• Assist in the management of the life cycle of existing and new implants and instruments or biological products as well as product related literature. • Leads all management of a several smaller product lines or a single larger product line. • Assist in the development of market and competitive product analysis. • Provide field education and assist with follow up on regulatory issues. • Support the selling activities through assisting with field training, field visits and case coverage, etc. for established surgeons and agents. • Develop working relations with leading orthopedic surgeons and staff to analyze their needs and maintain a dialog for current information while abiding by the Advita Code of Ethics and all applicable legal guidelines. • Plan and forecast product sample inventory. • Serve on project teams to support new product development. • Develop annual marketing plans and oversee implementation and other tactical related activities. • Develop and recommend annual pricing strategies. • Contributes to individual module development and presentation of product training programs. • Provide marketing expertise to the Multi Skill Teams. • Contribute ideas and offer solutions to critical team & departmental issues. • Communicate product related sales support information to field sales force in the form of Product Updates and other documents. • Provide technical expertise to agents, reps, and surgeons to improve patient outcomes. • Know and apply the Quality System and any appropriate Federal and International standards. • Assist and support other employees, teams, and sales personnel as necessary.

• Partner closely with engineering and cross-functional stakeholders to drive the creation, planning, prototyping, and delivery of high-impact products and features aligned to key business and product metrics • Own end-to-end payment experiences: From authorization, capture, settlement, and refunds, to reconciliation • Define complex problems, develop insights across multiple customer segments, and translate findings into scalable product solutions • Analyze quantitative and qualitative data to shape the product roadmap, make tradeoffs, and drive alignment across teams and senior leadership • Clearly communicate product vision, priorities, project status, and post-launch performance to a broad business audience; serve as a point of leadership within the product organization • Lead integrations with payment processors, gateways, banks, and third-party financial partners (e.g., ACH, card networks, real-time payments) • Define and optimize payment KPIs such as authorization rates, payment success rates, cost per transaction, fraud loss, dispute rates, and time-to-settlement

• Own engagement and retention as measurable disciplines - define the bar, instrument it, and connect the work to retention impact • Lead the roadmap for engagement features across NFHS Network web and apps, balancing quick wins against durable bets • Explore and ship new ways to use our video that create value for athletes and their families, from concept and prototype through launch and iteration • Run a steady cadence of experiments, using device and browser segmentation to learn fast and decide with data • Build and defend business cases for new investments, grounded in subscriber economics • Partner with growth and marketing on go-to-market for every major launch - adoption metrics are part of the plan from day one, not an afterthought • Prototype and pressure-test ideas before committing engineering cycles - you ship rough working versions, not just specs • Represent the engagement product in leadership conversations with fluency in both the customer and financial dimensions

• Own the website growth and experimentation roadmap, aligning initiatives to pipeline, conversion, and business goals. • Partner with Marketing and Engineering to deliver high-performing landing pages, campaigns, and website experiences. • Build and prioritize an experimentation backlog across messaging, conversion paths, page templates, and key user journeys. • Drive A/B testing and optimization initiatives to improve conversion rates, lead quality, and pipeline generation. • Define requirements for website enhancements, CMS workflows, and platform capabilities. • Improve marketing self-service capabilities through reusable templates, components, and scalable workflows. • Partner with Analytics to establish tracking requirements, event taxonomy, reporting, and measurement frameworks. • Balance growth opportunities, technical investments, and engineering capacity through clear prioritization. • Monitor website performance and identify opportunities to improve speed, usability, and conversion. • Collaborate across Marketing, Engineering, Design, and Analytics to ensure initiatives deliver measurable outcomes.