Role Description The purpose of this assignment is to establish and lead the new Hub to ensure that data insights are at the heart of decision-making in PSP teams to deliver the growth potential in total quantity and quality of supporters and to maximize their donations to WFP. This is a senior role in the division reporting to PSP Deputy Director and working across both the wfp.org and Share the Meal programmes. The “Head of Insights & Strategic Enablement” will manage the team and be responsible for providing regular reports and analysis to the PSP Deputy Director to inform decision-making as the programme scales to USD 170 million p.a. by 2025 delivering the returns on investment as set out in the strategy. Key Responsibilities - Lead on establishing a unit with a strong working relationship with the Share the Meal and wfp.org/IG teams and ensure current data is available and accessible to deliver reports and share results, insights, and test learning for fundraising from individuals in PSP. - Prepare key trends, patterns, and insights that will underpin the agreed reporting to senior stakeholders including the Director of the PSP Division, Executive Board, and Leaders at WFP. - Provide analysis and insights that will inform strategic investment decisions, ensuring PSP deploys investments in the strongest areas of the programme to build supporter lifetime value and required long-term returns on investment. - Build and deliver a range of dashboards, using appropriate analytics tools, that visualize clearly and concisely agreed performance metrics. - Manage the team of experts, ensuring effective staff performance and development and promote work-life balance. - Lead on the relationship with the tech teams in PSP and work with them to build and continually enhance the PSP data warehouse. - Develop and regularly review a priority plan working across all key customers (IG, STM, Director’s Office, and Finance). - Lead on research projects such as with the International Fundraising Leadership Forum or Ipsos/Mori to increase understanding of audiences and territories (incl. market sizing) and improve results through effective segmentation and targeting. - Develop the Hub to be a service provider with structured ways of working e.g. written proposals with assignments managed through to delivering joint recommendations. - Promote a collaborative culture of data-led and evidence-based decision making and empower teams with improved access to data. - Evolve the work of the team to utilize machine learning and tech innovations such as AI to enhance future performance making the team aware of the tools and innovations that can add the greatest value. Deliverables at the End of the Contract - Analytics – regularly provide insights uncovering donor trends to identify opportunities and reduce weaknesses in the portfolio. - Reporting – deliver an agreed suite of regular reports to meet the needs of multiple audiences. - Sharing insights, results, and tests – continue to innovate and create ways of working to regularly share results and insights and demonstrate resulting improvements in performance. - Strategic research – lead on research projects to increase teams understanding of WFP supporters including the International Fundraising Leadership Forum (IFL Forum) global performance benchmarking and use of Brandwatch to increase audience understanding as well as internal surveys. - Forecasting and business modelling – create and implement forecasting models and work with Finance to support budget frameworks with a focus on delivering the 2025 income goals with inbuilt functionality on tracking to targets. Qualifications - University degree in Business Studies, Economics, Data Analytics/Statistics, Mathematics, or other relevant field. Experience of using machine learning (propensity modelling, clustering, and other targeting tools) preferred. - 12 years plus experience of using analysis to drive actionable insights to inform maximising significant individual giving investments including at the strategic level. Requirements - Significant strategic experience in measuring and monitoring the effectiveness of Individual Giving strategies and plans in multiple organisations including with a UN agency, with digital programmes and with a focus on regular monthly donors/subscribers. - A strategic thinker who understands the importance of having robust fundraising measurement metrics and has the ability to clearly and reliably provide data insights to audiences of varying knowledge levels. - Significant experience of analysing and providing actionable insights for decision-making to support the continuous improvement cycles that are critical to building value at an operational level within individual giving programmes. - Experience with analysis and insights of revenue-generating programmes working to build loyalty from customers or donors in markets in Europe, the Americas, and Asia/Pacific required. - Experience with global benchmarking such as the International Fundraising Leadership Forum demonstrating knowledge of donor performance across multiple territories. - Experience of working in an environment with multiple stakeholders or clients e.g. a performance marketing agency. - Use of SQL to create up business rules and analysis tables in data warehouses for further analysis. - Excellent experience of visualising data through the organization’s business tools such as Tableau to bring out actionable insights and trends clearly, concisely, and attractively. - Familiar with Business Intelligence tools commonly used in the sector. - Strong IT skills particularly in Microsoft Word, Excel, Power Point, and Outlook. Soft Skills - Capacity to build and maintain excellent relations and to work effectively in a multicultural and multi-ethnic environment respecting diversity. - Experience of working in a strategic data insight advisory role to a diverse range of senior stakeholders. - Strong personal organisational and self-management skills with an ability to manage and work in teams. - Ability to think critically, objectively, analytically, and strategically, solve problems quickly and show initiative. - An assertive and persuasive negotiator. - Excellent communications skills, both written and verbal. Languages - Excellent command of spoken and written English. - Knowledge of another official UN language would be a plus.