Role Description Looking for a fast-paced atmosphere where you can make your mark? The Senior Marketing Events Manager owns VIP's event strategy as a pipeline engine and will be the first dedicated event manager ever at our 50-year-old org! You will design and execute a calendar of owned events, roadshows, and industry conference presences that generate qualified leads, accelerate deals, and deepen customer relationships. Events at VIP are not brand awareness plays — they are revenue vehicles. Success in this role will mean bringing your SaaS company event expertise and processes to a team that’s eager for your organization and project management. VIP has just undergone a rebrand. In this role, you will be helping to transform the outward face of VIP, its booth and event presence. You will own our customer summit where we invite over 500 customers to convene annually in a US city to learn about and expand their usage of our products. Qualifications - 6+ years of B2B events experience with demonstrable pipeline and revenue outcomes - Experience managing large-scale owned events (500+ attendees) and multi-city roadshow programs, SaaS business experience a plus - Strong project management skills with the ability to manage multiple events simultaneously - Proven track record of aligning events strategy to sales and revenue goals - Proven pre, during, and post event playbook that is repeatable, scalable process for event management across internal teams - Experience with event technology platforms (Cvent, EventMobi, or similar) - Budget management experience — ability to maximize ROI within defined spend parameters - Proficient in Hubspot - Willingness to be curious with AI and to drive work creativity using AI-tools - Beverage, alcohol or CPG industry experience a plus - Strong executive presence and communication skills Requirements - Own end-to-end strategy, planning, and execution for VIP's annual Summit, roadshows, and large and small beverage industry events - Build a repeatable events program and processes focused on clear pipeline attribution. Every event has a pre-defined revenue goal and post-event ROI report - Partner with sales to align event targeting to key accounts and active pipeline, ensuring the right buyers are in the room - Manage vendor relationships, venue contracts, AV, catering, and all event logistics - Develop pre-event demand gen campaigns in partnership with the demand gen manager to maximize registration and attendance - Own VIP's presence at major industry conferences (NBWA, WSWA) — booth strategy, sponsorships, speaking opportunities - Build VIP Summit 2027 from the ground up as a flagship customer retention and expansion event - Utilize VIP-approved AI tools to creatively drive efficiency and enrich your work Benefits - Health Insurance - Vision and Dental Expense Reimbursement - 401k Match and Employer Contributions - Life and Disability Insurance - Health Savings and Flexible Spending Accounts - Paid Parental Leave - On-site Child Care Center (VT) - On-site Fitness Center (VT) - On-site Health Clinic (VT) - Discounted Gym Memberships - Combined Time Off and Floating Holidays - Flex and Hybrid Schedules

• Support Zimperium Goals: Ensure that throughout planning, strategizing and executing, our event goals of demand generation; brand awareness, and creating an outstanding customer experience remain an integral part of our strategy. • Events Lifecycle Management: Develop a well-formed, 360 degree strategy for carrying out events on a global scale (as applicable) to ensure close alignment with targeted outcomes- including pre-event, during event, and post-event promotion and follow-up • Budget Management: Manage a comprehensive events program and budget. • Reporting: Responsible for all aspects of budgeting, and reporting including reporting on cost per lead, cost per opportunities, raw leads and target account leads tracked and reported on for each event. Ensure metrics are defined, tracked and reported out on – with opportunities for continuous improvement identified and integrated in future activities. • Internal Communication and Collaboration: Maintain consistent communications across the organization to ensure consistent alignment and transparency of event goals and strategies. • Onsite Event Execution: Onsite event management (where necessary) of all major events. • Vendor and Events Ecosystem Growth and Maintenance: Build a cohesive, global event ecosystem by building and maintaining internal and external relationships (agencies, vendors) to create quality work which support direct efforts to successfully execute events. • Travel: Travel of 25%

• Partner with The Athletic newsroom and editorial leads to develop event concepts and programming that reflect our journalism and audience interests • Research, identify, and secure talent - including athletes, coaches, executives, and cultural figures – working through outreach, negotiations, and contracting • Build and shape run of show, including conversation arcs, formats and session structure • Collaborate with moderators, journalists, and hosts to prepare for on-stage conversations, including briefing materials and prep calls • Work cross-functionally with internal teams (editorial, marketing, commercial, creative development, production) to ensure seamless execution • Stay ahead of trends across sports, media, and culture to inform timely and relevant programming • Contribute to extending the life of event content across platforms (editorial, video, audio, social)

• Own our events program • Develop our events strategy, with a focus on industry trade shows and conferences as a primary channel for qualified lead generation • Drive high-quality engagement at every event • Orchestrate pre-event communications • Drive post-event follow-up • Track, gather, and report event metrics • Coordinate on-site event support and logistics for conferences • Support the planning and execution of SafelyYou-owned events • Manage event agency and vendor procurement • Assist HR on logistics for company meetings and internal team-building initiatives