• Lead Paid Media strategy and execution across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Display, YouTube, and Streaming Media. • Own campaign performance for assigned accounts, ensuring campaigns align with partner goals such as inquiries, applications, enrollments, and lead generation. • Monitor campaign performance and provide clear reporting, insights, and optimization recommendations to partners and internal teams. • Identify and execute ongoing testing opportunities across channels, audiences, and creative approaches to improve results. • Collaborate with creative, analytics, and account teams to ensure smooth execution and strong campaign performance. • Support and mentor junior Paid Media team members while helping maintain high execution standards. • Stay informed on Paid Media trends, platform updates, and innovations within higher education marketing.

Role Description We're looking for a data-driven Performance Marketing Associate to help shape and build our campaign strategy across various different channels, including but not limited to paid search, social, video, and affiliate. You will work alongside an established marketing team, supporting cross-functional brands including FSA Store, HSA Store, and Patiently. - Campaign Execution: - Build and launch paid campaigns across search, social, and emerging channels. - Monitor performance daily and bring forward both problems and opportunities. - Optimize campaigns continuously, adjusting bids, budgets, audiences, and creative based on what the data is telling you. - Partner with our internal creative team to brief and execute performance-driven ad content. - Help manage and grow our creator and influencer program, supporting content pipelines and internal approvals. - Data & Analytics: - Pull weekly performance reports and translate raw numbers into clear, actionable insights for the broader team. - Identify trends across channels and connect the dots between spend and revenue outcomes. Qualifications - Minimum 3-5 years of experience in performance marketing, digital media, or growth. - Minimum 2-3 years of hands-on experience managing at least one paid channel - Google Ads, Meta Ads, TikTok ads or similar. - Strong analytical skills; comfortable in platforms like Google Analytics and Excel. - Highly organized and comfortable operating multiple priorities in a remote environment. Requirements - Must be able to work EST hours. Benefits - Compensation: $80,000 - 110,000. - Discretionary Annual Bonus Eligibility: Up to 15%. - Medical, Dental, Vision, and 401K with a company match. - Dependent Care, FSA & HSA accounts. - Paid Parental & Bonding Leave. - Flexible PTO & office closure on all major holidays. - Monthly wellness & internet reimbursements. - Professional development including certification support & leadership coaching. - Mental Health resources. - 100% remote within the United States.

• Creative strategy per client. You run the design strategy process for each account — competitor and market research, testing plans, and campaign concepts tied to performance data. • Static ad design. First drafts and full campaign suites for Meta, Google, and LinkedIn. Data-driven creative that's built to convert, not win awards. • Revision cycles. Internal and client feedback rounds, managed to a standard: tight turnarounds, limited rounds, clear rationale when you push back. • The AI production pipeline. You operate and improve our versioning/resizing workflow. When a new tool cuts production time without cutting quality, you test it and systematize it. • Video creative direction. Scripting, storyboards, and creative briefs for video ads. Editing execution is a plus. • Contractor quality control. Offshore and freelance design output goes through you before it ships. If it's not client-ready, it doesn't go out. • Asset hygiene. Working files, final files, and folder structure stay organized and findable. The next person can pick up any account cold.

Role Description As a Performance Marketing Analyst, you'll manage paid and organic campaigns for clients while working alongside the team building the AI platforms that support the work. The role is hands-on and execution-focused — you own campaign performance, client relationships, and day-to-day results. You'll also use and help shape internal AI tools that organize priorities, manage client expectations, and improve how the team operates. What You Will Do - Manage and optimize Google Ads and Meta campaigns to meet client performance objectives. - Develop and execute organic search deliverables to drive visibility, targeted traffic, and track growth. - Serve as the primary client point of contact for relationship management and campaign execution. - Use the company's native AI platform to organize work, prioritize tasks, and keep client expectations aligned. - Contribute to the improvement of internal processes and systems through active use of and feedback on their AI technology. - Troubleshoot performance issues quickly and execute with a high degree of accuracy. Qualifications - 3–5 years of digital marketing experience with direct, hands-on work in paid search, paid social, or SEO. - Solid understanding of performance metrics, reporting, and client management in an agency environment. - Proactive and curious by nature — you move before being asked and figure things out independently. - Comfortable working with and learning new tools, including AI platforms that are actively evolving. - Above-average problem-solving ability and cognitive sharpness (Wonderlic assessment is part of the process). - Strong communication skills and genuine client service orientation. Benefits - PTO - Medical/dental insurance - 401k Company Description Our client is a digital marketing agency that operates inside a small AI technology and professional services group. They don't just run campaigns — they build the technology that makes their team more effective. You'll join an environment where performance marketing and AI development happen side by side, and where the right person can contribute to both.