analyze, and report on campaign, content, partnership, and program performance.

Role Description As Senior Brand and Content Manager, you own how Hilo's brand comes to life across content, campaigns, and communications. You lead content strategy, messaging, creative briefing, and brand measurement across our key markets. This is a hands-on role. You'll write the plan, write the brief, shape the message, work closely with agencies and stakeholders, and help bring campaigns to market. You will partner closely with our Head of Design, Paid Acquisition Lead, and cross-functional teams across Product, Scientific, PR, Events, and Commercial to ensure a consistent and compelling brand experience. Location: Remote within Europe, with occasional travel to the UK, Germany, and our headquarters in Neuchâtel. Core Responsibilities - Reach and influence the right audience: - Own the development and delivery of content and campaigns that build awareness, trust, and consideration. - Ensure the right messages reach the right audiences at the right moments. - Own content strategy, voice, and tone: - Own Hilo's content strategy across channels and customer touchpoints. - Develop clear messaging frameworks and maintain a consistent brand voice across markets. - Oversee content planning across brand, campaign, SEO, and educational content. - Use data, experimentation, and AI-enabled workflows to continuously improve performance. - Own the creative brief: - Develop creative strategies and briefs that drive effective top-of-funnel marketing. - Lead agency briefing and creative development processes. - Ensure creative output reflects audience insight, commercial priorities, and brand standards. - Make the brand measurable: - Establish and track key brand metrics, including awareness, recall, search interest, and share of voice. - Partner with the data team to understand what's working and where to improve. - Help position Hilo as the most trusted name in continuous blood pressure monitoring. - Partner across teams: - Work closely with Design, Product, Scientific, Commercial, PR, Events, and external partners to deliver a consistent brand experience. - Coordinate campaigns and content across stakeholders while maintaining quality and alignment. - Manage agency and freelance relationships where required. Qualifications - Strong experience in brand and content roles within consumer-facing businesses. - Proven ability to translate brand strategy into campaigns, content, and measurable results. - Experience managing agencies and collaborating with multiple stakeholders. - Excellent writing, briefing, communication, and project management skills. - Comfortable operating in a fast-moving, high-growth environment. - A portfolio that demonstrates strong thinking, execution, and impact. - Entrepreneurial, resourceful, and hands-on. Requirements - Experience in health, wellness, medtech, or other trust-driven categories. - Startup or scale-up experience. - German language skills. - Experience using AI tools to improve content creation, briefing, or production workflows. What Success Looks Like - Long-term, Hilo becomes the category-defining brand in continuous blood pressure monitoring. - In your first 30 days: you understand the business, the audience, and the biggest opportunities to strengthen our brand and content performance. - By the end of your first year: we have sharper messaging, stronger brand consistency, measurable improvements in awareness, and a significantly stronger presence across our key markets. What Makes You A Great Fit At Hilo by Aktiia, our values guide everything we do: - Move the Needle: - You focus on what truly drives impact for our customers and company. - You use data and clarity to guide your decisions and prioritise what matters most. - Content here is accountable, measured in awareness, recall, and share of voice, not vibes. - Move Fast, Learn, Refine: - You work with urgency and purpose, balancing speed with high quality. - You treat mistakes as learning opportunities, experiment thoughtfully, and iterate quickly. - You ship the brief and the campaign rather than wait for the perfect deck. - Team First: - You put the team above individual interests, building trust through openness and respect. - You encourage healthy debate, challenge directly while caring personally, and stand behind team decisions. - You own the content outcome while working through a freelance PR lead, your agency partners, and a close partnership with the Head of Design and Paid. Why Join Us? - Hilo by Aktiia is becoming one of the most important med-tech companies, and you can be part of this exciting story. - Work on a mission that matters: transforming cardiovascular health at global scale. - Be part of a high-impact, fast-growing, and venture-backed scale-up company. - Collaborate with a diverse, passionate, and talented team. - Competitive compensation and other benefits (depending on location).

Role Description The Senior Content Specialist will report to the Senior Manager of Brand Communications & PR. This role will work closely with other teams in the Marketing department to lead the development and distribution of thought leadership, product, and customer-centric content across internal and external channels. The Senior Content Specialist will also lead communication campaigns to clients, prospects, as well as the rest of the company. This person will play a leading role in driving brand awareness, increasing thought leadership, enhancing web performance and visibility, and improving market perception. The Senior Content Specialist will also collaborate with internal and external subject matter experts, including Jenzabar partners, to develop content that supports Jenzabar’s mission, vision, and strategy. This position will work closely with the Marketing team to maintain a consistent voice across all content, including internal and external communications, digital and print marketing collateral, blogs, emails, white papers, ebooks, case studies, infographics, external presentations, award submissions, press releases, media bylines, digital advertising, website content, and more. Essential Tasks - Lead content initiatives to support Jenzabar’s communications, thought leadership, and brand awareness objectives - Develop thought leadership campaigns that showcase Jenzabar’s industry expertise, as well as the strengths and knowledge of Jenzabar’s subject matter experts - Serve as lead writer, editor, and strategist for communications and content, including case studies, product sheets, emails, and other marketing-related materials - Lead the creation of content used for external communications and brand initiatives, including industry award programs, event speaking engagements, and more - Collaborate with internal and external partners to understand emerging trends in higher education and incorporate those storylines into Jenzabar’s content and communications strategies - Support initiatives with media and analyst organizations by demonstrating Jenzabar’s domain expertise and ability to execute transformative programs across higher education - Create and maintain a blog calendar that incorporates content aligned with the company’s goals and OKRs - Support Product Marketing, Digital, Creative, and other Marketing teams in the development and execution of ABM programs intended to generate qualified leads and increase the sales pipeline - Work closely with Product Marketing, Digital, and Creative teams to craft compelling brand stories that differentiate Jenzabar from competitors - Assist in the development and execution of digital advertising campaigns - Create and enhance webpage content using SEO, GEO, and other emerging best practices - Leverage AI-enabled tools and analytics to enhance decision-making, improve efficiency, and drive measurable business outcomes when appropriate - Apply sound judgment and ethical standards when using AI, ensuring accuracy, data privacy, and responsible human-in-the-loop oversight - Other duties as assigned Qualifications - Bachelor’s degree or higher in Communications, Journalism, English, or related field - Minimum 5+ years’ experience in copywriting and/or communications - Impeccable grammar and exemplary writing skills - Excellent proofreading and editing skills - Higher education or technology industry experience is a plus Requirements - The pay range for this position is $61,000-$74,000/year; however, base pay offered may vary depending on job-related knowledge, geographic location, skills, and experience. - This position is eligible for an annual bonus in addition to a full range of benefits. Benefits - Medical Insurance - Life Insurance - Dental Insurance - Vision Insurance - PTO - Paid Parental Leave - Paid Holidays - Short Term Disability - Long Term Disability - 401K - Educational Assistance