• Develop a deep understanding of the franchisees' businesses within the assigned territory, including their goals, challenges, and growth opportunities. • Build and maintain strong relationships with franchisees, acting as their primary point of contact and trusted advisor for all business-related matters. • Collaborate with the VP of Operations to implement strategies and initiatives that align with franchisees' business goals and overall company objectives. • Provide personalized coaching and support to franchisees, offering insights and recommendations to optimize their business operations, enhance customer experiences, and drive growth. • Conduct regular check-ins with franchisees to review performance metrics, identify areas for improvement, and develop action plans for sustained success. • Collaborate cross-functionally with internal departments to coordinate resources, training, and support that align with franchisees' needs. • Analyze franchise performance data to identify trends, challenges, and opportunities, and use this information to inform strategic decisions and tailored support. • Ensure effective communication between franchisees and corporate headquarters, addressing concerns, sharing best practices, and facilitating issue resolution. • Assist in the development and delivery of training programs, workshops, and resources that empower franchisees to excel in their business operations. • Participate in territory-specific meetings and events to foster a sense of community among franchisees and gather valuable feedback for continuous improvement. • Collaborate with the VP of Operations to continuously evaluate and enhance the franchise partnership program based on feedback and data-driven insights.

• Serve as the primary TA leader for assigned business unit • Lead workforce planning, hiring prioritization, and capacity discussions • Act as a trusted advisor to leaders, providing insight into labor market dynamics • Own end-to-end hiring outcomes for assigned business unit • Drive accountability for results across recruiters, sourcers, HR, and RPO partners • Set hiring priorities for assigned business unit • Ensure a balanced approach to speed, quality, and candidate experience • Provide oversight of RPO and external partners supporting hiring • Reinforce discipline in hiring practices • Monitor key performance indicators and provide clear updates to leadership

• Proactively conduct diagnostic analysis of the digital shelf (KCNA, Category, and Competitive) + provide recommendations thru an omnichannel lens that will enable field sales + shopper marketing to react and adjust business plans where needed. • Drive “One Search” (Organic + Paid) Focus with a specific responsibility to optimize organic/owned search footprint, in collaboration with Digital Commerce Operations CoE. • Analyze key business metrics/data (e.g., Clickstream, Retailer-Specific Data, Market Data) to inform recommendations driving traffic, conversion, and customer retention. • Provide insights around algorithmic trends + site taxonomy. • Collaborate with field sales in implementation of KCNA Digital Commerce Strategies (e.g., Subscription, Marketplace, etc.). • Recommend and drive test + learn within the Digital Commerce marketing space • Deliver against all KCNA milestones tied to Annual Operating plans, Business Plan Reviews, Customer Engagement Meetings, and Key Customer Meetings.

• Execute a TikTok Shop affiliate strategy and/or social ambassador aligned with brand objectives, focusing on maximizing partnerships and revenue, including daily affiliate outreach through the TikTok Shop Affiliate center • Management of affiliate messaging system and discord communities to encourage ongoing partnerships that are mutually beneficial • Manage social commerce initiatives across platforms like TikTok and Meta, including the setup and continuous optimization of social shops to enhance conversions and drive revenue for clients • Track and report key metrics, including GMV, response rate, and program growth; provide affiliate commission strategies and analyze overall profitability. Develop forecasts and goals for clients based on historical data. • Maintain clear and effective communication with clients, providing regular updates on campaign performance, insights, and recommendations for optimization to ensure client satisfaction and retention • Stay abreast of industry trends and platform updates, actively seeking out new opportunities and innovative strategies to enhance the performance of influencer campaigns and social commerce initiatives • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department