• Develop a roadmap for video ad themes • Lead a team of video editors to produce assets • Analyze hook rates, hold rates, and conversion metrics • Stay ahead of mobile advertising trends • Ensure ad creatives feel consistent with the game’s world

• Lead Lifecycle Campaigns • Own the creative development of Canva’s lifecycle campaigns, from idea to execution • Deliver bold, personalised campaigns across email, in-app, and beyond • Balance magical thinking with data-driven precision to engage new and returning users • Bring fresh creative approaches while scaling high-volume production • Translate lifecycle marketing goals into clear briefs and standout creative • Elevate how the Canva brand shows up across our lifecycle channels • Lead, mentor, and inspire a multidisciplinary creative team • Create a safe, inclusive, and high-performing team culture • Use narrative, design, and messaging to drive instant engagement

• Define and evolve Metalab's product and brand design vision. • Coach senior design leaders and project teams. • Model creative excellence in your own work. • Own design quality across the department, offering constructive feedback. • Guide strategic direction across brand and product design engagements. • Oversee, create and refine brand systems that work seamlessly into product experiences. • Push creative boundaries by integrating motion, 3D, and interaction design. • Lead cross-disciplinary reviews. • Collaborate with design leadership to influence design department direction. • Represent Metalab in the design community through thought leadership and speaking opportunities.

• Own and evolve Marigold’s visual brand identity system, including brand strategy, design system documentation, guidelines, components, and standards to ensure consistency across products and customer touchpoints. • Set creative strategy and direction while personally producing high-impact assets including digital advertising campaigns, website design and updates, email campaigns, sales presentations, social content, and event materials. • Partner with Marketing and Product leadership to translate business objectives and product growth initiatives into compelling, measurable creative campaigns. • Collaborate with UI/UX leaders to establish and maintain product UI brand standards, ensuring cohesive visual identity across software experiences. • Vet, hire, brief, and manage external creative contractors and agencies, including scope definition, timeline management, budget oversight, and quality control. • Present creative concepts and strategic rationale to executive stakeholders, providing creative leadership across cross-functional teams while balancing strategic vision with hands-on execution.