Title: Senior Marketing Executive (Campaigns) Location: London, England, GB Full-time Hybrid Job Description: Senior Marketing Executive | London, Hybrid | £37,000 - £42,000 | full time Are you looking for a senior marketing executive role within a fast-growing business where people are at the heart of everything we do? Would you like to work within a socially conscious organisation that is making a real impact in the education sector? The company The Key Group serves school leaders and trusts across the UK providing authoritative guidance and intuitive tools that support school leadership. We work across the full diversity of schools and locations, from small rural and coastal primaries to the largest trusts and local authorities in the country. We recognise that each school and trust is on a journey and school leaders need to identify their specific context, their own path and the next step in that journey. This process requires more than just shared values in a school, it requires the knowledge, data, context and confidence to bring others with you in effecting change. That's why we're here. We put the power back in the hands of those leading our schools and trusts, by equipping them with remarkable products & services. The role The Senior Marketing Executive (Campaigns) is responsible for planning and delivering high-impact marketing campaigns that drive new school acquisition and upgrades across The Key. This role owns the campaigns engine — translating commercial priorities into clear, compelling and well-executed activity across core performance channels. Working closely with Schools Marketing, Sales and Brand & Partnerships, you will ensure campaigns are insight-led, commercially effective and consistently well delivered. This is a senior, hands-on role that combines campaign planning with delivery oversight, ensuring campaigns contribute meaningfully to growth while reinforcing trust in the brand. Key responsibilities Campaign strategy & planning - Own the planning and delivery of acquisition and upgrade campaigns across The Key - Translate commercial priorities into clear campaign roadmaps, briefs and sequencing - Identify opportunities to test, learn and evolve campaign approaches over time Campaign delivery & optimisation - Oversee end-to-end delivery of campaigns across core channels, ensuring activity is well-targeted and effective - Ensure campaigns are delivered to a high standard and inline with brand guidelines - Monitor performance and optimise campaign activity using insight and data - Support the delivery of go-to-market strategies for new revenue lines and adjacencies Commercial collaboration - Partner closely with inside sales to align campaigns with targeting, sequencing and handoffs, ensuring our conversion journeys are leveraging a combined campaign approach - Collaborate with product and content teams to ensure campaigns clearly communicate product value and reflect deep audience understanding Performance & ways of working - Own campaign reporting and insights, connecting activity to commercial outcomes - Establish clear, repeatable ways of working for campaign planning, delivery and optimisation - Act as a senior campaign specialist within the marketing team, supporting best practice and consistency Requirements We’re looking for a Senior Marketing Executive who has the following experience: Essential - Experience delivering B2B marketing campaigns with commercial accountability - Strong understanding of the customer lifecycle and performance marketing - A high level of creativity in campaign thinking, with excellent copywriting skills and proven ability to deliver quality execution - Proven ability to plan, deliver and optimise campaigns across multiple channels - Strong judgement, prioritisation and delivery focus - Excellent communication skills, with the ability to clearly articulate ideas and work collaboratively to secure cross-functional buy-in Nice to have - Experience in the education sector or in subscription/SaaS environments - Experience working closely with sales teams - Familiarity with HubSpot or other automation platforms Benefits Why work for us We place huge importance on caring for and developing our people. If you join us, you can expect a good work-life balance and the training and support you need to succeed in your role and continue to progress. We’re a socially conscious company, but one that also likes to have fun! We offer flexible working, a generous holiday allowance, flexible hours, buying and selling holiday, enhanced maternity pay, free breakfast, fruit, drinks, regular socials, and much more. This role is based in London, but you can work from anywhere in the UK as long as you can make it into the office 2 times a month for whole-team office days.

• Drive Business Impact through Advanced Analytics • Identify opportunities to drive revenue growth, consumer engagement, and key portfolio outcomes. • Lead high-impact analytics initiatives across the customer lifecycle for existing customers (acquisition, engagement, spend, loyalty, and retention) • Translate compiled data into actionable insights that influence business decision-making • Serve as a strategic analytics advisor to CoBrand partners • Influence partner strategy through data storytelling, performance insights, and opportunity identification • Oversee development of dashboards, models, and tools that proactively surface insights and drive profitable campaign decisions. • Ensure scalable, automated, and efficient analytics processes. • Identify errors, bugs, and other code related challenges that will help accelerate our ability to meet partner demand. • Promote best practices in analytics, experimentation, and measurement

• Identify, prioritize, and pursue high value opportunities across OEMs, fabless, IDMs, subcontractors, in the broader datacenter ecosystem • Build and sustain senior level customer and partner relationships that accelerate technology adoption and long term revenue growth • Own and manage the opportunity pipeline, forecast revenue, and coordinate cross functional execution to achieve growth targets • Demonstrate a comprehensive understanding of semiconductor packaging industry dynamics, thermal management advanced packaging processes, and emerging customer needs • Integrate and prioritize products and programs into a cohesive investment portfolio aligned with risk, ROI, and long term strategy • Partner with engineering, R&D, and marketing teams to shape innovative, customer aligned product offerings • Oversee development of complex product strategies that fit cohesively within Solstice’s broader product roadmap • Collaborate with cross functional teams for alignment & execution

Role Description As a Partner Marketing Manager at Cognite, you will play a crucial role in executing our go-to-market efforts and accelerating revenue growth through our strategic alliances and partnerships. Reporting to the CMO, you will be responsible for the hands-on deployment of comprehensive marketing programs that empower our partners (including system integrators, technology partners, and OEMs) to effectively position, sell, and implement Cognite’s solutions. This role requires a perfect blend of project management, execution excellence, and a deep understanding of partner marketing within the industrial AI and SaaS landscape. You will collaborate closely with Global Alliances, Product Marketing, Field Marketing, and our partners to maximize joint business outcomes. What You'll Do - Partner Enablement & Asset Creation - Joint Messaging & Collateral: Collaborate with partners and Product Marketing to build and deliver a robust portfolio of partner-facing assets, including co-branded collateral, messaging guides, solution briefs, case studies, and digital campaign kits. - Sales Enablement: Ensure partner sales and technical teams are equipped with the latest Cognite product messaging, value propositions, and competitive intelligence. - Brand Compliance: Provide marketing guidance to partners, ensuring all joint materials align seamlessly with Cognite's brand guidelines. - Demand Generation & Campaign Execution - Co-Marketing Campaigns: Design, launch, and manage end-to-end joint marketing plans with prioritized partners to generate awareness, drive demand, and build a qualified sales pipeline. - Events & Activations: Execute joint webinars, digital campaigns, content syndication, and partner workshops. Drive partner activation and sponsorships for Cognite field events and Impact, our global AI and data industry flagship event. - Partner Communication: Manage partner communication channels (newsletters, portals, and Slack/Teams networks) to keep partners informed of product updates, marketing initiatives, and success stories. - Operations & Analytics - PRM & MarTech Management: Utilize and optimize partner relationship management (PRM) platforms, asset management systems, and joint lead tracking tools to ensure seamless lead routing and attribution. - KPI & ROI Tracking: Track performance, analyze campaign data, and regularly report on KPIs and the ROI of partner marketing investments to internal leadership and partner stakeholders. - Budget Support: Help manage localized partner marketing budgets and market development funds (MDF) effectively, ensuring optimal resource allocation. Qualifications - 5+ years of experience in partner marketing, channel marketing, or alliances marketing within an AI and/or B2B SaaS/enterprise software company. - Strong understanding of different industrial partner ecosystems (GSIs, regional SIs, ISVs, and OEMs) and how to effectively market to, through, and with them. - A proven track record of executing joint demand generation campaigns (digital, events, content) that resulted in measurable pipeline growth. - Familiarity with Marketo, Salesforce, Partner Relationship Management (PRM) platforms, LLMs and AI-native martech solutions. - A solid understanding of the industrial sector (Energy, Process Manufacturing, Utilities, Pharma, etc.) and its unique digital transformation challenges is highly preferred. - Excellent written and verbal communication skills, with the ability to build strong, trust-based relationships with external partner marketing contacts. Benefits - Competitive compensation - 401(k) with employer matching - Competitive health, dental, vision & disability coverages for employees and all dependents - Unlimited PTO - Paid Parental Leave Program - Employee Referral Program Company Description Cognite operates at the forefront of industrial digitalization, building AI and data solutions that solve the world’s hardest, highest-impact problems. With unmatched industrial heritage and a comprehensive suite of AI capabilities, including low-code AI agents, Cognite accelerates the digital transformation to drive operational improvements. We’re globally recognized domain experts with an international presence that spans Phoenix, Houston, Oslo, Tokyo, Bengaluru, and Abu Dhabi. Cognite is committed to creating a diverse and inclusive environment at work and is proud to be an equal opportunity employer. All qualified applicants will receive the same level of consideration for employment.