Role Description As a Director, Customer Marketing & Intelligence, you are the lead architect of the Pro lifecycle, from initial brand encounter through enrollment, onboarding, and long-term retention. We are looking for a highly analytical, data-driven marketer for this role—someone who has spent time with sophisticated analytical and experimentation techniques, but is also an operator who can own and drive business outcomes. You lead your team to effectively deliver customer and business value by orchestrating a coordinated, AI-powered omni-channel approach. You are a strategic driver of transformation, moving beyond yesterday’s playbooks to build an "always-on" layer of intelligence that gets smarter with every customer interaction. You coach and develop the careers of your direct reports as they hone their craft in lifecycle strategy and automation. You collaborate cross-functionally with Sales, Onboarding, and Customer Success to break down silos, reduce friction, and maximize Pro lifetime value. You lead by influence, bringing clarity to ambiguity and ensuring that every touchpoint—from a Sales handoff to a churn signal—is met with a personalized, high-impact experience. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success. What you do each day: - Define and articulate the strategic vision for the end-to-end Pro journey, ensuring alignment with HCP’s growth and retention objectives - Oversee the development of AI-first programs in partnership with Sales and Product to nurture prospects through the early enrollment journey - Design and execute multi-channel onboarding experiences that drive fast time-to-value and early Pro engagement - Partner with Sales and Success leaders to drive expansion in LTV via automated upsell and proactive retention strategies - Lead the team in executing segment-specific strategies to drive growth and deeper penetration in priority customer segments - Collaborate with MarTech and Tooling teams to stand up a scalable, AI-driven toolset for personalized programs across email, SMS, and in-app channels - Establish KPIs and metrics to monitor conversion, activation, and churn, making data-driven adjustments to improve outcomes - Oversee the strategy and execution of the Pro-to-Pro referral program to drive organic acquisition - Encourage a culture of innovation by continuously testing, learning, and optimizing through high-velocity experimentation - Serve as the key representative for lifecycle strategy at executive meetings, advocating for the systems and partnerships needed to scale Qualifications - 7–12+ years of experience in growth marketing, lifecycle marketing, or CRM, ideally within a SaaS or marketplace business - Experience in data-driven marketing and analytics - Track record of impacting customer metrics like retention, lifetime value, and conversion - Deep omni-channel fluency across email, SMS, in-app, push, and chat (i.e. CRM tools, Marketing Automation Platforms, CMS) - Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation - Previous experience managing and building high-performing marketing teams - Strong analytical orientation with the ability to move from customer insight to execution briefs - Experience with SMB customer bases or field services/trades audience is a strong plus - Bachelor’s degree or equivalent work experience Requirements - Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale - Hands-on experience with AI or ML-driven lifecycle tools (i.e. predictive churn models, propensity models, next-best-action agents) - Systems thinker who can bring momentum to complex, multi-stakeholder initiatives - High level of ownership and an obsession with finding friction-less solutions for our Pros - Analytically rigorous and customer-obsessed; able to zoom out to strategy and zoom in to campaign details Benefits - A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k) - Paid holidays and flexible, take-it-as-you-need-it paid time off - Equity in a rapidly growing startup backed by top-tier VCs - Monthly tech reimbursements - A culture built on innovation that values big ideas, no matter where they come from Location Dependent Information This role is open to candidates and the expected salary range for this role is $122,000-$152,000 + bonus + equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth. Use of Artificial Intelligence in Hiring and Engagement Processes We may use artificial intelligence (AI)-powered tools to support the review and evaluation of employment and independent contractor applications, including screening and qualification assessments. All final hiring and engagement decisions are made by human representatives, not AI tools. Company Description Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service. - Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. - Our brands are united by a singular mission to champion our Pros to success. - We support more than 50,000 businesses and have over 2,000 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you. Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law.

• Marketing Strategy Execution: Collaborate with the founder to execute and enhance existing marketing strategies, coordinating initiatives across various channels. • Social Media Management: Oversee all organic social media activities, ensuring content is engaging and aligns with strategic business goals. Manage social engagement, including monitoring comments/DMs and routing high-intent inquiries appropriately. • Content Operations: Transform and distribute existing content across multiple platforms to maximize reach and impact. • Marketing Analytics: Conduct in-depth analysis of marketing campaigns to measure effectiveness and guide adjustments for continuous improvement. • Vendor Management: Serve as the primary contact with marketing agencies, ensuring alignment on strategy execution and deliverables. • Business Development Support: Facilitate lead generation activities and support business development efforts, potentially including event attendance and networking. • Client Intake Support (Future Potential): Assist in evolving the client success program, enhancing engagement and onboarding processes. • Light Recruiting Support: Aid in initial candidate screenings during peak hiring phases, not as a primary recruiter but as support to streamline processes. • Value Proposition Communication: Clarify and communicate Rikka Law’s unique value proposition across privacy law, AI governance, commercial legal services, government services, Rikka Academy, and thought leadership initiatives.

• Manage and optimize Meta ad campaigns for a portfolio of 10+ active client accounts. • Launch, test, and iterate on lead gen funnels, VSLs, and booked-call workflows. • Take full ownership of client relationships, leading weekly performance calls and reporting. • Analyze performance data to make proactive, real-time adjustments to budgets and scaling strategies. • Partner with the founder to develop high-converting ad creatives, hooks, and messaging. • Systematize and document internal processes to ensure quality stays high as the department grows. • Monitor lead quality and funnel economics to ensure clients achieve a minimum 2x ROAS. • Stay ahead of platform changes to insulate clients from market volatility. • Build, launch, and scale high-performing Meta (90%) and Google Ads (10%) campaigns, focusing on Search, Display, and Performance Max. • Continuously monitor and refine campaigns to meet strict KPI targets, including Cost Per Lead (CPL) and Cost Per Sale. • Design and optimize high-converting landing pages (via Perspective) to ensure maximum lead quality and conversion rates. • Build and manage lead nurturing workflows and integrations within GoHighLevel to ensure seamless lead delivery to clients. • Work alongside the Creative Lead and Account Management team to translate performance data into actionable growth strategies. • Prepare and communicate campaign results internally and support the account manager in client-facing updates.

- Full ownership of Meta ad performance across roughly 10 active client accounts. - Build, test, and iterate on sophisticated lead gen funnels, VSLs, and booked-call systems. - Own the client relationship directly, leading weekly strategy calls and reporting on performance with clarity and confidence. - Monitor budgets, pacing, and delivery to ensure optimal funnel economics and ROI. - Collaborate with the founder to develop high-converting ad creative, hooks, and messaging. - Systematize and document internal processes to facilitate the onboarding of junior support. - Proactively identify and resolve underperformance issues before they are flagged by leadership.