Role Description Petra Brands is looking for a creative and enthusiastic Social Media & Influencer Marketing Specialist to join our marketing team. You will play a key role in developing our online presence and driving brand awareness through social media platforms and influencer partnerships. Key Responsibilities - Manage and curate content for the company’s social media channels to enhance engagement and grow our audience. - Develop and implement influencer marketing campaigns that align with brand objectives. - Identify and collaborate with relevant influencers and brand advocates. - Conduct market research to identify trends and competitor strategies in social media and influencer marketing. - Analyze campaign performance using metrics and analytics tools and provide regular reports. - Assist in creating marketing material, including graphics, videos, and blog content. - Engage with the online community by responding to comments and messages. Qualifications - Bachelor’s degree in Marketing, Communications, or a related field. - 2-6 years of experience in social media management, influencer marketing, or digital marketing. - Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.) and influencer landscape. - Creative mindset with excellent writing and editing skills. - Proficiency in social media analytics and management tools. - Strong interpersonal skills with the ability to build relationships with influencers and partners.

• Moderating and responding to comments across our clients' social channels using their unique brand voice. • Writing thoughtful, engaging content to spark conversations and drive engagement. • Ensuring online communities are safe, respectful, and aligned with client guidelines. • Escalating issues, insights, or trends to the internal team when needed. • Becoming a true extension of our clients’ brands - understanding their strategy, tone, and audience.

• Moderate and respond to comments on clients' social platforms, maintaining their brand tone and voice. • Write thoughtful, engaging content to spark conversations and increase engagement. • Help maintain safe, respectful online communities aligned with clients' guidelines. • Identify and escalate issues, trends, or insights to the internal team as needed. • Develop a strong understanding of client brands: strategy, tone, and target audience.

• Manage and coordinate the social media content pipeline from planning to publication • Oversee YouTube content production and ensure videos are delivered on schedule • Coordinate with hosts, scriptwriters, editors, and other team members throughout the production process • Review videos before publication and provide feedback to editors • Manage content calendars and publishing schedules • Monitor audience engagement and respond to comments when needed • Track content performance and identify opportunities for growth • Work closely with the team to improve video titles, descriptions, thumbnails, and overall content strategy • Assist with basic copywriting for social media posts, YouTube descriptions, community posts, and promotional content • Ensure brand consistency across all content and platforms****